As ecommerce business owners, we’re always on the lookout for ways to upgrade our online stores and make the shopping process more enjoyable for our customers. While Shopify is a powerful ecommerce platform capable of handling most needs, there are times when you need a little extra customization.
That’s where the magic of Shopify apps comes in!
The best Shopify apps can fill in the gaps and supercharge your store with extra features or services. Whether it’s creating a rewards program, adding an upsell, or implementing reviews, Shopify apps can get the job done without breaking the bank on pricey developers. The only problem is… there are more than 8,000 apps to sift through!
So to save you valuable time, we’ve narrowed down the list to 20 of the best Shopify apps to improve your store and grow your business. Let’s get started!
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20 Best Shopify Apps In 2023
If you’re ready to take your Shopify store to the next level, here are the best Shopify apps to help you do just that:
Klaviyo is the undisputed Shopify email marketing app of choice. It empowers users to create one-off email and SMS campaigns and automated flows that convert.
The app comes with a comprehensive library of email templates to choose from, plus advanced segmentation and personalization features designed to capture the attention of every individual on your list. But that’s not all.
Klaviyo also has robust analytic capabilities. The platform supports a deep integration with your Shopify store, so you can tap into customer data such as name, location, order history, lifetime value, and more. This allows you to build highly targeted lists and campaigns that speak to customers on a personal level.
With Klaviyo, you can send a product drop alert to your VIPs or a store-wide announcement to your entire list. Plus, you can create key email sequences like welcome emails, abandoned cart reminders, and post-purchase follow-ups that save you time while boosting revenue.
In short, Klaviyo is a game-changer for growing online stores. It helps you nurture customer relationships, increase engagement, and drive repeat purchases.
Zipify OCU is one of the best Shopify apps for increasing revenue. And who couldn’t use more of that?
This app is specifically designed to help Shopify stores create high-converting, one-click upsells. After your customers check out, Zipify OCU presents them with a targeted one-time offer. If they want to accept it, all they have to do is click a button! No long forms or complicated checkout processes are needed.
As a result, this app can help you boost your average order value almost immediately. It’s a great way to offer upgrades, complementary products, bundles, and more.
Zipify OCU has a customer segmentation feature that lets you target an offer to specific audiences based on their shopping behavior. Plus, you can split-test offers and track the results in real time, so you know exactly what’s working and what isn’t. And with its template-based design and easy-to-use interface, you don’t even need coding experience to design post-purchase offers that will entice customers.
Picture this: a customer visits your online store, but they’re having trouble finding that one specific item they’re looking for. Frustration sets in, so they leave without making a purchase.
That won’t happen with Doofinder.
The top-notch search solution makes product discovery a breeze, ensuring your customers can find what they want quickly and easily. Doofinder’s advanced search algorithms and smart filters provide relevant results, even if there are typos or spelling mistakes. Plus, it learns from user behavior to continuously refine and optimize search results.
The best part?
Doofinder is super easy to install and customize to match your store’s unique style. By integrating Doofinder into your Shopify store, you’ll keep customers engaged, reduce bounce rates, and ultimately increase conversions.
It’s a no-brainer for anyone looking to elevate their ecommerce game. So, why not take advantage of Doofinder’s free trial today? Your customers (and your sales) will thank you for it.
Managing a dropshipping business can be quite a challenge, especially when it comes to order processing and supplier management. Fortunately, DSers is one of the best Shopify apps for dropshipping through Aliexpress.
This app helps you automate bulk order placement, so you can process hundreds of orders in a matter of seconds. And if you run multiple dropshipping operations, you can manage all of your stores from one centralized account.
DSers also makes it simple to manage and optimize your Aliexpress suppliers. You can quickly source products, compare prices, and locate the suppliers offering you the best rates. This enables you to boost your bottom line and always have a backup plan if one supplier runs out of stock.
In addition, the app enables you to track shipping and delivery status right from your Shopify dashboard. With DSers, you’ll always have a clear overview of your entire dropshipping operation, making it easier than ever to keep your customers happy and your business running smoothly.
Crush: Speed & Image Optimizer helps your online store load quickly and rank well in search engines. It automatically optimizes your images by compressing and renaming them. This means you only need to set your preferences once, and the app takes care of the rest. And don’t worry, it’s got you covered with manual options too – you can add and compress images that Shopify doesn’t provide access to.
What’s more, the app helps you get discovered in search engines by automatically renaming image files and ALT tags. This is super important for your store’s visibility and search rankings. Crush also lets you test and choose between different types of compression algorithms, ensuring you get the best balance between image quality and load speed.
Overall, Crush is a must-have Shopify app for every merchant who wants a simple way to improve their store’s performance and SEO.
In the world of digital marketing, sometimes it’s refreshing to receive something tangible. And that’s exactly what PostPilot offers. Think of it as Klaviyo but for direct mail. With PostPilot, you can create personalized one-off or triggered campaigns that land straight in your customers’ mailboxes.
