What does a person do when they want to buy a product? They search for it on Google. And when they do that, the search engine shows them 10 results. That’s to say, 10 shops that want the same thing as you – clients to click on their search result so that they have a better chance of making a sale. So how can you make them choose you and not them? By optimizing the two most powerful lines to get visitors and potential clients: the meta description. What is this description? Why is it so important? How can you optimize it to get more clicks? Don’t worry! We’re going to explain that and much more in this post. From now on, you’ll know all the secrets to writing meta descriptions. And do you know what’s even better? It will also improve your shop’s SEO positioning. ;) Let’s get started.
The “title” attribute is the first line of the title that we see in each of the results shown by Google. It’s the line that many people click on to go to a shop. And you know what that means, right? Each click on one of those titles is a potential sale. All because of a single line. But besides more sales, the title also attracts clicks (increasing your CTR), which improves your web positioning. So get ready because in this post we’re going to explain: What exactly a meta title is and the different types that exist. How to optimize it to drive clicks and sales. Where you can modify it on each of your ecommerce’s pages. Let’s get started.