Marketing Calendar Template & Hashtags – Get Ahead in 2023

Do you only prepare your online store for Christmas or Black Friday? If that’s the case, then you’re definitely missing out on some great sales opportunities from the holidays in each month.

In this post, I’ll explain which 2023 marketing holidays you need to include in your annual marketing calendar. It’s essential that your online shop has these holidays and monthly themes on its editorial calendar in order to create an effective marketing strategy for 2023.

Pay close attention because I’m also going to give you some hashtag ideas for each social media holiday that you can post on Instagram or Pinterest!

Get ahead in 2023 with our free marketing calendar template & holiday hashtags. Our guide includes 2023’s most important marketing holidays and monthly themes to boost your online sales. Use our free template to plan your eCommerce marketing strategy, with dates specific to your country and industry. 

So, let’s get to it! 

What Is a Marketing Calendar?

A marketing calendar is a resource that contains the most important dates of the year related to your business so that you can increase your visibility and achieve more sales.

If you know which monthly themes and marketing holidays align with your company and brand in advance, you can:

  • Have more foresight when managing stock.
  • Organize extra marketing campaigns.
  • Negotiate a possible increase in shipments with the transportation company.
  • Etc.

In other words, you can make the most of these dates to increase your sales.

Marketing Holidays & Monthly Themes in 2023 

This comprehensive list contains various international holidays in each month as well as some monthly themes that may be specific to the United States, United Kingdom, Canada, or Australia. 

So, when you download our free calendar template to make your own marketing calendar, don’t forget to include:

  • Dates specific to your country 
  • National holidays
  • Special days unique to your industry (for example, in fashion you can make note of the most important fashion shows or events)
  • Individual events in your business (the anniversary of your opening or the release of a new website)

Of course, you can always get some help from Google trends to anticipate upcoming events or popular activities.

✅ 1. January

January is the month when people are extremely motivated to accomplish new goals and start the year off on a good foot. Although most of the holiday shopping is over, there are still many important dates that you could include in your campaign calendar to increase your sales and even target a new market!

marketing-calendar

Holidays This Month:

  • January 1 – New Year’s Day
    • #NewYearNewMe
    • #NewYearsResolutions
    • #HappyNewYear
    • #NewYearNewBeginnings
    • #NewYearNewGoals
    • #RingInTheNewYear
    • #NewYearsCelebration
    • #NewYearNewAdventures
    • #FreshStart2023
    • #NewYearNewHorizon
  • January 13 – National Sticker Day
    • #NationalStickerDay
    • #StickerLove
    • #StickItToEm
    • #StickerObsessed
    • #StickerGameStrong
    • #StickerSwag
    • #StickerCollector
    • #StickerFever
    • #StickerAddict
    • #StickTogether
  • January 15 – National Hat Day
    • #NationalHatDay
    • #HatsOff
    • #HatLove
    • #TopOffYourLook
    • #HatsOnPoint
    • #HatFashion
    • #HatsForDays
    • #HatLife
    • #RockAHat
    • #HatsOnHatsOnHats
  • January 16 – Martin Luther King Jr. Day
    • #MLKDay
    • #HonorMLK
    • #RememberMLK
    • #MLKLegacy
    • #MLKJrDay
    • #MLKQuotes
    • #DreamOn
    • #MLKInspiration
    • #MLKMovement
    • #CelebrateMLK
  • January 22 – Chinese New Year (Year of the Rabbit)
    • #ChineseNewYear
    • #CNY
    • #HappyNewYear
    • #LunarNewYear
    • #YearOfTheOx
    • #CNYCelebration
    • #CNYTraditions
    • #SpringFestival
    • #GoodLuckCNY
    • #CNYGreetings
  • January 26 – Australia Day
    • #AustraliaDay
    • #CelebrateAustralia
    • #AussiePride
    • #AustraliaDay2023
    • #HappyAustraliaDay
    • #OzDay
    • #AussieSpirit
    • #AustraliaTogether
    • #AustraliaDayCelebrations
    • #AustraliaDay2023

✅ 2. February

Everyone knows that Valentine’s Day is one of the biggest holidays in February, but there are also a few monthly themes like Black History Month and LGBT History Month. These February themes are a great way to connect with your loyal customers, show them how much you care about them, and stand up for what your company believes in by showing your true brand image.

marketing-calendar

Monthly Themes:

  • All month long – Black History Month
    • #BHM2023
    • #BlackHistoryMatters
    • #HonoringBlackHeroes
    • #CelebratingBlackExcellence
    • #BlackVoicesMatter
    • #BlackHistoryMonth
    • #BHM
    • #BlackEmpowerment
    • #BlackLegacy
    • #BlackCulture
  • All month long – LGBT History Month
    • #LGBTHM2023
    • #LGBTHistoryMatters
    • #HonoringLGBTHeroes
    • #CelebratingLGBTExcellence
    • #LGBTRightsAreHumanRights
    • #LGBTHistoryMonth
    • #LGBTHM
    • #PrideMonth
    • #LGBTLegacy
    • #QueerHistory

Holidays This Month:

