In any online store, synonym management in the internal search engine is one of the most important customizations that is done by introducing specific information for each language. Synonyms allow you to tailor the search results without having to make significant changes to the data feed. According to a study published by the Baymard Institute, 70% of search engines fail their synonym searches, demanding users to search for the precise product name. Are you using the powerful synonym feature you have in your online store’s search engine with Doofinder? This post from our Doofinder Academy will teach you what synonyms are for and how to include them in your online store’s search engine.