What is WhatsApp Business? How an e-commerce shop can use WhatsApp to increase its sales (and foster client loyalty)

Here’s some raw data to start with. Back in February this year, WhatsApp announced they had reached 2 billion users. And at least 30 million of those 2 billion are Spanish (article in Spanish), which means the vast majority of the Spanish already population has this app on their phone. This raises the question: have you already figured out a strategy to capture clients through WhatsApp?

CPM: What it is and how to use it to gain more visibility with your e-commerce shop

CPM advertising is a model that allows you to get your clients acquainted with the new brands in your catalog to help you start selling much faster. If this sounds right down your alley, read on, because we’re going to tell you: What CPM is and what makes it different from other advertising models. Pros and cons of using it in your campaigns. Tips to increase your ads’ profitability. Visibility, here we come. ;)