You’ve worked long and hard to get more visitors to your e-commerce shop. You’ve created a nice design and invested in marketing while offering super interesting content. You’ve done everything you’re supposed to do and get a decent volume of traffic each day. But sales just aren’t what you’d expect. What’s wrong? Your customers add items to their carts and begin the buying process but, in the end, they don’t push the “buy” button and the purchases are canceled. After all the effort you made to attract the traffic, you have nothing to show for it because of that one last click!  While it may seem counterintuitive, the checkout is one of the steps where a vast number of sales are lost. That’s why this post is going to tell you: What exactly an e-commerce checkout is (and why you may lose customers at this stage) 7 steps to optimize it and improve your sales Ready? Let’s go!

Here are a few simple questions for you: How much do you spend on SEO each year? What about marketing? And content creation? No need to answer because we already know it’s quite a bit. Every e-commerce has to strive to attract traffic and that’s really expensive. But that doesn’t have to be problematic –