How to create a (good) return policy to increase your clients’ trust and your sales

Are you someone who doesn’t put much thought into your return policy? If that’s the case, have a look at the following data published by Business2Community about returns in the e-commerce sector:  67% of shoppers check the return policy page before making a purchase. Around 49% of retailers offer free shipping on returns. Suddenly the topic has piqued your interest, right? A good return policy (visible, well explained, and strategically made) not only generates trust among your customers, but also, logically, it increases sales. So pay attention because this post is going to explain everything you need to do to create a good return policy.