What a meta title is and how to optimize it to get more traffic and sales


The “title” attribute is the first line of the title that we see in each of the results shown by Google. It’s the line that many people click on to go to a shop.

And you know what that means, right?

Each click on one of those titles is a potential sale.

All because of a single line.

But besides more sales, the title also attracts clicks (increasing your CTR), which improves your web positioning.

So get ready because in this post we’re going to explain:

  • What exactly a meta title is and the different types that exist.
  • How to optimize it to drive clicks and sales.
  • Where you can modify it on each of your ecommerce’s pages.

Let’s get started.

What’s a meta title is and why it’s so important for your online shop’s SEO

Let’s start at the beginning:

The title is a bit of HTML code whose goal is to provide key information about the website so that search engines can find it and, therefore, position it properly.

Just so you see it clearly, this is our homepage’s meta title:

Meta title doofinder

This meta tag (the other text below it is the meta description) is what’s shown on Google’s result pages (SERPS) when you type “Doofinder”.

And why is it so important?

The title is one of the factors that Google takes into account when ranking your page since it’s a determining factor when it comes to:

  • Google knowing which keyword you want to position.
  • Getting more clicks (known as CTR).

That’s why it’s important for your title to be attractive enough to capture users’ attention and to make them click on your link.

Seem too difficult?

Don’t worry! Here you have a step-by-step explanation.

Types of meta titles that you need to set for your ecommerce

If you think that there’s only one meta title per website, you’re not even close to the truth.

The title defines each page of your website, each product card, or each blog post.

As we saw in the previous example, each URL generated has a title.

That said, let’s see the different types of meta titles that you need to take into account to get more qualified traffic.

1. Your website’s meta title

If you use a not-so-attractive title, it’s more difficult to get users to go to your page – no matter how good it is.

In the same way, an attractive and well written meta title may get more clicks even if the website itself is in a worse position, especially when there are a lot of competitors.

Two tricks to make your titles work:

  • Shorten them: Google will only show 60 characters, so it’s better to define your website in a maximum of just 6 or 7 words.
  • Keywords: Your main keyword should appear as early on as possible to give it more importance.

A very clear example that perfectly uses these two premises:

Meta title contact lenses

Have a look – Lenstore sends your daily contacts to your house in 24 hours if you order them before 11:00 p.m. It’s a short title that is perfectly understood.

When reinforcing your service’s characteristics (fast shipping, for example), your meta title catches a user’s attention, which means more clicks – and that’s what really matters.

2. Meta title for products and categories

Now it’s time to take care of the product cards and categories of your online shop. 😉 Here you have some tips so that they work better on Google:

  • Write the keyword as soon as possible: As we saw before, we do this so that Google knows which keyword we’re trying to attack and position.
  • Look at your competitor’s titles: Differentiate yourself with your title by highlighting some service or characteristics (24h shipping, free shipping, etc.)
  • Use exclamation points or separators: These help to visually catch users’ attention.
  • Use emojis: Google can’t see them all, but you won’t have problems with these ✅??➡️⚡️.
  • Numbers stand out: The weirder they are, the better. If you have an 80% discount, that will work well in the title.

Have a look at this example of jackets from The North Face:

Meta title product the north face

The keyword is right at the beginning, there’s a “&” sign, and a separator bar that “breaks” the plain text. They also announce that they offer free shipping.

Note: You already know how to work on your product cards to increase your conversion rate (and if you don’t, this post explains it all in detail).

3. Meta title for your ecommerce blog posts

We already mentioned that having a blog is not compulsory, but it can be quite useful since:

  • It generates trust among your followers: Humanize your online business and you’ll sell more.
  • It teaches your clients: It tells them how to get the most of your products, which will help you foster their loyalty.
  • It increases your organic reach: Sending qualified traffic to your site thanks to better positioning on Google.

If you have a blog for your business, you’re surely getting visits from it – but are you optimizing the titles?

The main rule is the same as for your website and the product cards:

Add the keyword as soon as possible and try to write an attractive title so that users feel compelled to click on your link.

If they don’t click, they won’t read the post and all your efforts will have been in vain.

⭐️ Idea: Review the posts that you have positioned. If you have any in the 4th or 5th position, modifying the title you may help its SEO and raise it into a better position.

How to change the meta title on your ecommerce pages

Once you have written all the necessary meta titles, you have to add them to your online shop.

The fastest way is to directly edit your pages’ HTML, but we don’t recommend that if you lack the technical know-how.

All the major platforms offer an option to easily modify your title tags, but exactly how you do it will depend on which one you use for your ecommerce.

We’ll go over each of them:

1. Meta title in WordPress

With the Yoast SEO plugin, you can click on “Edit snippet” and write in the option “SEO title”.

This option is available for all your pages, blog posts, and product cards in WooCommerce.

2. Meta title in PrestaShop

You don’t need to know any HTML to change titles in PrestaShop.

  • To modify page titles: If you’re using the version 1.6, you just need to click on Admin Panel > Preferences > SEO & URLs and click on “Edit”.  You need to add the title under “Page title”. In version 1.7, this option is found under Configure > Shop Parameters > Traffic & SEO.
  • To modify the title of categories and product cards: By default, PrestaShop uses the name that you have for the product, but you can change it by clicking on Catalog > Categories or Catalog > Products.

Bear in mind that this change doesn’t take place immediately – it can take up to several days before you see the changes reflected on Google.

3. Meta title in Magento

Magento also eases the process of changing tiles from the main admin panel:

  • To modify the title of the page: System > Configuration, choose the screen “Design” and then “HTML Head”. Don’t forget to save the changes.
  • To modify the title of categories and product cards: Select the option “Manage Categories” or “Manage Products” from the “Catalog” menu.

This is a simple way to modify title tags without knowing anything about HTML.

4. Meta title in Shopify

Shopify doesn’t require you to touch the HTML code either because there’s an easy path to follow from the admin panel.

  • To modify your page titles: From your admin panel in Shopify, go to Online Store > Preferences. Remember to save the changes once you have updated the title.
  • To change the title of categories and products cards: Your category titles can be edited under the option Products > Collections > Title. For products, go to the section “Search engine listing preview” and click “Edit website SEO”.

With this option, Shopify also allows users to easily modify meta titles.

Now that you know what meta titles are, start driving more organic traffic to your shop

By highlighting the titles of your posts and your product cards, you’re taking giant steps toward getting more organic traffic for your online shop.

And, as you know: the more visits, the more chances of selling.

Use these easy tips and you’ll see just how easy the clicks come rolling in! 😉