You already know that you need a logo for your ecommerce brand, but perhaps you’re unsure whether you should create it yourself or if it’s worth hiring a professional.
Your logo is the first impression (the one that counts) that potential customers get from you, so it could be a decisive factor.
What do we do?
Read this post explaining the different types of logos out there the best tools to create them if you decide to do it yourself in the end.
Let’s get started.
👉 What is a logo?
This is the definition:
A logo is a graphic representation made up of images, letters, or both that identifies a company, brand, or product.
An e-commerce logo should be:
- Easily recognizable: It needs to be identified with your ecommerce at first glance.
- Memorable: It should be remembered by your buyer persona.
- Versatile: It must be able to be used on different digital platforms (or physical, when appropriate).
- Appropriate: It needs to have meaning, purpose, and represent all your brand’s values.
Starting to sound more difficult than you thought?
Don’t worry! We’re here to explain it all in detail to make the process much easier for you.
👉 Types of logos that an ecommerce may have
Almost everybody uses the word “logo” as a general concept for brand image, but we need to identify the different types.
✅ 1. Logotype
The word “logos” comes from Greek and means “word”. “Type” means “mark or sign”. Therefore, logotype is an image consisting of only letters from one or several fonts.
It’s a straightforward use of characteristic typography to identify the brand: simple and effective.
✅ 2. Imagotype
This is a combination of typography and an image or symbol being shown together, but independently. What we mean by that is that they could be separated and the meaning would remain the same.
For example, here you have an imagotype from our client dosfarma.com
The image of the snake on the Bowl of Hygieia is the symbol for a pharmacy and the text is the name of the ecommerce with its corporate font and colors.
✅ 3. Isologo
It’s similar to an imagotype because it’s also a combination of an image and typography, but in this case they can’t be used separately. They are part of each other.
This is the option chosen by our client Musicarte in Italy.
As you can see, the typography and the image are perfectly integrated into each other and they’d lose the meaning if shown separately.
✅ 4. Isotype
This one refers to a symbolic representation that identifies the brand without a text. There are 6 different variations:
The image is created from one or two initials from the brand to create an image. Here you have an example that we’re sure you’ll recognize. ;)
It’s made from the letters of an acronym of a long name so that the brand can be remembered more easily. Our client ITS’ full name is Industrial Tool Supplies, but that’d be too long for a logo, and much less effective! The result…
This one is quite similar to an anagram, but it uses the brand’s initials so they can be said separately. How would you pronounce this English client’s name?
Pictograms are abstract or figuratuve symbolic images that go with the logotype, but can be shown without it and still be recognizable.
This is difficult for new companies, but it works really well with well-known brands.
Do you recognize this one?
Which image caught your attention? Which one do you think would be better for your brand image?
Get inspired and start working from an idea you like.
👉 Tips to design a good logo for your company
While it may not seem important at first, the truth is that your logo will be extremely important for your business because it’s going to be the image that your clients use to identify you.
And, at the same time, it’s what differentiate you from your competitors.
In short – don’t rush this decision.
Every choice should be backed by a reason:
- The name
- The typography or images
- The colors
- The location of each element
We’ll shed some light on a few of the factors that you should take into account when creating your company logo.
✅ 1. It should represent your brand’s values
An ecommerce logo should not only represent your brand, but also the business ideas
For your clients, it’s an identifying element for your products and values.
Have a look at this company that deals with diets, another Spanish client of ours.
They sell products related pharmaceuticals, herbal shops, and natural dietetics.
With the simple addition of a branch to their image, they managed to reflect their product catalog in their logo.
✅ 2. Simplicity helps memory
The goal is for your clients to recognize your brand without having to read. That’s why the best idea is always a minimalist approach when it comes to creating your professional logo
The simpler it is, the easier it’ll be to remember. Plus, it’s much easier to share and replicate without being distorted.
This example comes from the UK.
Just my look, a retail business focused on beauty products, has a simple logo that’s easy to remember, identifiable, and perfectly represents their sector.
✅ 3. Choose a versatile logo that can stand the test of time
Be careful with crazes and fashion: not so long ago, handwritten typographies where everywhere – so much so that it was impossible to differentiate one shop from another.
Choose a logo that goes beyond market trends, that can be adapted to different channels and that won’t go out of fashion after a month.
✅ 4. Add a slogan that reinforces your brand image
Just so you know what we’re talking about:
A slogan is a word or a phrase that is easy to remember. It’s normally original and striking and can be used as an identifying phrase that summarizes or expands on the original message (the logo, in this case).
Some examples of slogans have become huge global icons such as Nike’s “Just Do It”.
Ecommerce businesses like yours can use them to reinforce their brand image. Have a look at how FitnessDigital does it.
The imagotype identifies the sector, but by adding the slogan (passion for fitness), they reinforce their specialization.
✅ 5. Use colors that reflect your identity
Keep in mind that people associate ideas and feelings with colors. Here are some of the most common examples:
- Yellow: frequently associated with youth, joy, and energy.
- Orange: used especially in sectors related to communication.
- Red: passion and love, although it could also be associated with danger or strength.
- Green: success, wealth, health, and fertility.
- Blue: commonly used by ecommerce shops related to electronics and technology devices since it represents trust and tranquility.
- Purple: royalty, wisdom, spirituality, and imagination.
- Grey: an elegant and balanced color, commonly associated with sophistication.
- Black: the color of luxury, though it’s commonly combined with other colors to have a stronger impact.
Do you already know which types of logos there are and what you need to take into account when creating yours?
If so, then let’s move on to the creative phase. ;)
👉 Choose how to create your logo
It’s time to create your company’s logo. As usual with ecommerce, there are two options:
- Hire somebody to do it for you.
- Do it yourself.
Our advice is to go with the first option – hiring a professional. But we’ll go over a few options in case you want to opt for the “DIY option”.
✅ 1. Hire a designer
This is the best option. A professional will know how to create a logo that works for your brand.
Hiring a designer may be more expensive, but you’ll save on time and troubles in the long run.
Obviously, nobody knows your business as well as you do, and you probably have some great ideas for your logo. Share them with your designer so that they can bring your ideas to life without losing sight of the overall goals of a good logo.
✅ 2. DIY
If you prefer to start with a DIY logo, there are many digital tools available that allow you to create a logo in just a few simple steps.
The main graphic design software, but it has quite a learning curve. If you don’t consider yourself to be very creative, it may be a frustrating process.
The free software version of Photoshop – using it is quite similar (and it has the same learning difficulties).
Known as the design tool for non-designers.
It’s a very intuitive and easy to use. This is a simple option to create a simple logo. And it’s free. ;)
A very powerful tool because it has lots of editing options for images, but it also requires basic design knowledge.
This famous website allows you to design your logo in just a few minutes and download a low-quality copy of the image for free.
If you want better quality, you can get it for less than $20.
It offers options just by adding your company name. When you select one, you can customize it and download it for free after registering on their site.
👉 Etch yourself into your clients’ memory thanks to your logo
Whether you’re just starting out or you’re redefining your image, make note of all these tips to create your ecommerce logo.
If clients recognize your logo, they’ll be more likely to choose you over your competitors.
After that, buying is just a few clicks away. ;)