12 SEO tools for eCommerce

Free traffic: get visitors without paying for it. 

This is the single greatest advantage of SEO positioning compared to other strategies such as ads (paid traffic), and the reason why it’s one of the most cost-efficient methods for traffic acquisition out there. 

But in order for your SEO strategy to work and for your eCommerce to position in Google, you’ll need some tools. 

Tools like the ones we review in this article. 

Are you ready to get to know your new SEO-friends? 😉 

👉 The 12 best SEO tools for your eCommerce store

A positioning strategy has different stages. Depending on the stage you’re in, you’ll need one or another SEO tool. 

That’s why we’ve divided this list in 4 main categories: 

1. Keyword search engines.
2. SEO-related plug-ins.
3. User experience analysis tools. 
4. Analytics tools. 

Let’s go over the first group.

✅ Keyword search engines

Keywords (terms introduced by users in Google to run a search) are the building blocks of SEO. 

To design a solid positioning strategy that attracts many visitors and customers, the first step is to choose the right keywords. 

That is, you’ll need to know: 

• Which terms get more monthly searches. 
• Which terms might get you qualified traffic (visitors interested in your products).

For this purpose, there are keyword research tools.

These are some of the most interesting ones. 

➡️ 1. Keyword Planner 

The Keyword Planner is one of Google Ads features. 

It’s very simple: you introduce one or many terms related to your business and this tool provides you with related keyword options. 

For example, if you sell online shoes, you only need to type ‘high heels’ on the search bar and the tool will return these results: 

The only problem is —in case you don’t have an active ads campaign— the planner won’t return the exact searches but will give you a very broad range (as in the image above). 

But if you’re running ads on: 

• The Search Network.
• The Display Network. 
• Google Shopping.
• YouTube. 

You won’t have this problem. 

➡️ 2. KWFinder (Mangools)

Mangools is a tool package specialized on keywords. 

It includes:

• KWFinder: for keyword research. You type in a search term and the tool tells you how many monthly searches it gets. Besides, it also suggests related keywords, long tails, and question-based keywords (which are very interesting for SEO in voice searches). 
• SERPWatcher: it indicates your web’s search results ranking. Minimum, it should rank amongst the first 10 positions (Google’s first page of results), but ideally it should be amongst the top 3: the most clickable options. 
• SERPChecker: this tool runs an SEO analysis of Google’s first rankings. You can find opportunities to outrun your competitors. 
• SiteProfiler: to conduct SEO audits on a domain. 

Mangools is a paid tool package, and there are hardly any other tools for keywords that can compete with it. 

➡️ 3. Google Trends

This tool is a little special. 

Google Trends shows you how searches of a given keyword evolve over time, whether they increase or decrease.

How can you use this? 

Well, imagine you own a trendy eCommerce store and have decided to include a new brand in your catalog, but you haven’t made up your mind yet between two options. 

When you look them up on Google Trends, you notice that searches for Brand “A” have decreased in the last five years, while searches for Brand “B” keep on growing. 

Without a doubt, choosing the second one will bring better results in the mid and long terms. 

This is just an example, but in this post you can find a good tutorial about this tool and how to make the most of it. 

✅ SEO Plug-ins

By SEO plug-ins we mean those plug-ins that allow you to optimize discrete aspects of a website that affect its positioning on Google. 

Let’s see the available options:

➡️ 4. Yoast SEO

This plug-in allows you to:

• Optimize meta titles and meta descriptions (that is the text users see when a page from your website shows up in Google’s results) to increase CTR. You can set it up manually or use a predefined formula. For example, having the title of the product card plus your store’s name as the meta-title.
• Create 301 redirects to solve broken links (a very common problem for eCommerce stores which affects SEO too). 
• Produce a sitemap of the website, which helps algorithms understand how it’s built and improve its positioning. 
• Create breadcrumbs to optimize navigability. 

Mind this: Yoast SEO is only available for WooCommerce and Shopify.

➡️ 5. SEO Expert for PrestaShop

With this Prestashop module you can automatically generate this content:

• Meta titles.
• Meta descriptions.
• Friendly URLs.

This saves up a lot of time and allows you to have an SEO-optimized eCommerce store with just a few clicks. 

