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[Product-Led Growth] Key elements of this strategy and 4 examples of businesses that use it

[Product-Led Growth] Key elements of this strategy and 4 examples of businesses that use it

Imagine you’re considering downloading a paid yoga app, but you’re not sure whether it’ll be worth downloading. So what do you do? You go on Google Play Store (or App Store, for iPhone users) and download the free version to check it out. It turns out the app is so great that as soon as the free trial period is over, you buy its paid version. Surely, you’ve gone through this process at some point, right? Well, this str…

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