1. Detect the searches which did not return any results.
There is nothing more frustrating for a client than a search without results. Doofinder already offered the possibility to detect the searches which did not return satisfying results. Now, you can identify which searches didn’t return any results.
You only have to access the doofinder admin panel, click on your Search Engine and select Statistics. Here you will find the searches with No Results under the Top Opportunities.
2. What to do with the searches that didn’t return any results?
Now that you know them, what do you do with these searches that didn’t return any results? There are various options:
A. Create synonyms: if you realise that your potential clients are looking for a product you sell in your e-commerce but are using another name than the one you use in your catalogue, our advice is to create a synonym. How? It’s very easy, and you’ll manage to do it without difficulty thanks to our post about the creation of synonyms. If you do so, the word used by your client will return the same results as the search with the word used in your catalogue.
Example: Imagine that you have an e-commerce specialised in domestic electrical goods and that you realise there is no result returned when your users search for the product “fridge”, because in your catalogue, this product is called “refrigerator”. It’s time to create a synonym between “fridge” and “refrigerator”. So when they search for a “fridge”, your clients will see the same results than for when they search “refrigerator”.
B. Create a custom result: create a custom result may be an interesting option when your clients look for a specific brand that you don’t sell in your online store (for whatever reason). A custom result allows you to show the client a selection of products that you choose, instead of showing no results. But be careful, it’s a solution to use with precaution: it is not about showing any old product, otherwise the search will lose its relevance. A good practise is to combine a custom result with a banner. For instance, you can put a banner saying “We don’t sell the brand you are looking for, but we recommend you the following selection of products”.
C. Consider adding new products: if you discover that your clients are regularly searching for a product that you don’t sell, maybe it’s time to think about adding it to your catalogue.
So now, you can identify the searches that didn’t return any results and you know the strategies to use in order to prevent this inconvenience! Don’t forget that you can get in touch with us anytime if you have questions or need technical help: email@example.com.