CPM: What it is and how to use it to gain more visibility with your e-commerce shop

CPM advertising is a model that allows you to get your clients acquainted with the new brands in your catalog to help you start selling much faster. If this sounds right down your alley, read on, because we’re going to tell you: What CPM is and what makes it different from other advertising models. Pros and cons of using it in your campaigns. Tips to increase your ads’ profitability. Visibility, here we come. ;)

Do you know what PIM is? Learn more about the software that allows you to manage your stock (much) faster

Most e-commerce shops face the same problem as they begin to grow: Being able to monitor and sort all their product information. Many of them are unaware of the importance of this side of their business and end up in the following situation: The information that should be included in the product cards is in an Excel file instead. Sales volume is in the CRM. The prices for each sales channel are in another Excel file. Does that ring a bell?