  • February 2 – Groundhog Day
    • #GroundhogDay2023
    • #GroundhogPrediction
    • #GroundhogShadow
    • #GroundhogMagic
    • #GroundhogFever
    • #PunxsutawneyPhil
    • #GroundhogDayCelebration
    • #WillSpringComeEarly
    • #GroundhogTradition
    • #GroundhogDayFun
  • February 5 – The Grammy Awards
    • #GRAMMYs2023
    • #GrammyAwards
    • #MusicAwardsSeason
    • #GrammyNominations
    • #GrammyWinners
    • #GrammyNight
    • #GrammyRedCarpet
    • #GrammyPerformance
    • #GrammyLive
    • #GrammyMusic
  • February 9 – National Pizza Day
    • #NationalPizzaDay2023
    • #PizzaLoversUnite
    • #PizzaParty
    • #PizzaLove
    • #PizzaCravings
    • #PizzaToday
    • #PizzaTime
    • #PizzaTasting
    • #PizzaEats
    • #PizzaMania
  • February 12 – Super Bowl
    • #SuperBowlLVII
    • #SB2023
    • #RoadToTheSuperBowl
    • #SuperBowlSunday
    • #SuperBowlWeekend
    • #SuperBowlHalftime
    • #SuperBowlChampions
    • #SuperBowlKickoff
    • #SuperBowlCommercials
    • #SuperBowlParty
  • February 13 – Galentine’s Day
    • #GalentinesDay2023
    • #GalentinesLove
    • #GalentinesCelebration
    • #GalentinesGift
    • #GalentinesSquad
    • #GalentinesBrunch
    • #GalentinesSelfie
    • #GalentinesDayOut
    • #GalentinesSurprise
    • #GalentinesBFF
  • February 14 – Valentine’s Day
    • #ValentinesDay2023
    • #ValentinesLove
    • #ValentinesGift
    • #ValentinesDate
    • #ValentinesCouple
    • #ValentinesSurprise
    • #ValentinesDayOut
    • #ValentinesSelfie
    • #ValentinesWeekend
    • #ValentinesRomance
  • February 15 – Singles Awareness Day
    • #SinglesAwarenessDay2023
    • #SAD2023
    • #SinglesCelebration
    • #SinglesUnite
    • #SinglesPride
    • #SinglesDayOut
    • #SinglesSelfLove
    • #SinglesFreedom
    • #SinglesIndependence
    • #SinglesAdventures
  • February 17 – #RandomActsOfKindnessDay
    • #RandomActsOfKindnessDay2023
    • #RAKDay
    • #KindnessMatters
    • #SpreadKindness
    • #DoGoodFeelGood
    • #PayItForward
    • #KindnessChallenge
    • #KindnessRocks
    • #KindnessRevolution
    • #KindnessIsContagious
  • February 20 – Love Your Pet Day
    • #LoveYourPetDay2023
    • #PetLoversUnite
    • #PetAppreciationDay
    • #PetLove
    • #PetSelfie
    • #PetAdoption
    • #PetCare
    • #PetJoy
    • #PetFamilies
    • #PetMemories
  • February 20 – Presidents’ Day
    • #PresidentsDay2023
    • #PresidentsDayWeekend
    • #PresidentsDayCelebration
    • #PresidentialHistory
    • #HonoringPresidents
    • #PresidentsLegacy
    • #PresidentialTrivia
    • #WhiteHouseHistory
    • #USPresidents
    • #PresidentialMonuments

✅ 3. March

March isn’t just about St. Patrick’s Day and the beginning of spring. There are actually many international holidays like International Women’s Day and Global Recycling Day as well as some March themes like Women’s History Month. I’m sure these holidays are already inspiring some March calendar ideas for your eCommerce business.

marketing-calendar

Monthly Themes:

  • All month long – Women’s History Month
    • #WomensHistoryMonth2023
    • #WomenEmpowerment
    • #HerStory
    • #WomenLeaders
    • #WomenInHistory
    • #WomenInSTEM
    • #WomenInPolitics
    • #WomenInArts
    • #WomenInSports
    • #WomenBreakingBarriers

Holidays This Month:

  • March 3 – World Wildlife Day
    • #WorldWildlifeDay2023
    • #WildlifeConservation
    • #ProtectWildlife
    • #EndangeredSpecies
    • #WildlifeProtection
    • #SaveThePlanet
    • #BiodiversityMatters
    • #WildlifeAdventure
    • #WildlifeEducation
    • #WildlifePhotography
  • March 8 – International Women’s Day
    • #IWD2023
    • #InternationalWomensDay
    • #WomensRights
    • #WomenEmpowerment
    • #GirlPower
    • #WomenInLeadership
    • #GenderEquality
    • #WomenInspiringWomen
    • #WomenMakingHistory
    • #BalanceForBetter
  • March 8 – Holi
    • #Holi2023
    • #ColorfulHoli
    • #FestivalOfColors
    • #CelebrateHoli
    • #HoliHappiness
    • #HoliVibes
    • #HoliSpirit
    • #HoliFever
    • #HoliFun
    • #HappyHoli
  • March 12 – Oscars Night
    • #OscarsNight2023
    • #AcademyAwards
    • #OscarsRedCarpet
    • #OscarsCeremony
    • #OscarsWinners
    • #OscarsFashion
    • #OscarsGlitz
    • #OscarsMagic
    • #OscarsGlamour
    • #OscarsCelebration
  • March 14 – National Pi Day
    • #NationalPiDay2023
    • #PiDay
    • #PiDayCelebration
    • #PiDayMath
    • #PiDayGeek
    • #PiDayFood
    • #PiDayFun
    • #PiDayNerd
    • #PiDayContest
    • #PiDay2023
  • March 17 – St. Patrick’s Day
    • #StPatricksDay2023
    • #StPaddysDay
    • #IrishPride
    • #IrishTradition
    • #IrishHeritage
    • #IrishCulture
    • #IrishCelebration
    • #IrishFun
    • #IrishFood
    • #IrishMusic
  • March 18 – Global Recycling Day
    • #GlobalRecyclingDay2023
    • #Recycle
    • #ReduceReuseRecycle
    • #GoGreen
    • #SustainableLiving
    • #WasteReduction
    • #EcoFriendly
    • #RecyclingRevolution
    • #GreenPlanet
    • #ProtectThePlanet
  • March 18 – World Sleep Day
    • #WorldSleepDay2023 
    • #SleepAwareness
    • #SleepHealth
    • #SleepBetter
    • #SleepTips
    • #SleepMatters
    • #SleepQuality
    • #SleepHappy
    • #SleepBetterLiveBetter
    • #BetterSleepBetterLife
  • March 19th – BAFTA Awards
    • #BAFTA2023
    • #BAFTAAwards
    • #BAFTANight
    • #BAFTAFilm
    • #BAFTATV
    • #BAFTAGames
    • #BAFTARedCarpet
    • #BAFTACeremony
    • #BAFTAMoments
    • #BAFTALegends
  • March 19th – Mother’s Day (UK)
    • #MothersDayUK2023
    • #HappyMothersDay
    • #MumsTheWord
    • #CelebrateMum
    • #LoveMum
    • #MumAppreciation
    • #MumLove
    • #MumGratitude
    • #MumHugs
    • #MumMemories
  • March 20 – First Day of Spring
    • #FirstDayOfSpring2023
    • #SpringIsHere
    • #SpringVibes
    • #SpringFever
    • #SpringFlowers
    • #SpringFresh
    • #SpringRenewal
    • #SpringJoy
    • #SpringSmiles
    • #SpringEnergies
  • March 20 – International Day of Happiness
    • #IntlHappinessDay2023
    • #HappyWorld
    • #SpreadHappiness
    • #HappinessMatters
    • #HappyVibes
    • #HappyThoughts
    • #HappyDays
    • #HappyMoments
    • #HappyLife
    • #Happy2023
  • March 22 – Ramadan Starts
    • #Ramadan2023
    • #RamadanMubarak
    • #RamadanKareem
    • #FastingForRamadan
    • #RamadanSpirit
    • #RamadanMotivation
    • #RamadanPreparation
    • #RamadanGoals
    • #RamadanVibes
    • #RamadanTogether
  • March 23 – World Poetry Day
    • #WorldPoetryDay
    • #PoetryIsLife
    • #PoetryCommunity
    • #CelebratePoetry
    • #PoetryLovers
    • #PoetryIsArt
    • #PoetryInspiration
    • #PoetryMatters
    • #SpreadPoetry
    • #PoetryEverywhere

