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What 404 errors are and how to solve them

What 404 errors are and how to solve them

A 404 error appears when you click on a link and don’t land on the page you were looking for, but on a different one saying the page doesn’t exist.
It’s the famous: Error 404. Page not found.
While you may not believe it, having too many of these in your shop can be detrimental to your web positioning and, of course, may mean lost sales (when visitors can’t find the page they were looking for and leave the shop, it’s…

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