Last Thursday we had a great opportunity to listen to Luke Carthy, UK eCommerce Consultant. In this post, we are going to explain to you what we’ve learnt from his presentation just in case you missed it.

I bet you have several products that are quite similar in your online store’s catalog that only differ in color, size, or dimensions. And since creating a unique product card for each of them would be rather cumbersome (since even the price can vary across the different models), you end up creating different product cards but giving them all the same description. Much simpler, right? What you may not be aware of, however, is the negative impact doing that can have on your e-commerce SEO.