The 16 best (and free!) Google Chrome extensions for e-commerce

Running an online store is no easy task.

Managing SEO, serving customers, keeping track of stock…

Let us guess – you’re up to your eyeballs with work and time is scarce.

Well, that’s why we’ve brought you some tools today that will make your life a bit easier: Google Chrome extensions.

You know them, right?

And there are lots of them too, so we’ve curated a list of the best extensions for e‑commerce shops to save you the work!

And the best part? They’re all free (though some do have paid versions to add functionality).

So stay tuned and grab a pen and a piece of paper because these are going to help you deal with everyday life at the shop. 😉

Let’s get to it!

👉 A. The best Google Chrome extensions for SEO

We don’t need to remind you just how important SEO is – we’ve been over it plenty – but we will share these 4 extensions that can prove incredibly helpful when it comes to your shop’s positioning.

Let’s give those rankings a boost.

✅ 1. SEOquake

SEMRush created this extension to facilitate the task of analyzing certain SEO parameters.

Here are some of its main functions:

• On-page SEO analysis: the extension gives your website a “once-over” to see what you can do to improve positioning.
• Semantic keywords: you can see the most frequently recurring terms on a given site (so as to see which semantic keywords or LSI are used by the competition).
• Compare domains or URLs: to figure out your shop’s weaknesses compared to your competitors.
• Check the competition’s links: to design a better backlink strategy.
• Find out social metrics: this allows you to view your likes on Facebook, Instagram, Pinterest, etc.

Not bad, right?

A true SEO analysis in less than a minute (and free). 😉

✅ 2. MozBar

The best thing about this extension is that it allows you to know your competitors’ page authority (PA) and domain authority (DA), as well as your own.

In this image, you can see that the domain authority of Amazon is 96 out of 100, while the authority of the page (about adult bike helmets) is 57.

There’s something you should know if you’re getting started in the SEO world: more authority means better positioning.

This is a useful tool to see which keywords are more competitive and which are easier to position yourself for.

Just like with SEOquake, this extension allows you to access other SEO metrics too.

✅ 3. Check My Links

This tool allows you to check the condition of your website’s internal links and spot the broken ones.

The way it works is fairly simple: valid links appear in green while invalid ones appear in red.

Remember, having a lot of broken links (404 errors) has a negative impact on the user experience and, therefore, on your positioning too.

✅ 4. Alexa Traffic Rank

Despite having a paid alternative, the free version of this extension provides extremely useful data.

Including:

• Inbound links: also called backlink, these are external links pointing to a particular page of yours.
• Similar sites to yours: in case you’ve overlooked one of your competitors’ pages.
• Load speed: it tells you how long your site takes to load and offers you a comparison with the average speed of other pages. Want your website to load faster? Here’s a tutorial on how to improve your site’s speed load.

The extension features many more options, but those are the most useful ones for our needs.

👉 B. Best analytics extensions for your online store

Getting to know your shop’s metrics is of the utmost importance to keep improving your results.

Need some extra help?

Let’s check out a few more extensions.

✅ 6. SimilarWeb

SimilarWeb is very useful for analyzing both your own site and the competition.

A single click grants you access to all these metrics:

• All traffic sources (direct traffic, references, social media, email marketing, ads, and more).
• Your visitors’ country of origin.
• The average time visitors stay on your site (the longer, the better it is for SEO).
• Your bounce rate.
• Etc.

In the images, you can see some of the metrics it shows when you analyze Google.com.

✅ 7. Block Yourself from Analytics

A quite practical and straightforward extension that allows you to exclude your own visits from the analytics to make them more realistic.

It’s your own website, so it’s perfectly normal to make adjustments (upload or delete items, change the homepage banner, create a new category) all the time and check if they’ve been saved successfully.

With this extension your stats will never be skewed.

✅ 8. Tag Assistant

This extension assists you during the installation of several Google tags (like Google Analytics, Google Tag Manager, or Google Ads).

Not only does it confirm when they’re successfully installed, but it also tells you the tags on any given page and informs you of any possible errors.

👉 C. Some basic web design extensions

Still brooding over your shop’s design? Then the next 3 extensions will make life a bit easier for you.

You’ll get some insight as to what software it is that your favorite shops use as well as the fonts they use.

✅ 9. Wappalyzer

If a site you visit has some functionality that caught your eye and you’re thinking about changing your CMS, consider using Wappalyzer to discover the platform behind the curtain.

Plus, it also tells you:

• Other tools and apps it uses.
• Its hosting server.

This is a very useful tool for rather technical aspects of your e‑commerce.

✅ 10. What Font

I bet this has happened to you before.

You land on a page and like the font they use, but you don’t know which one it is.

Well it’s your lucky day, because with this extension you’ll be able to identify any font you like. Just click on it and voila!

✅ 11. Google Font Previewer

Once you discover a font you like, you’ll want to know what it looks like on your own site.

Google Font Previewer offers you a preview of your website with different fonts. As you can see, there are fonts galore to choose from, so you can try a bunch until you find the one you like.

👉 D. Useful extensions for creating content

We know creating quality content is time consuming, and that’s why we’d like to tell you about 2 extensions that can save you loads of time.

✅ 12. Awesome Screenshot & Screen Video Recorder

This tool allows you to take screenshots directly in your browser.

Screenshots are really useful when writing content for your blog since they make reading a more enjoyable task. For example, it’s quite common to see screenshots in DIY tutorials to show the different steps you need to follow.

And it also allows you to record your own screen.

You may not feature lots of videos as part of your content strategy, but they can sometimes be very effective tools (for instance, for a video tutorial showing how to complete a purchase in your store).

And don’t worry, because you don’t have to appear on screen – you can record just the screen. 😉

✅ 13. Grammarly

Let he who has never made a spelling error cast the… well, you get the point.

The problem is these little mistakes don’t make a very good impression and your store ends up looking less professional.

Grammarly is the perfect spellcheck and grammar revision tool to use when proofreading your texts before you publish them.

👉 F. The most practical extensions for your social media

We couldn’t leave out social media. Let’s go over 3 simple (but necessary) extensions.

✅ 14. Emoji Keyboard

Click on this extension to gain immediate access to an entire emoji library.

A whole world of emojis opens up before you to be used on social media, emails, or to spice up your blog content. 😉

✅ 15. Social Meter

We never get tired of measuring.

Social Meter shows you the engagement generated by the content you upload to your social media.

And finding out about the most successful type of content will help you make better adjustments to your editorial calendar.

✅ 16. Rite Tag

Rite Tag tells you how “strong” a hashtag is.

If the hashtag is green, it means your post will instantly be viewed by many people. Thus, you’ll avoid using hashtags with no impact or relevance.

👉 Have you found this list of Chrome extensions useful?

We’re sure you’ve added a whole bunch of new functionality with these extensions – and your browser may have bulked up a bit as a result. 😉

But as soon as you start using them, you’ll see just how much easier they make your life when it comes to running your e‑commerce.

Just be sure to stick to what you need – because extensions are addictive!