The best part is that getting started is a breeze. PostPilot offers free design and strategy assistance from its team of pros, so you can create eye-catching campaigns without putting a strain on your resources. Plus, the app tracks your results and the ROI of each campaign. This allows you to test, iterate, and improve with each mailing.
PostPilot prints everything in-house, ensuring that your direct mail campaigns look their best. And they don’t require any contracts, commitments, or minimums. PostPilot is among the best Shopify apps for diversifying your marketing strategy and reaching customers in a more personal way.
Social proof plays a huge role in customers’ decision-making process. Loox enables you to tap into this and build trust by showcasing your customers’ genuine experiences.
Loox takes care of sending automatic review request emails, even offering discounts to customers who share photos or videos of their purchases. The app also auto-generates referral links, rewarding customers for spreading the word about your store to their friends.
Your reviews are then beautifully displayed using a widget template of your choice, making it easy for potential customers to see the positive experiences others have had. Loox even integrates with Google Search and Google Shopping, so you can flaunt your hard-earned reviews and give your store an extra credibility boost in search results.
And to top it all off, Loox helps you increase order value by leveraging social proof in post-purchase upsells. It’s a fantastic way to make the most of your existing customer base and keep them coming back for more.
Gorgias solves the customer support headache of trying to juggle emails, chat, voice calls, SMS, WhatsApp, social media comments, and DMs.
The comprehensive customer support platform brings together all of your communication channels in one easy-to-use feed. This means you can effortlessly prioritize and respond to your customers’ messages, no matter where they’re reaching out from.
Gorgias also provides you with full customer context, like their order and conversation history, so you’re always informed before answering. Plus, the app allows your customer support representatives to view, edit, and cancel Shopify orders — without ever leaving the app. And as the administrator, you can keep tabs on your team’s activity and metrics using live dashboards.
Gorgias is one of the best Shopify apps for merchants who are overwhelmed with customer support requests — it offers a streamlined and efficient solution to managing them all in one place.
Flexify is an awesome tool that helps you optimize your product data for your Facebook and Instagram channels. Every 24 hours, the app syncs all of your products from Shopify to Meta’s business manager. This allows you to create, manage, and update your product catalogs automatically.
In turn, these catalogs can be used to serve dynamic ads across Meta’s channels. And this enables you to show the right products to the right customers, increasing engagement and conversions.
The best part is Flexify is a “set it and forget it” app. After the initial installation, it will continue to feed high-quality, structured product data to Meta until you stop it. So you can create tailored shopping experiences and target potential buyers, without having to worry about manually checking product data ever again.
No matter whether it’s Shopify or Etsy, handling taxes is a crucial aspect of running your ecommerce business. And it can be a real headache.
Fortunately, TaxJar is among the best Shopify apps for simplifying your life and automating monotonous tasks. Based on your customers’ locations and the products being sold, TaxJar will automatically calculate accurate sales tax rates. This will ensure your business charges the right amount of sales tax every time.
Plus, TaxJar helps with the reporting process. It creates detailed reports, broken down by city and state, and offers an AutoFile feature for hands-off tax filing. The app even assists in tracking your economic nexus, so you always remain compliant and collect sales tax when necessary.
If you’re tired of stressing over the complicated world of sales tax, let TaxJar take the hassle out of tax management, you can focus on what really matters – growing your business and keeping customers happy.
Triple Whale consolidates all of your business’s vital metrics into one user-friendly dashboard. It integrates seamlessly with Shopify and your marketing channels, so you can keep track of everything in one place.
Instead of flipping between multiple tools for analytics, attribution, merchandising, forecasting, and more, Triple Whale gives you the full picture from the platform’s customizable dashboard or mobile app. As a result, you can monitor your store’s performance and make data-driven decisions, even while on the go.
Triple Whale’s Triple Pixel looks at ad spend, revenue, and ROAS across all active channels. This allows for omnichannel attribution and better allocation of marketing dollars. What’s more, their Lighthouse feature identifies anomalies, uncovers insights, and offers practical recommendations to boost your store’s profitability.
Abandoned carts are an inevitable part of any ecommerce business, but LiveRecover is one of the best Shopify apps to help you reduce yours. This clever app tackles abandoned carts by connecting real live agents with your customers through SMS conversations.
You can set up custom workflows that trigger SMS interactions based on whatever cart conditions you choose. And LiveRecover’s agents will use your existing FAQs, Knowledge Base, or specific instructions to address any concerns and nudge those customers toward the checkout. This way, you can recover lost sales and cultivate a more personal relationship with your highest-value customers.
LiveRecover can also generate unique, one-time discount codes for each customer, to help incentivize them to purchase. Plus, you can access insights and performance metrics to ensure your cart recovery efforts are generating your target return on investment.
Another one of the best Shopify apps for dropshipping is Carro. Carro facilitates long-term partnerships with other brands, dropshippers, and influencers.
The app allows you to sync products with partner stores and manage your relationships under one roof. You can expand your catalog by selling products from other brands that use Carro. Or, you can expand your reach by approving other retailers to sell your products.
