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The Importance of a B2B eCommerce Site Search Engine

The Importance of a B2B eCommerce Site Search Engine

B2B eCommerces are special. Since you run one yourself, you know this well. Addressing professional customers is not the same as dealing with end users. Amongst many things, your customers: Are more demanding. Stop to think a bit more before buying (and care more about the price). Highly value efficiency in the purchase process. To attract this buyer profile (instead of simply competing over prices), you need to use all availa…

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