Retail Media, a new opportunity for eCommerce income

It’s all the rage. And everything points to this trend sticking around. Hay quien ya lo llama la tercera gran ola de la publicidad en medios digitaleSome are already calling it the third big wave of digital advertising. The first was Site Search positioning (SEO-SEM), with Google leading the pack.  Then came social media advertising, with a well-equipped Facebook that was ready to take on the world. Just imagine Zuckerb…