3 tips to get the most out of your online store’s search engine

Many factors come into play when selling online. Factors that may unbalance the balance when a simple visitor could become a customer or leave our website never to return.

One of the priorities of any e-commerce should be helping the customer find the product they are looking for as soon as possible, otherwise the probability of them giving up the search and leaving our store will increase exponentially. If you find it in a simple and fast way the sales possibilities increase considerably, therefore, converting a simple visitor of our website into a client.

In this part of the process of buying and selling the search engine of our website comes into play. We must have a powerful and easy-to-use search engine integrated so that it is able to maximize the search experience for users and at the same time store all possible data for your e-commerce department. At the same time we must put ourselves in our client’s boots, know the most recurrent searches, those that generate more results and those that do not come to fruition. All the data related to what our clients are looking for is more than valuable. And this is where we can get the most out of Doofinder.

At ElectroCosto.com we have marked three key areas in order to get the most out of this powerful search engine, adapting our products and descriptions to the searches of our customers.

The importance of easily finding the product you are searching for

Time is money, and the little that we have left we do not want to invest it in searching without success on an online store. Having made this clear we can conclude that there is a high possibility that the customer will buy the product in the first store where they find it. Therefore, we must include the most representative product characteristics in the product information, so that they can be found quickly without the need to know with certainty the brand or the model of the product that is desired.

The mission we have when uploading a new product on ElectroCosto.com is to include most important and representative characteristics in the information where doofinder performs searches of the data. We must be cautious, detailed and not to miss anything, because if so we could make the product that we are adding difficult to find or, on the contrary, an article that appears even when we are looking for something completely different.

Know your customers: what are they looking for?

Knowing the requirements and needs of your customers is key when it comes to channeling a business idea. Recognize what your aims are and focus on making them happen. To do this, doofinder gives you data about your customers’ most recurrent searches and, furthermore, how many of them are successful. Thanks to this we can configure the search engine to ensure that a very popular term always has a high click rate. One of these configurations is synonymous words; We can give the order that the same term can generate more results, so, when we search for the word “refrigerator” we will also be able to show the results for “combi”, “fridge”, … All the searches that relate to the same term.

Once we have identified the most searched terms and your click rate we can move on to the next step: the most visited products through the search engine. This is a list composed of the most visited products when your customers use the search engine, a list that we can learn a lot from.

Imagine that one of the products that appears has a very low sales rate. Here we can ask the key question, why doesn’t my product sell? Well, there are several answers. The competition may have lower prices than you, there may be missing information in the description of the product or the photographs of the product do not show it as it is. Thanks to this tool you can easily identify errors in your online store and act accordingly.

Products we do not stock but are being search for: opportunities to expand warehouse

In this third and final section we will deal with, we look at the searches that do not fit in neither the good nor bad category: those that do not generate any kind of result. This type of search will serve two purposes. One will end up as the synonymous word of another, either because it is poorly written, with some kind of spelling error or is unfinished. Another possibility will be the identification of new products that we do not currently have in our warehouses but are demanded by our customers.

The synonymous words we saw earlier how they worked. Now we will only have to find and identify what term the customer was referring to and add it to the configuration. The most interesting part of this type of searches is that we can identify those products that are requested by our customers and that, not being in our catalog, the search does not generate any results.

At ElectroCosto.com, thanks to this last part, we were able to, little by little, understand the wishes of our customers and make them come true in the form of new products: washing machines, refrigerators, countertops, tablets and the latest models of mobile phones. Doofinder has helped us considerably to expand our catalogue, but not in any old way, but in the direction that our most important asset, our customers, have demanded.

 

Article created by ElectroCosto.com