Ever wondered why some online stores in your sector are more popular than others – even if all of them sell the same sorts of products? It’s quite simple. In most cases, the shop that stands out is the one that’s implemented a branding strategy.

Let’s start off with some statistics that you’ll surely be able to relate to. First of all, take a look at this U.S survey COVID - 19: Implications for business, on how every industry is adapting to life during a pandemic. Now, you’re probably crunching the numbers right this very moment and thinking about how to cut expenses to better adjust to the current situation. But are you also thinking about ways to keep selling?