Do you know how much your e-commerce made with its last sale? Better yet, do you know how much you really made from your last sale? Many e-commerce owners make the same mistake when analyzing their profitability since they just work out the cost of the product, shipping, and their own salary – but they leave out something crucial: customer acquisition cost (CAC). If you invest €50 to get a client but your average checkout is €35, there’s something wrong, right? In this article, we’ll tell you all about customer acquisition cost: what it is, how to calculate it, and, more importantly, how to use it to increase your business’ profitability. Let’s get to it.

Magento is one of the most popular and widely used content management systems (CMS) focused on e-commerce. It was released in 2008, and it’s used by thousands of e-commerce businesses worldwide. It’s an open-source software used for creating e-commerce sites that offers a wide range of customization options and possibilities. It is also one of the most powerful yet versatile platforms for developing e-commerce and is available in two versions: Magento 1 and Magento 2. In mid-2018, rumors surged around Magento 1 coming to an end. At the time, some experts suggested instantly migrating to Magento 2, but Magento technicians gave us some time to adjust. In an official announcement, they gave us until June 2020 to keep receiving support for Magento 1. When that time comes, Adobe Magento will no longer offer official Magento 1 support, so it’s strongly advised that you have version 2 of Magento up and running by then, specifically the latest stable version of Magento 2.3. But, what does it really mean when we say that Magento will no longer provide support? What support does Adobe Magento provide for Magento 1? What should we keep in mind when migrating? These are some of the questions we get from our clients at Sinapsis regarding the end of Magento and the migration to Magento 2.