✅ 4. April

You might wonder, “What is special about the month of April?”. Well, I’m here to share all of my April calendar ideas with you that happen to include many April social media holidays. I’m sure you’re familiar with the Coachella Music Festival, but has it ever been on your business’s marketing calendar? If not, now’s the time to add it, along with National Pet Day which also happens to be in April!

marketing-calendar

Holidays This Month:

  • April 1 – April Fool’s Day
    • #AprilFoolsDay
    • #FoolingAround
    • #PranksterLife
    • #FunnyPranks
    • #AprilFoolsPrank
    • #LaughOutLoud
    • #FoolishFun
    • #GoodHumor
    • #PranksterMode
    • #AprilFoolsJokes
  • April 7 – Good Friday
    • #GoodFriday
    • #EasterWeekend
    • #ReflectionDay
    • #GoodFridayObservance
    • #EasterTradition
    • #HolyWeekend
    • #GoodFridayTradition
    • #EasterStory
    • #ChristianCelebration
    • #GoodFridayCommemoration
  • April 7 – World Health Day
    • #WorldHealthDay
    • #HealthMatters
    • #HealthForAll
    • #GlobalHealth
    • #HealthyLiving
    • #HealthAwareness
    • #HealthyMindHealthyBody
    • #HealthyChoices
    • #HealthyLifestyle
    • #HealthPromotion
  • April 9 – Easter Sunday
    • #EasterSunday
    • #EasterCelebration
    • #EasterBunny
    • #EasterEggs
    • #EasterTradition
    • #EasterJoy
    • #EasterGreetings
    • #EasterBlessings
    • #EasterFamilies
    • #EasterLaughter
  • April 10 – National Siblings Day
    • “#SiblingsDay
    • #NationalSiblingsDay
    • #SiblingsLove
    • #SiblingsForever
    • #SiblingsGoals
    • #SiblingBond
    • #SiblingsRivalry
    • #SiblingsTogether
    • #SiblingsMemory
    • #SiblingsRock”
  • April 11 – National Pet Day
    • #NationalPetDay
    • #PetLovers
    • #PetAppreciation
    • #PetLove
    • #PetCare
    • #PetAdoption
    • #PetFriendship
    • #PetMemories
    • #PetJoy
    • #PetLife
  • April 14-23 – Coachella Music Festival
    • #Coachella2023
    • #CoachellaMusicFestival
    • #CoachellaVibes
    • #CoachellaLife
    • #CoachellaStyle
    • #CoachellaMusic
    • #CoachellaFam
    • #CoachellaCamping
    • #CoachellaFun
    • #CoachellaExperience
  • April 19 – Bicycle Day
    • #BicycleDay
    • #CyclingLife
    • #BikeLovers
    • #CyclingCommunity
    • #BicycleAdventure
    • #CyclingInspiration
    • #BicycleTour
    • #CyclingGoals
    • #BicycleJoy
    • #CyclingMemories
  • April 21 – National Tea Day
    • #NationalTeaDay
    • #TeaLovers
    • #TeaTime
    • #TeaCommunity
    • #TeaCulture
    • #TeaInspiration
    • #TeaTradition
    • #TeaLifestyle
    • #TeaMemories
    • #TeaAdventure
  • April 22 – Earth Day
    • #ProtectOurPlanet 
    • #ClimateAction
    • #GoGreen
    • #EcoFriendlyLiving 
    • #Sustainability 
    • #GreenLiving
    • #OnePlanetOnePeople 
    • #LoveTheEarth 
    • #TogetherForThePlanetFuture
  • April 23 – World Book Day
    • #WorldBookDay2023 
    • #ReadABook 
    • #BookLoversUnite
    • #BookLovers 
    • #ReadingIsFun 
    • #LetsGetLostInABook
    • #BookishCommunity 
    • #ReadingCommunity 
    • #BookNerdsUnite
    • #CelebrateReading 
    • #SpreadTheLoveOfReading 
    • #ReadingIsLife
  • April 29 – International Dance Day
    • #InternationalDanceDay2023 
    • #DanceForJoy 
    • #DanceIsLife
    • #DanceTheDayAway 
    • #DanceIsArt 
    • #DanceIsExpression
    • #DanceIsFreedom 
    • #DanceIsSoul 
    • #DanceIsHealing
    • #CelebrateDance 
    • #DanceCommunity 
    • #LetDanceUniteUs

✅ 5. May

When looking at the calendar for May, you might wonder which special days could be used as social media holidays. It’s true that there aren’t tons of public holidays in this month, but monthly themes like Mental Health Awareness Month or fun May holidays like Star Wars day could be useful when building your online store’s marketing strategy.

marketing-calendar

Monthly Themes:

