My shop’s not selling anything…What can I do to sell online?

No, selling online is not easy. Actually, it is much more difficult than people normally imagine.

A lot of people jumped right into creating online shops since, technically, it is easy and requires minimal investment. Unfortunately, having a cute design and a shop doesn’t mean you are going to have sales.

Want to know what you are doing wrong so you can get things back on track?

Today we are not only going to explain what the biggest mistakes are when it comes to selling online, but we are also going to give you solutions.

Let’s do it!

1. Is anyone interested in what you sell?

The most typical mistake when selling online is not checking beforehand if there is any market demand for the product you offer.

The result?

You have a very pretty e-commerce full of products that don’t interest anyone.

How to solve this?

To get out of this mess, you need to figure what people are buying in the sector. In order to do so, follow these steps:

  1. Make a list of keywords related to buying your products: these kinds of keywords are the ones that people who want to buy would use. For example “buying Nike sports shoes”.
  2. Verify the search volume that each keyword has: to do so, use the Adwords keyword planner.

Now that you know what really sells, create an attractive offer for these products and show them on your shop’s Home page. Sales will come before you even notice them.

 

2. Lack of visibility

Contrary to what many people think, the most difficult part of selling with an online shop is not the technical part… the most difficult thing is attracting customers.

And don’t forget, your first goal when launching an e-commerce is to gain visibility.

How to attract traffic to your shop?

Any visibility strategy for an online business is based on these 4 points:

  1. Content strategy: define who your buyer persona is, create an editorial calendar and promote your posts to get qualified traffic.
  2. SEO: if positioning is not your best asset, here’s a guide for you so that you can start defining your strategy. Do you have the basic knowledge? Then, read this post about product files.
  3. Social networks: yes, they do make you waste a lot of time, but once you start they are the easiest way to start selling online and get new visitors. Use Buffer or Hootsuite to automate them.
  4. PPC advertising: create a campaign in Adwords and Facebook Ads to reach your target audience more effectively.

If you’re still not putting any one of these 4 strategies into play, we have just one thing to tell you: “it’s about time”.

3. You don’t close the deal

Everyday, you check Google Analytics and you see that there are people who visit your site, but no one buys.

If you have already checked points one and two, your problem when selling is that your online shop is not optimized for conversion. The most habitual causes for this problem are normally these 2:

1. People can’t find what they are looking for

Have you ever visited a shop and felt that it was a mess? Sure you have.

This is because the web architecture is too complex or because its design or usability make it difficult to navigate.

As you can imagine, this is more difficult to change since it implies deeper changes in your website.

Solution?

Add a search engine such as Doofinder so that users can find what they are looking for as quickly as possible.

2. Wrong product files

A very typical mistake when selling online (and inexplicable) is creating very poor product files.

Revise your files and verify the following points:

  • Have you explained the product’s advantages or just its characteristics?
  • Have you included all the useful information a buyer may need?
  • If it’s a complex product, have you thought about including a video?
  • Are your product’s pictures of good quality?

Your product files not only have to resolve any doubt the buyer might have, but also, they have to give them the last push they need to buy it.

Get on it and start selling online right now

After reading this post, you not only have the keys to figure out what’s wrong with your e-commerce, but also the solutions to solve those very problems.

If you are not selling… it’s just because you don’t want to!