Carro handles everything from pricing to inventory and sales, so managing your new partnerships is a breeze. Even if you run discounts, the app will help you maintain competitive pricing without sacrificing your profit margins.
All in all, Carro is the perfect companion for merchants looking to grow their businesses through collaboration.
Rebuy Personalization Engine is an all-in-one solution that covers personalization, upsells, cross-sells, and merchandising for your online store. It’s designed to help you create a tailored shopping experience for each of your customers, ultimately boosting your sales and customer loyalty.
What sets Rebuy apart is its Smart Cart feature, which is not only fully customizable but also AI-powered to ensure the best recommendations for your shoppers. Plus, it uses data-driven insights to provide product suggestions during both the standard and accelerated checkout processes.
Rebuy also allows you to build customer engagement with post-purchase interactions, re-order landing pages, and smart links that keep shoppers coming back for more. It’s a powerful way to provide your customers with a unique and enjoyable shopping experience, all while boosting your store’s performance.
Lost or damaged shipments can lead to unhappy customers and eat into your profit margins. But Navidium Shipping Protection offers a smart solution to this common ecommerce challenge.
With Navidium, you can offset the costs of problematic shipments by presenting customers with a digital product upsell during checkout. Not only does this help you recoup shipping protection fees, but it can also increase conversion rates by offering customers peace of mind.
And unlike other insurance providers, you get to keep all the shipping protection fees! This means when claims are low, you get a nice boost to your margins.
The app also provides valuable features like reporting, pricing control, a claims portal, and one-click refunds or reorders. And it integrates with other popular Shopify tools like Rebuy, Slide Cart, Subscriptions, and Anti-Fraud, making it a cinch to add to your store.
Frequently Bought Together
We all know the power of bundling products together, and Frequently Bought Together harnesses that power for your Shopify store. This app uses intelligent, AI-driven product recommendations to help you create the most effective bundles for your customers. Instead of just guessing, let the app do the heavy lifting!
Frequently Bought Together allows you to hand-pick and fine-tune recommendations for each product, so you can create the perfect bundles that resonate with your customers. Plus, you can offer four different types of bundle discounts to encourage more sales and boost conversion rates.
Frequently Bought Together also takes care of the design. The app comes with ready-to-use styles that easily integrate with your theme. But if you feel like customizing, there is also space to make it your own.
Automizely is another popular Shopify email marketing app. It’s an all-in-one, no-code platform designed to simplify your marketing efforts and boost your store’s growth.
With Automizely, you can create personalized, automated email flows tailored to your customer’s shopping behavior. And there’s no need to start from scratch — the app comes with pre-built templates for emails, SMS, and even conversion pop-ups like spin wheels!
Monitoring your marketing campaigns is easy, too. Automizely lets you run A/B tests and keep an eye on performance through a single, easy-to-use dashboard. Plus, you can create customer segments for your more targeted campaigns.
Poptin provides an easier way to engage customers, capture leads, and grow your email list. It empowers you to create a variety of pop-ups and announcement bars without any coding skills required.
With Poptin, you can whip up exit intent pop-ups, email opt-ins, coupon pop-ups, and even interactive spin-the-wheel games. And you can seamlessly integrate these elements with your email marketing app so you can start marketing to leads right away.
Poptin also offers advanced optimization features. You can fine-tune your pop-up triggers and targeting rules to convert quality leads without annoying every visitor. And with its built-in A/B testing and analytics capabilities, you can continually improve your pop-ups and email forms to maximize engagement.
Faire can expose your brand to more than 700,000 retailers around the world. The app makes building your wholesale business and getting your products onto shelves easier than ever.
But Faire Wholesale is more than just a marketplace; it’s a tool that simplifies the entire wholesale process. You can easily manage your outgoing orders. The app allows you to print shipping labels, charge them to the retailer, collect payment, and ask for reviews.
And if you want to add new products to your store, you can also discover brands, compare prices, and place orders of your own. This way, you can keep curating an exciting and diverse collection for your customers.
We all love a good rewards program. They keep us coming back for more, and that’s precisely the kind of magic Smile: Loyalty & Rewards brings to your Shopify store. This app is all about creating a personalized, engaging, and rewarding experience for your customers.
One of the coolest things about Smile is that you can tailor the rewards launcher, panel, and emails to match your brand’s look and feel. Plus, the app integrates with most email, review, and customer service apps.
Smile encourages guest shoppers to join the fun by earning and redeeming points, which can increase the likelihood that they become repeat customers. And it gently reminds existing customers of their points balance and referral links, to keep them engaged with your program.
And there you have it! We’ve explored 20 of the best Shopify apps to help you supercharge your online store and create an unforgettable shopping experience for your customers. These apps are perfect for adding that extra touch of customization and functionality to your store, without the need for developers.
Whether you’re looking to improve site search, automate email marketing, or dive into the world of wholesale, these top-notch Shopify apps have got you covered.
So go ahead and give these apps a try! You’ll be amazed at the difference they can make in your store’s performance, customer satisfaction, and overall growth. After all, a little magic from the world of Shopify apps can go a long way in making your ecommerce dreams come true.