➡️ 6. SEO Meta Templates for Magento 2

As its name suggests, this extension allows you to generate templates to automatically fill in your categories and product cards’ meta titles and descriptions. 

In addition, you can set up different templates for categories or specific products. 

✅ User experience

User experience is a positive or negative perception a user might have after browsing your web. It is one of the most important SEO factors. 

There are many aspects that affect web experience, but amongst them, these stand out: 

• Having a fast-loading website. 
• Allowing the user to move around intuitively. 

Here’s a couple of useful tools to do this. 

➡️ 7. PageSpeed Insights

Google’s free speed test. 

PageSpeed Insights analyzes your website both in its mobile and laptop versions, and it:

• Indicates how long it takes to load (over 3 seconds it’s considered to be slow).
• Provides advice on how to reduce the load time (overly large images, CSS and JavaScript files you can compress, etc.). 

Besides, it provides you with information about Core Web Vitals. 

➡️ 8. DotCom Tools

If you own an eCommerce store selling worldwide, this tool is for you. 

The thing is the distance between the actual server where your web is stored and a customer affects the load speed too. 

For example, if your server is in the United States and you have a Canadian visitor, the website will load much faster than if your visitor is in Argentina.

DotCom Tools is the right tool for this; it analyzes your web’s load speed in different countries simultaneously. 

Note: hosting has a huge impact on the load speed and SEO. Learn here what the best hostings are for your eCommerce. 

➡️ 9. Doofinder

Surprised? 

Truth be told, internal search engines are a basic tool to optimize an eCommerce store’s navigability because they help users to instantly locate the product they’re interested in. 

That’s why we’ve included it on this list. 

There’s only one problem… 

A large number of internal search engines do not satisfy user expectations. Not only do these search engines not improve user experience, but they may even make it worse. 

This is why it’s not enough to use your eCommerce store’s template default search engine; you need a smart one.

One that:

• Includes an autocomplete feature.
• Understands synonyms (and typos!)
• Includes search filters.
• Can handle no-results searches. 
• Etc.

The best part is these features not only support SEO but conversion too. 

For you to get an idea, eCommerce stores using Doofinder have increased their sales between 10% and 20%. 

If you want to see for yourself, you can click here and try Doofinder for free for 30 days in your store. 

✅ Analytics

Your website is now optimized and ready to attract visitors. So now what?

You need to get some data to know:

• Whether your strategy is rewarding. 
• How to optimize it to improve your store’s positioning and keep getting more visitors and sales. 

Let’s get to it. 

➡️ 10. Google Analytics

A basic tool —yet a must-have. 

Google Analytics gives you global information about different aspects that affect SEO, such as:

• The amount of visitors you have.
• Where they come from (organic searches, ads, social media…).
• How long they browse your web for. 
• What sites they visit and in what order.

If you’re not familiar with them, we suggest you take a look at this post in which we explain how to use Google Analytics 4 —the most updated version of this tool. 

However, don’t forget to team it up with the next one on this list… 

➡️ 11. Google Search Console

There are places Analytics can’t reach. 

And in order to fill in those gaps, there’s Google Search Console: Google Webmasters’ tool that provides information such as:

• Keywords your web is targeting
• Your web’s ranking in search results
• CTR
• Any problems with your web’s responsive version. 

Besides, via Search Console you can also send Google the sitemap you’ve generated with your SEO plug-in. 

Here’s a tutorial of this tool for you. 

➡️ 12. Semrush

One of the most powerful digital marketing platforms out there. 

Semrush practically gathers all the information you need on a web’s SEO strategy:

• Traffic evolution.
• Positioned keywords.
• Ranking of positions. 
• On-page SEO analysis.
• Backlinks analytics. 

You can also use it to do keyword research and study your competitors… 

👉 Choose your favorite tools and take your online store to the top of Google

To conclude, here are some posts that might come in handy to learn more about SEO. 

• [SEO mega guide for eCommerce] Learn how to boost your online shop positioning with this tutorial
• How SEO Audit Can Grow the Ranking of eCommerce Websites in 2021
• How to write your online shop categories and multiply your SEO traffic
• [SEO writing tutorial] Get more visits by writing posts optimized for Google
• Local SEO: What it is and 7 keys to implement it in your eCommerce
• Guide SEO for Ecommerce

Let’s get on with it! 😉