What A/B testing is and how it can help you improve your e-commerce conversion rate

The eternal question. Should I choose a brighter color for the “Buy” button? Should I change “Buy” to “Add to cart”? These little things always drive you crazy and you’re never quite sure what to go for. Despite being “little things”, you know these matters have a huge impact on your conversion rate. What to do? A/B testing. What these tests do is divert your website’s traffic into two different versions so you can test both and see which one works better in order to make decisions based on real trials. This post will tell you: What exactly A/B testing is. What you must consider before doing it. Available tools for your use. No more going crazy over the “little things”. ;)

What web usability is and 6 keys to improve it in your ecommerce to increase sales

A customer that can’t find the product they want is a sale that never materializes. It’s that simple. That’s why it’s so important to work on your business’ web usability. This concept has to do with making your online shop easier and more convenient to navigate in order to enhance user experience. In today’s post, we’ll share with you: What exactly web usability is. 6 mechanisms to increase sales. Ready? Let’s go.