As the popular saying goes, “better safe than sorry”. While this can be applied to all aspects of life, it’s especially true for business, where keeping an eye out for everything that may happen is essential for good management. Anticipating what is going to happen allows you to spot different opportunities and to minimize risks. This is why in today’s post we want to talk to you about a concept that is not typically taken into account in e-commerce (especially at the beginning). We are talking about sale forecasting. Not only will you see how this strategy can help you sell more, but you will also see how it can help you avoid mistakes that may lead to money loss. Let’s get to it.
Analytics are vital for e-commerce. There is not a single online shop that doesn't know what is happening with their website, what their clients are like, what type of interaction their site visitors have, or which products are the most visited. Wouldn't you like to know all of that information for free? You only need to install Google Analytics in your online shop . In this tutorial we will explain how to install it (for both Wordpress and non-Wordpress users), and which metrics you need to measure in order to monitor and analyse both your shop and your clients' behaviour. Are you ready to know everything about your online shop?