  • All month long – Mental Health Awareness Month
    • #MentalHealthAwarenessMonth 
    • #MHAM #EndTheStigma
    • #SpeakUpForMentalHealth
    • #MindOverMatter 
    • #MentalHealthMatters
    • #BreakTheSilence 
    • #MentalHealthAdvocate 
    • #SupportMentalHealth
    • #TakeCareOfYourMind 
    • #MentalHealthWarrior 
    • #SelfCareIsImportant
  • All month long – Asian American and Pacific Islander Heritage Month
    • #AAPIHeritageMonth 
    • #AAPIHeritage 
    • #CelebrateAAPI
    • #APAHM 
    • #StandWithAAPI 
    • #EmpowerAAPI
    • #AAPILove 
    • #AAPISolidarity 
    • #DiversityAndInclusion
    • #AAPIHistoryMonth 
    • #CelebrateDiversity 
    • #HonorAAPIHeritage

Holidays This Month:

  • May 1 – International Workers’ Day
    • #InternationalWorkersDay 
    • #WorkersDay 
    • #MayDay
    • #JusticeForWorkers 
    • #WorkersRights 
    • #UnionPower
    • #EqualityForAllWorkers 
    • #BetterWorkingConditions 
    • #WorkersUnity
    • #SolidarityWithWorkers 
    • #FairWagesForAll 
    • #WorkersOfTheWorldUnite
  • May 4 – Star Wars Day
    • #StarWarsDay 
    • #MayTheFourthBeWithYou 
    • #StarWarsCelebration
    • #Jedi 
    • #Sith 
    • #TheForce
    • #StarWarsFandom 
    • #StarWarsFamily 
    • #LightSideOrDarkSide
    • #StarWarsMovies 
    • #StarWarsUniverse 
    • #LongLiveStarWars
  • May 5 – Cinco de Mayo
    • #CincoDeMayo 
    • #VivaMexico 
    • #CelebrateMexico
    • #MexicanHeritage 
    • #MexicanCulture 
    • #MexicanTradition
    • #MexicanPride
    • #MexicanIndependence 
    • #CincoDeMayoFestival
    • #MexicanSpirit 
    • #MexicanHeritageMonth 
    • #HonorMexicanHistory
  • May 5 – National Space Day
    • #NationalSpaceDay 
    • #SpaceDay 
    • #ExploreTheUniverse
    • #SpaceIsAwesome 
    • #SpaceLoversUnite 
    • #OutOfThisWorld
    • #SpaceAdventure 
    • #SpaceExploration 
    • #SpaceFacts
    • #SpaceScience 
    • #SpaceInspiration 
    • #SpaceDreams
  • May 13 – Eurovision
    • #Eurovision2023 
    • #EurovisionSongContest 
    • #SingForEurope
    • #ESC2023 
    • #MusicUnitesUs 
    • #CelebrateMusic
    • #EurovisionFever 
    • #EurovisionFun 
    • #EurovisionLove
    • #EurovisionFans 
    • #EurovisionFamily 
    • #EurovisionJoy
  • May 14 – Mother’s Day
    • #MothersDay2023 
    • #HappyMothersDay 
    • #LoveMom
    • #CelebrateMom 
    • #MomsRock 
    • #MomsAreTheBest
    • #MomsMakeTheWorldGoRound 
    • #ThankYouMom 
    • #MomsLove
    • #MomLife 
    • #MomGoals 
    • #MomentsWithMom
  • May 17 – World Baking Day
    • #WorldBakingDay 
    • #BakingDay 
    • #BakeItUp
    • #BakeForJoy 
    • #BakeForLove 
    • #BakeWithFriends
    • #BakingCommunity 
    • #BakingTime 
    • #BakingLife
    • #BakeHappy 
    • #BakeYourHeartOut 
    • #BakeForOthers
  • May 25 – National Wine Day
    • #NationalWineDay 
    • #WineDay 
    • #CheersToWine
    • #WineLife 
    • #WineLoversUnite 
    • #WineTime
    • #WineAndDine 
    • #WineOClock 
    • #WineTasting
    • #WineCommunity 
    • #WineIsLife 
    • #WineLove
  • May 29 – Memorial Day
    • #MemorialDay
    • #RememberTheFallen
    • #HonorOurHeroes
    • #ThankAVet
    • #USA
    • #Freedom
    • #Patriotic
    • #MemorialDayWeekend
    • #NeverForgotten
    • #NationalHoliday

✅ 6. June

When June rolls around, it already starts to feel like summer and everyone is excited to celebrate. June is full of social media holidays, events, and even one of the biggest monthly themes of the year – pride month. So, start thinking of some new products to add to your online shop that’ll go perfectly with these holidays.

marketing-calendar

Monthly Themes:

  • All month long – Pride Month
    • #PrideMonth
    • #LoveIsLove
    • #Equality
    • #Rainbow
    • #LGBTQ+
    • #CelebrateLove
    • #PrideParade
    • #PrideFestival
    • #SelfLove
    • #PrideCommunity

Holidays This Month:

  • June 8 – Best Friends Day
    • #BestFriendsDay
    • #FriendshipGoals
    • #BFF
    • #ForeverFriends
    • #BestieLove
    • #Friendship
    • #BFFs
    • #SquadGoals
    • #FriendshipGoals
    • #BFFLove
  • June 11 – International Children’s Day
    • #InternationalChildrensDay
    • #KidsRights
    • #Childhood
    • #YouthEmpowerment
    • #KidsMatter
    • #InnocentDreams
    • #ChildhoodMemories
    • #FutureLeaders
    • #InnocentMinds
    • #ChildrenAreOurFuture
  • June 18 – Father’s Day
    • #FathersDay
    • #Dads
    • #Fatherhood
    • #DadLife
    • #Family
    • #Papa
    • #DadGoals
    • #FatherFigure
    • #FatherAndSon
    • #FatherAndDaughter
  • June 19 – Juneteenth
    • #Juneteenth
    • #BlackHistory
    • #Emancipation
    • #Freedom
    • #AfricanAmerican
    • #Equality
    • #CivilRights
    • #JuneteenthCelebration
    • #AfricanAmericanHeritage
    • #BlackPride
  • June 21 – International Day of Yoga
    • #InternationalDayOfYoga
    • #Yoga
    • #Meditation
    • #MindAndBody
    • #YogaLifestyle
    • #Wellness
    • #Namaste
    • #Flexibility
    • #YogaCommunity
    • #YogaPractice
    • #YogaChallenge
  • June 21 – World Music Day
    • #WorldMusicDay
    • #MusicLovers
    • #MusicForEveryone
    • #MusicIsLife
    • #MusicFestival
    • #MusicLoversUnite
    • #LiveMusic
    • #MusicCommunity
    • #MusicMakesTheWorldGoRound
    • #MusicIsUniversal
  • June 21 – Beginning of Summer
    • #SummerSolstice
    • #Summer
    • #SunnyDays
    • #BeachVibes
    • #WarmWeather
    • #SummerFun
    • #SunnySkies
    • #SummerLove
    • #SummerDays
    • #GoodVibes
  • June 21-25 – Glastonbury Festival
    • #GlastonburyFestival
    • #MusicFestival
    • #Glastonbury
    • #FestivalVibes
    • #LiveMusic
    • #FestivalSeason
    • #Glasto
    • #FestivalGoers
    • #FestivalLife
    • #MusicLovers
  • June 24 – Midsummer’s Day
    • #MidsummerDay
    • #SummerSolstice
    • #Nature
    • #Outdoors
    • #WarmWeather
    • #MidsummerNight
    • #SolsticeCelebration
    • #SunnyDays
    • #SummerMagic
    • #LongestDay
    • #NatureLovers

✅ 7. July

July is full of some amazing social media holidays, and you’re in for a treat if your eCommerce is in the food industry. Not only do we have one, but two food-related international days in June – World Chocolate Day and International Ice Cream Day. So, take advantage of these fun and delicious holidays, and be sure to add them to your marketing calendar now!

marketing-calendar

Holidays This Month:

  • July 1 – Canada Day
    • #CanadaDay
    • #CelebrateCanada
    • #PatrioticPride
    • #RedAndWhite
    • #NorthOf49
    • #MapleLeafNation
    • #OhCanada
    • #CanadaStrong
    • #CanadianSpirit
    • #HomeSweetHome
  • July 3 – Wimbledon Starts
    • #Wimbledon
    • #TennisSeason
    • #GrassCourtSeason
    • #TheChampionships
    • #Wimbledon2023
    • #AllEnglandClub
    • #TennisFans
    • #ServeAndVolley
    • #GrandSlam
    • #WimbledonStarts
  • July 4 – US Independence Day
    • #IndependenceDay
    • #FourthOfJuly
    • #USA
    • #Freedom
    • #Patriotic
    • #RedWhiteAndBlue
    • #StarsAndStripes
    • #CelebrateAmerica
    • #LibertyAndJustice
    • #IndependenceDay2023
  • July 7 – World Chocolate Day
    • #WorldChocolateDay
    • #ChocolateLovers
    • #CocoaHeaven
    • #ChocoFiesta
    • #SweetTooth
    • #ChocolateCravings
    • #ChocolateLove
    • #ChocolateSatisfaction
    • #ChocoJoy
    • #ChocolateAddict
  • July 14 – Bastille Day
    • #BastilleDay
    • #LaFeteNationale
    • #14Juillet
    • #FrenchNationalDay
    • #CelebrateFrance
    • #BlueWhiteAndRed
    • #LibertyEqualityFraternity
    • #ViveLaFrance
    • #ParisianPride
    • #BastilleDay2023
  • July 16 – National Ice Cream Day
    • #NationalIceCreamDay
    • #IceCreamLovers
    • #ScoopsOfJoy
    • #SweetTreats
    • #BrainFreeze
    • #IceCreamCones
    • #SummerSweets
    • #ChillOut
    • #ColdComforts
    • #IceCreamDay2023
  • July 18 – Islamic New Year
    • #IslamicNewYear
    • #HijriNewYear
    • #IslamicCalendar
    • #Muharram
    • #MuslimNewYear
    • #CelebrateIslam
    • #EidMiladUnNabi
    • #ProphetMohammed
    • #PeaceAndBlessings
    • #IslamicNewYear2023
  • July 26 – Grandparents Day
    • #GrandparentsDay
    • #GrandmaAndGrandpa
    • #FamilyLove
    • #Generations
    • #ElderlyLove
    • #SeniorCitizens
    • #GrannyAndPops
    • #FamilyBonds
    • #RespectYourElders
    • #GrandparentsDay2023
  • July 30 – International Day of Friendship
    • #InternationalDayOfFriendship
    • #FriendshipDay
    • #BFF
    • #Besties
    • #FriendshipGoals
    • #TogetherForever
    • #FriendshipLove
    • #FriendshipRocks
    • #FriendshipNeverEnds
    • #FriendshipDay2023

✅ 8. August

Although there aren’t many major holidays in August, it’s important to focus on summer marketing ideas for your online store’s marketing strategy. The monthly theme of back-to-school season is important for many different industries such as clothing and technology. August is also great for the pet industry with both International Cat Day and International Dog Day in the same month!

marketing-calendar

Monthly Themes:

  • All month long – Back to School season
    • #BackToSchoolSeason 
    • #StudyGoals 
    • #NewSchoolYear 
    • #EducationMatters 
    • #LearnSomethingNew 
    • #SchoolSupplies 
    • #TeacherAppreciation 
    • #StudentLife 
    • #CampusLife 
    • #CollegeDays

Holidays This Month:

  • August 4 – International Beer Day
    • #InternationalBeerDay 
    • #BrewsAndCheers 
    • #RaiseAGlass 
    • #BeerLoversUnite 
    • #HappyHour 
    • #BeerOclock 
    • #CraftBeer 
    • #BreweryTour 
    • #BeerNerd 
    • #DrinkResponsibly
  • August 6 – American Family Day
    • #AmericanFamilyDay 
    • #FamilyFirst 
    • #QualityTime 
    • #FamilyFun 
    • #Togetherness 
    • #LoveMyFamily 
    • #GenerationsStrong 
    • #HappyHome 
    • #FamilyBonding 
    • #FamilyTraditions
  • August 8 – International Cat Day
    • #InternationalCatDay 
    • #CatsOfInstagram 
    • #CatLoversUnite 
    • #FelineFriend 
    • #Purrfect 
    • #AdorableCats 
    • #Cattitude 
    • #Meow 
    • #FurBabies 
    • #CatMomLife
  • August 9 – Book Lovers Day
    • #BookLoversDay 
    • #ReadingIsFun 
    • #Bookstagram 
    • #LiteraryLove 
    • #Bookish 
    • #BookNerd 
    • #Bibliophile 
    • #PageTurner 
    • #BookWorms 
    • #ReadMore
  • August 17 – National Nonprofit Day
    • #NationalNonprofitDay 
    • #MakeADifference 
    • #CommunityService 
    • #CharityWork 
    • #Philanthropy 
    • #SocialImpact 
    • #NonprofitLife 
    • #Volunteerism 
    • #GiveBack 
    • #MakingTheWorldBetter
  • August 19 – World Photography Day
    • #WorldPhotographyDay 
    • #PicturePerfect 
    • #CaptureTheMoment 
    • #Shutterbug 
    • #PhotographyIsArt 
    • #PhotoOfTheDay 
    • #Snapshot 
    • #PictureThis 
    • #PicturePerfect 
    • #WorldOfPhotography
  • August 26 – International Dog Day
    • #InternationalDogDay 
    • #PuppyLove 
    • #DogsOfInstagram 
    • #FurryFriends 
    • #ManBestFriend 
    • #PawsitiveVibes 
    • #DogMomLife 
    • #PetParent 
    • #AdoptDontShop 
    • #PuppyEyes
  • August 28 – Summer Bank Holiday (UK)
    • #SummerBankHoliday
    • #UKBankHoliday
    • #AugustBankHoliday
    • #SummerWeekend
    • #BankHolidayFun
    • #SummerVibes
    • #UKSummer
    • #AugustLongWeekend
    • #HolidayWeekend
    • #SummerEscape

✅ 9. September

Some special days of September include Labor Day, Patriot Day, and the beginning of Oktoberfest. These are just a few of the social media holidays that September has to offer. Be sure to make note of which holidays you’ll write down on your marketing calendar template to help your eCommerce generate more sales.

marketing-calendar

Monthly Themes:

  • All month long – National Hispanic Heritage Month
    • #NationalHispanicHeritageMonth 
    • #HispanicHeritage 
    • #Culture 
    • #Tradition 
    • #Diversity 
    • #LatinxPride 
    • #LatinoHeritage 
    • #LatinoCulture 
    • #LatinoTraditions 
    • #HeritageMonth

Holidays This Month:

  • September 3 – Father’s Day (Australia)
    • #FathersDayAustralia 
    • #AussieDads 
    • #HappyFathersDayAustralia 
    • #FamilyLove 
    • #FathersDayCelebration 
    • #AussieFamily 
    • #DadGoals 
    • #DadLife 
    • #FatherAndSon 
    • #FatherAndDaughter
  • September 4 – Labor Day (US)
    • #LaborDayUS 
    • #USLaborDay 
    • #HappyLaborDay 
    • #WorkersDay 
    • #UnionStrong
    • #CelebratingWorkers 
    • #RememberingWorkers 
    • #EqualRights 
    • #FairWages 
    • #JusticeForWorkers
  • September 6 – Read a Book Day
    • #ReadABookDay
    • #ReadingLovers 
    • #Bibliophile #Bookish 
    • #BookWorm 
    • #ReadingGoals 
    • #BookNerd 
    • #Bookstagram 
    • #LoveForBooks 
    • #GetLostInAStory
  • September 11 – Patriot Day
    • #PatriotDay 
    • #9/11NeverForget 
    • #HonoringTheFallen 
    • #Remembering911 
    • #Patriots 
    • #HeroesOf911 
    • #NeverForget 
    • #AmericansUnited 
    • #SupportOurTroops 
    • #FreedomAndLiberty
  • September 16 – October 3 – Oktoberfest begins
    • #Oktoberfest 
    • #Oktoberfest2023 
    • #BeerLovers 
    • #GermanTradition 
    • #MunichOktoberfest 
    • #CelebrateOktoberfest 
    • #OktoberfestVibes 
    • #Prost 
    • #Lederhosen 
    • #BavarianCulture
  • September 21 – International Day of Peace
    • #InternationalDayOfPeace 
    • #PeaceAndLove 
    • #WorldPeace 
    • #SpreadLove 
    • #SpreadPeace 
    • #UnityAndPeace 
    • #MakingPeace 
    • #OneWorldOneLove 
    • #NoMoreWar 
    • #PeacefulCoexistence
  • September 23 – First Day of Fall
    • #FirstDayOfFall 
    • #AutumnEquinox 
    • #FallVibes 
    • #AutumnLeaves 
    • #CozyFall 
    • #PumpkinSpice 
    • #SweaterWeather 
    • #NatureWalks 
    • #FallFoliage 
    • #SeasonOfChange
  • September 30 – AFL Grand Final
    • #AFLGrandFinal 
    • #AFLFinals 
    • #FootyFinals 
    • #GrandFinalDay 
    • #AussieRules 
    • #AFLChampions 
    • #FootyMadness 
    • #AFLFans 
    • #FootyFever 
    • #GrandFinalCelebration

✅ 10. October

Now that we’ve entered fall, the holiday season officially kicks off with Halloween and Canadian Thanksgiving. Other notable marketing holidays in October include World Teacher’s Day and Boss’s Day – the perfect excuse to shop online to show your appreciation for someone.

marketing-calendar

Monthly Themes:

  • All month long – Black History Month (UK)
    • #BlackHistoryMonthUK
    • #BHMUK
    • #UKBlackHistory
    • #CelebrateBlackHeritage
    • #UKBlackHeritage
    • #BlackExcellenceUK
    • #BlackCultureUK
    • #AfricanDiasporaUK
    • #UKBlackHistoryMonth
    • #HonoringBlackHeritageUK
  • All month long – Breast Cancer Awareness Month
    • #BreastCancerAwarenessMonth
    • #BCAM
    • #BreastCancerWarrior
    • #PinkPower
    • #EarlyDetectionSavesLives
    • #ThinkPink
    • #BreastCancerSurvivor
    • #BreastHealthMatters
    • #BeatBreastCancer
    • #SupportBreastCancerResearch

