The Best Books for Improving Your E-commerce

Have you ever wondered why some online shops work while others don’t? The answer is very difficult since it could depend on choosing the right niche market, on the budget for the shop design, and so on. However, there is a common factor—they all learned and studied about how to start their online shop before actually starting it. That’s why today we are selecting a compilation of the best e-commerce books to help you start and improve your online shop. You must learn in order to succeed, and online shops are no exception.

1. “Starting an online shop in a week” by Jorge Villar

Don’t be scared. As sensationalist as the title may sound, this e-commerce book doesn’t actually try to tell you that starting an online business is something fast and effortless. In reality, it explains everything you must consider when starting and online shop in a entertaining and precise way. The title comes after the book structure; every chapter is a day of the week and is dedicated to a specific topic. This way:

  • Monday is an introduction that explain the e-commerce’s context and history, as well as the main reasons why clients are reluctant to buy online.
  • Tuesday is a review of business opportunities of an online shop: business to business, business to consumer, and so on.

And it goes on like that until you reach Sunday when you actually end up getting a full overview.

2. “The art of measuring” by Gemma Muñoz and Tristán Elósegui

Have you ever heard of the sentence “ what you cannot measure, doesn’t exist ”? Web analytics is a key task for any e-commerce, however it is often the last pending chore for many. This is probably because of the complexity of reading books such as “ Web Analytics” by Avinash Kaushik. No wonder why Gemma Muñoz’ blog was called Where is Avinash when you need her?. Here is when the book ” El arte de medir ” becomes useful by explaining the difficult concepts using concrete examples. Thanks to this book you will learn to read metrics and KPIs, to analyze social media campaigns, and to write reports that will allow you to optimize your sales, to improve conversions, and to foster client loyalty .

3. “Cognitive Surplus: Creativity and Generosity in a Connected Age” by Clay Shirky

Despite its weird title, it’s one of the most quoted books when talking about e-commerce books This is surely because although it focuses on specific issues of an e-commerce, it shows a general view of what you must take into account. This New York Professor’s premise can be summarized in two ideas :

  1. Human beings are essentially altruistic because they feel useful when they offer themselves to help and they feel a sense of debt when they are helped.
  2. The Internet has reinforced that natural tendency to cooperate with one another.

Therefore, pay into the system and you will be compensated. Without a doubt it is a book to inspire oneself, to find your voice online, and to think about your business long term.

4. “Conversion Optimization: The Art and Science of Converting Prospects to Customers” by Khalid Saleh and Ayat Shukairy

This book deals with the final goal of your online shop: optimizing your conversion rate (CRO) and getting sales. After carefully analyzing your website, it is time to improve some aspects and to solve your shop’s problems such as a high bounce rate or cart abandonment . Does the potential client trust your website? Are the steps clients must follow easy enough? Saleh and Shukairy will help you pick out the possible causes for your problems and will suggest several solutions to boost conversions.

5. “A/B Testing: The Most Powerful Way to Turn Clicks into Customers” by Dan Siroker and Pete Koomen

After discussing web analytics and CRO, for our last recommendation we couldn’t leave out an e-commerce book about A/B testing. An A/B test is a procedure through which two or more versions of a website are tested in order to observe user behavior. After some given time, the results from both websites are analyzed and the one with best results is implemented. Knowing how to use this method will save you both time and money, so don’t wait around, start reading it as soon as possible.

Hit the books!

We’ve seen different books about online shops, some being more general, while others deal with more specific topics. Choose the one you like the most and start burning through the pages. Do you know of another e-commerce book that we didn’t include in this compilation? Let us know!