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SEO-friendly pagination strategies for e-commerce

SEO-friendly pagination strategies for e-commerce

We’re confident that you already know about importance of avoiding duplicate content in your e‑commerce.
You know, preventing two identical product cards from being published at the same time in two different places – or two categories competing for the same keyword (known as “cannibalization”).
But did you know that duplicate content could also appear as a result of organizing your products in a single category?

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