How to optimize the internal search engine of your Shopify theme (and why you might lose many sales if you don’t)

According to a study conducted by Baymard Institute, over 60% of eCommerce internal search engines offer low-quality search results.
Specifically, when using a basic search engine (such as any theme’s default one), about 15% of searches end up in a frustrating “No results found”.
In this post, you’ll learn many tips to tune up your eCommerce search results on Shopify and make the best of your internal search engine.