Holidays This Month:

  • October 1 – International Coffee Day
    • #InternationalCoffeeDay
    • #CoffeeDay
    • #CoffeeLover
    • #CaffeineFix
    • #CoffeeTime
    • #CoffeeBreak
    • #CoffeeCulture
    • #SpecialtyCoffee
    • #CoffeeCommunity
    • #CoffeeLove
  • October 1 – World Vegetarian Day
    • #WorldVegetarianDay
    • #VegetarianDay
    • #VegetarianLife
    • #PlantBasedDiet
    • #Vegetarianism
    • #MeatlessMonday
    • #HealthyEating
    • #GreenEating
    • #VeggieLifestyle
    • #VeggieLove
  • October 5 – World Teacher’s Day
    • #WorldTeachersDay
    • #TeachersDay
    • #ThankATeacher
    • #EducatorsMatter
    • #TeachingExcellence
    • #InspiringTeachers
    • #TeacherAppreciation
    • #TeacherImpact
    • #TeacherHeroes
    • #ValueEducation
  • October 6 – World Smile Day
    • #WorldSmileDay
    • #SmileDay
    • #SpreadSmiles
    • #SmileChallenge
    • #SmilingFaces
    • #PositiveVibes
    • #SmileMore
    • #HappinessMatters
    • #SmilingWorld
    • #SmileEmpowers
  • October 9 – Canadian Thanksgiving Day
    • #CanadianThanksgiving
    • #ThanksgivingCanada
    • #ThanksgivingLove
    • #CanadianGratitude
    • #HarvestSeason
    • #CanadaGathers
    • #ThankfulHeart
    • #CanadianTradition
    • #FamilyGatherings
    • #CelebratingBlessings
  • October 9 – Indigenous People’s Day
    • #IndigenousPeoplesDay
    • #IndigenousRights
    • #IndigenousHeritage
    • #IndigenousVoices
    • #Decolonization
    • #IndigenousPride
    • #IndigenousCulture
    • #IndigenousLivesMatter
    • #IndigenousResilience
    • #IndigenousSolidarity
  • October 10 – World Mental Health Day
    • #WorldMentalHealthDay
    • #MentalHealthDay
    • #MentalHealthMatters
    • #EndStigma
    • #MindfulnessMatters
    • #MentalHealthAwareness
    • #TakeCareOfYourMind
    • #MentalHealthSupport
    • #TalkingAboutMentalHealth
    • #BreakingTheStigma
  • October 16 – Boss’s Day
    • #BossesDay 
    • #Boss #Leadership 
    • #Manager #Supervisor 
    • #EmployeeAppreciation 
    • #ThankYourBoss 
    • #RespectYourBoss 
    • #BossesDayGift 
    • #BossAppreciation
  • October 31 – Halloween
    • #Halloween 
    • #TrickOrTreat 
    • #SpookySeason 
    • #Costume 
    • #HalloweenCostume 
    • #Scary 
    • #HalloweenNight 
    • #FrightNight 
    • #HalloweenDecor 
    • #HalloweenFun

✅ 11. November

If you already have a marketing strategy for Black Friday and Cyber Monday, you could get some more inspiration from November themes like National Native American Heritage Month or Movember (Men’s Health Awareness Month). Take a look at some of the other less common social media holidays to get more November calendar ideas for your online store.

marketing-calendar

Monthly Themes:

  • All month long – National Native American Heritage month
    • #NationalNativeAmericanHeritageMonth
    • #NativeHeritageMonth
    • #CelebrateNativeCulture
    • #HonoringNativeHeritage
    • #NativeAmericanHeritageMonth
    • #NAHM
    • #NativePride
    • #NativeCulture
    • #RespectNativeHeritage
    • #PreserveNativeCulture
  • All month long – Movember (Men’s Health Awareness Month)
    • #Movember
    • #Men’sHealthMonth
    • #MovemberChallenge
    • #GrowAMoustache
    • #MoustacheForMen’sHealth
    • #SupportMensHealth
    • #Men’sHealthMatters
    • #MoveForMensHealth
    • #FightForMensHealth
    • #MoustacheForAcause

Holidays This Month:

  • November 1 – World Vegan Day
    • #WorldVeganDay
    • #VeganDay
    • #GoVegan
    • #VeganLifestyle
    • #PlantBased
    • #Veganism
    • #VeganCommunity
    • #VeganForTheAnimals
    • #VeganForThePlanet
    • #VeganForLife
  • November 7 – Melbourne Cup
    • #MelbourneCup
    • #CupDay
    • #HorseRacing
    • #CupCarnival
    • #FlemingtonRacecourse
    • #RaceDay
    • #FashionAtTheRaces
    • #Australia’sRace
    • #CupWeekend
    • #MelbourneCupCarnival
  • November 11 – Veterans Day (US)
    • #VeteransDay
    • #HonorTheVeterans
    • #ThankAVeteran
    • #VeteransDayParade
    • #SupportOurVeterans
    • #VeteransDayTribute
    • #SaluteToTheVeterans
    • #RememberOurVeterans
    • #FreedomIsNotFree
    • #HonorOurHeroes
  • November 11 – Remembrance Day (UK, Canada, Australia)
    • #RemembranceDay
    • #LestWeForget
    • #PoppyDay
    • #ArmisticeDay
    • #HonorTheFallen
    • #RememberTheSacrifice
    • #NeverForget
    • #RespectTheDead
    • #HonorOurHeroes
    • #RememberOurWarriors
  • November 11 – Singles Day
    • #SinglesDay
    • #ForeverAlone
    • #SingleLife
    • #BachelorLife
    • #IndependentLife
    • #SinglesCelebration
    • #SingleAndProud
    • #HappySinglesDay
    • #SingleNotAlone
    • #SinglesAreAwesome
  • November 12 – Diwali
    • #DiwaliFestival
    • #DiwaliCelebrations
    • #DiwaliLights
    • #DiwaliJoy
    • #DiwaliTraditions
    • #Diwali2023
    • #HappyDiwali
    • #DiwaliGreetings
    • #DiwaliWishes
    • #FestivalOfLights
  • November 23 – Thanksgiving (US)
    • #Thanksgiving2023
    • #GratitudeSeason
    • #ThankfulThoughts
    • #FamilyGatherings
    • #ThanksgivingFeast
    • #GobbleGobble
    • #BlessingsCounted
    • #ThanksgivingTraditions
    • #HomeCookedMeals
    • #TurkeyDay
  • November 24 – Black Friday
    • #BlackFriday2023
    • #BlackFridayDeals
    • #BlackFridayShopping
    • #ShopTilYouDrop
    • #HolidayDeals
    • #BlackFridaySales
    • #BargainHunter
    • #BlackFridayBargains
    • #EarlyBirdDeals
    • #BlackFridayMania
  • November 25 – Small Business Saturday
    • #SmallBusinessSaturday
    • #ShopSmall
    • #SupportLocal
    • #SmallBizMatters
    • #BuyLocal
    • #CommunitySupport
    • #SmallBusinessLove
    • #SmallBusinessBoost
    • #ShopSmall2023
    • #SmallBusinessSuccess
  • November 27 – Cyber Monday
    • #CyberMonday2023
    • #CyberMondayDeals
    • #OnlineShopping
    • #CyberMondaySales
    • #TechDeals
    • #CyberMondaySpecials
    • #CyberSavings
    • #OnlineBargains
    • #CyberMondayBargains
    • #CyberSteals
  • November 28 – Giving Tuesday
    • #GivingTuesday
    • #GiveBack
    • #CharitableGiving
    • #PayItForward
    • #HelpOthers
    • #DonateToCharity
    • #GivingTuesday2023
    • #SpreadKindness
    • #CharityMatters
    • #GiveHope

