All articleseCommerce Marketing 7 inspiring marketing strategies examples (and what makes them so effective) Abigail BoszeContent Writer As you already know, having an online marketing strategy is of the utmost importance.Without one, itâs hard for people to get to know you, let alone to choose you (instead of the competition) â no matter how flashy your website is or if you sell the finest products on the market.But itâs easier said than done.So you end up googling something like âexamples of marketing strategiesâ with the hope of finding inspiration for your own shop in what others are doing.Are we wrong?Well, worry not because weâre going to sort this out right now.In this post, youâll learn the most important actions you can implement into your eâcommerce shop, with real examples for each of them.Plus, weâll tell you why the companies weâve picked are doing so well.Ready for a visibility boost? đTable of Contentsđ Marketing strategies: 7 examples applicable to your online storeâ 1. Content marketingâ 2. Email marketingâ 3. SEO marketingâ 4. Online advertisingâ 5. Social Media Marketingâ 6. Marketing with influencersâ 7. Affiliate marketingđ Are you going to implement these ideas for marketing strategies?đ Marketing strategies: 7 examples applicable to your online storeFirst of all, letâs suppose that prior to designing your marketing strategy youâve already:Determined your ideal customer profile: this should be the focus of all of your marketing actions.Analyzed what the competition is doing: both to set yourself apart and to get ideas. What social media are they on? What kind of content can you see on their blogs? Are they working with influencers?Defined your brand image: your brand color, the tone youâre going to use when talking with customers, etc.Set specific goals: it could be that youâre aiming to strengthen your branding strategy, gain more subscribers, or boost a particular product line, among others.If you have all this figured out, youâll find the following examples much more useful (and if you donât, just bear it in mind for when youâre done reading đ ).Letâs go over them.â 1. Content marketingContent marketing is about offering valuable and relevant content to your audience in order to attract potential clients.Letâs take a second to scan through these two concepts:Valuable: think of Google searches as questions asked by your audience, so your content needs to answer these questions. For example, if someone googles âwhat fridge should I buy?â it means theyâre looking for an in-depth contrastive analysis about the pros and cons of the top models on sale.Relevant: that is, the content needs to be interesting to your audience. Thatâs why you must get a thorough understanding of their needs.Blog posts are probably the most common example, but podcasts and videos (and, in general, any content your audience finds useful) are also included in this category.Rituals is a good example of an eâcommerce implementing this strategy.This brand has a well-defined value proposition: they donât sell beauty; they sell wellbeing.In their blog, they share useful items for their potential clients, from healthy recipes to yoga routines, meditation posts and positive psychology.Their content revolves around what their customers are really looking for by purchasing their products: health, relaxation, and well-being.â 2. Email marketingEmail marketing creates a direct contact channel between you and your potential customers.Which makes it a powerful tool if you want to:Gain your customersâ trust.Reinforce your authority.Segment your audience according to their interests (as explained in this post) and make your conversion rate rise like crazy.Foster loyalty among your current customers.This guide has all there is to know about turning subscribers into customers following this strategy.Similarly, the UKâs Holland & Barrett, which specializes in health and wellbeing products, uses email marketing very effectively.What they do is send their subscribers valuable content related to their products as well as recommendations, offers and discounts.Interested in a vegetarian diet?Holland & Barrett sends you an email with related information and articles along with some of the top products purchased by their vegetarian customers.This valuable content + sales combo is really, really effective.â 3. SEO marketingAt this stage in the game, we know you donât need to be told about how important it is for your online store to be well positioned on Google.And if you want to rank high, you need a good SEO strategy.As mentioned above, creating useful content is just part of the process; for your website to be well positioned, you also need:A good user experience: intuitive navigation, fast loading speed on all devices, and a quick internal search engine (you already know the impact this last point can have on your sales).SEO writing: every page needs to be optimized so Google understands the keyword you want to use to position each page.Avoid cannibalization: that is, two pages trying to rank the same keyword â a common issue among online stores.We could go on and on, but if you want to explore the topic any further, we suggest you check out our SEO mega guide for online stores.Right, so what do you get out of all this?Imagine you own an online shop that sells camping equipment.The keyword âbuy tentâ has 1,700 monthly searches. In other words, 1,700 potential customers search for this keyword each and every month.And if we google it ourselves, this is what we find:In this case, Anaconda Stores is getting most of those potential customers by optimizing their category page for the search term âbuy tent online.âAnd all this with a single keyword, since each category and each product card in the shop is optimized for a different keyword. đâ 4. Online advertisingOnline advertising is another effective way to capture traffic both with Google Ads or Facebook Ads. These are not the only available options, but they are the most widely used.This strategy is very common among online stores that have created their website recently and are still not very well positioned on Google (it takes time, as you know) since itâs a good way to start getting clients immediately.Itâs also useful if youâd like to boost your sales promotions.An example of this strategy?Going back to the âbuy tentsâ search, the first results shown by Google are ads from companies competing to have their products shown at the top of the results list. â 5. Social Media MarketingSocial media marketing is a mighty tool to build your brand and connect with your audience.But you donât need to be on all of them: only on those your customers use.For example, if you sell highly visual products, Instagram will prove a wise choice. If youâre targeting young audiences, Snapchat could be the most appealing option.The key is to figure out how to keep your audience engaged and increase interaction.Take a look at what theyâve done at NescafĂŠ.Among their latest Instagram campaigns is the #DalgonaCoffeeChallenge, which encourages their followers to make their own coffee and share the photo.â 6. Marketing with influencersAs the name suggests, influencer marketing involves teaming up with influencers to gain visibility and create a stronger presence on the Internet.Influencers are relevant figures in different sectors with substantial authority in the eyes of their followers.OTBT is a good example.This online footwear store works alongside micro-influencers to promote their products â and they arenât just confined to social media.In addition, their website has a specific section called âInfluencer favoritesâ.â 7. Affiliate marketingAffiliates are people that promote your products to their own audiences, earning a commission in exchange for every sale they generate.In the case of your eâcommerce, you can put the affiliate marketing strategy into practice with other stores, businesses, or blogs that share a similar target audience.For example, if you sell sports supplements, you can contact different fitness blogs and propose an affiliation.What can you gain with that?The main point is to gain visibility (as the collaborating websites already have their own audience) without risking anything since you only pay your affiliates when they get a sale.An example would be the pet food and product retailer Zooplus.They offer a 5% commission for every product sold from an affiliateâs website.đ Are you going to implement these ideas for marketing strategies?Because thatâs what really matters.All these examples of marketing strategies will be of little use to you if you donât use them to help you develop your own strategy.So itâs now time to put all these ideas into practice and generate a never-ending flow of customers to your online store. đ FREE EBOOKS Increase your eCommerce sales by 20%The 10 largest eCommerce sites in the worldHow to start an online shop from scratch