Remember when you decided to connect Google Analytics to your online shop’s website? You probably thought it’d be all smooth sailing – until you stumbled upon an incredibly long snippet of code and something about the “head” of your template that sounded Greek to you (unless you had some notion of web design).  So you probably ended up calling an outside web designer that took less time than it takes to drink a cup of coffee (while still charging you for the full hour of work).

As the popular saying goes, “better safe than sorry”. While this can be applied to all aspects of life, it’s especially true for business, where keeping an eye out for everything that may happen is essential for good management. Anticipating what is going to happen allows you to spot different opportunities and to minimize risks. This is why in today’s post we want to talk to you about a concept that is not typically taken into account in e-commerce (especially at the beginning). We are talking about sale forecasting. Not only will you see how this strategy can help you sell more, but you will also see how it can help you avoid mistakes that may lead to money loss. Let’s get to it.