✅ 12. December

Even though December is known as the biggest holiday month of the year, there are some holidays that you might be missing out on. Of course, every online shop plans some Christmas sales ideas, but did you know that National Sock Day is also an important marketing holiday at the beginning of December?

marketing-calendar

Holidays This Month:

  • December 4 – National Sock Day
    • #NationalSockDay
    • #SockLove
    • #SockAppreciationDay
    • #HappySockDay
    • #SockSwag
    • #SockSelfie
    • #SockObsessed
    • #SockFashion
    • #SockCollection
    • #SockGoals
  • December 7-15 – Hanukkah
    • #Hanukkah
    • #Hanukkah2022
    • #FestivalOfLights
    • #HanukkahTraditions
    • #Menorah
    • #Dreidel
    • #Latkes
    • #JewishTradition
    • #HappyHanukkah
    • #HanukkahCelebration
  • December 14 – National Free Shipping Day
    • #FreeShippingDay
    • #NationalFreeShippingDay
    • #FreeShipping
    • #LastMinuteShopping
    • #OnlineShopping
    • #ShopSmall
    • #ShopLocal
    • #GiftGiving
    • #RetailTherapy
    • #FreeDelivery
  • December 15 – Christmas Sweater Day
    • #ChristmasSweaterDay
    • #UglySweaterDay
    • #SweaterWeather
    • #HolidayFashion
    • #ChristmasStyle
    • #SweaterLove
    • #SweaterGoals
    • #SweaterSelfie
    • #SweaterSeason
    • #SweaterParty
  • December 22 – Winter Solstice
    • #WinterSolstice
    • #Solstice2022
    • #ShortestDay
    • #LongestNight
    • #TurnOfTheSeason
    • #WinterWonder
    • #SolsticeTraditions
    • #SolsticeCelebration
    • #WinterMagic
    • #SolsticeEquinox
  • December 24 – Christmas Eve
    • #ChristmasEve
    • #EveOfChristmas
    • #ChristmasCountdown
    • #FamilyTraditions
    • #HolidayCheer
    • #MerryChristmasEve
    • #HolidaySpirit
    • #ChristmasMagic
    • #ChristmasPreparations
    • #EveOfJoy
  • December 25 – Christmas Day
    • #ChristmasDay
    • #MerryChristmas
    • #Christmas2022
    • #HolidaySeason
    • #FamilyGatherings
    • #ChristmasTraditions
    • #SeasonOfJoy
    • #ChristmasMagic
    • #ChristmasGift
    • #ChristmasCelebration
  • December 26 – Boxing Day
    • #BoxingDay
    • #BoxingDay2022
    • #HolidaySeason
    • #AfterChristmas
    • #BoxingDayTraditions
    • #HolidaySales
    • #BoxingDayDeals
    • #BoxingDayOutdoorAdventures
    • #BoxingDayRelax
    • #BoxingDayFun
  • December 26 – Jan 1 – Kwanzaa
    • #Kwanzaa
    • #KwanzaaCelebration
    • #UnityAndCommunity
    • #AfricanTradition
    • #FamilyAndFriends
    • #SevenPrinciples
    • #HarvestCelebration
    • #CulturalHeritage
    • #AfricanAmericanCulture
    • #KwanzaaSpirit
  • December 31 – New Year’s Eve
    • #NewYearsEve
    • #NYE
    • #LastDayOfTheYear
    • #RingInTheNewYear
    • #NewYearsResolutions
    • #NewYearsCelebration
    • #NewYearNewMe
    • #NewYearsEveParties
    • #CountdownToMidnight
    • #NewYearsGreetings

How to Use The Marketing Calendar & Hashtags

Now that you’ve seen all of these fun marketing holidays, it’s time to start thinking about all of the possibilities for your marketing campaigns in 2023. Make a plan to integrate social media holidays into your email marketing strategy, or even consider using some of the bigger holidays for your business’s video marketing

When creating your social media strategy for 2023, keep this article in mind when you need some quick marketing holiday hashtag ideas for social media posts on Facebook, Instagram, Pinterest, or even TikTok. They’ll definitely help increase your online business’s engagement on social media.

Create your 2023 marketing calendar now with marketing holidays & monthly themes. Download our free marketing calendar template, and personalize it with industry and country-specific dates. Once you’ve done this, I’m sure you’ll notice an increase in your sales. Start planning now!

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