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What is the customer journey? What it’s for and how to create your map (with examples)

What is the customer journey? What it’s for and how to create your map (with examples)

Think about this example of the process that your clients may follow before buying a laptop:
They ask friends and acquaintances, and Google.
They read reviews, different blog posts, and watch a few YouTube videos.
They start seeing laptop ads on their social media.
They go to Amazon to check the technical specifications, opinions, and other clients’ reviews.
They go to a physical shop to check out the prices and guarantees.

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