So your eCommerce has been steadily growing and you’ve realized it’s time for an upgrade. You’re now considering migrating from Shopify to Shopify Plus.

Shopify Plus is the most powerful plan this well-known eCommerce platform offers today — but it’s also the one that requires the biggest investment.

So the question must be asked:

Is Shopify Plus really worth it, or is the standard Shopify plan enough for your business?

To help you make the right decision, we’ve created this updated 2025 guide breaking down the main differences, new capabilities, and the latest advantages Shopify Plus offers. By the end, you’ll know exactly which plan is right for your situation.

Are you ready? Shopify vs. Shopify Plus.
Place your bets. 😉

Shopify vs. Shopify Plus: What plans exist today and what makes Shopify Plus different?

If you’re reading this, you’re most likely familiar with Shopify plans. But in case it’s not entirely clear for you yet, here’s some useful context before we get started.

Current Shopify Plans (2025)

Currently, there are four existing paid Shopify plans.

  • Basic: Ideal for new eCommerce brands that want foundational features with low operating costs.
  • Grow: Recommended for most small and midsize online stores seeking strong reporting, inventory management, and shipping integrations.
  • Advanced: Best for fast-growing stores that need advanced reporting, lower transaction fees, and more complex operations.

And finally… Shopify Plus.

What is Shopify Plus (2025)?

Shopify Plus is Shopify’s enterprise-level platform, designed for high-volume brands, global eCommerce operations, and businesses needing advanced automation and custom development. As Shopify describes it:

“Solutions built for enterprise retailers and high-growth brands.”

In other words, Shopify Plus is ideal for large, scaling eCommerce businesses — not small stores that are still figuring things out.

If your store is already generating significant revenue and you’re outgrowing Shopify’s standard features, then Shopify Plus becomes an extremely strong option. Let’s see what it brings to the table.

shopify plus vs shopify

6 Key Differences Between Shopify and Shopify Plus (2025)

“If Shopify is already pretty complete… What extra benefits do I get with Shopify Plus?”

Let’s explore this in depth.

1. Unlimited staff accounts and advanced permissions

As your store grows, so does your team. Shopify’s plans cap the number of staff accounts:

  • Basic Shopify: 2 users
  • Grow Shopify: 5 users
  • Advanced Shopify: 15 users
  • Shopify Plus: unlimited staff accounts

With Shopify Plus, you also get advanced permission controls so every team member can access only what they need.

No bottlenecks. No shared logins. No security issues.
A huge advantage for scaling operations.

2. Priority, expert-level support (Plus Merchant Success Program)

Shopify Plus doesn’t just give you a platform — it gives you a dedicated success team.

Here’s what you get:

  • A Merchant Success Manager assigned to your brand
  • Personalized support for integrations, migrations, and strategy
  • Priority 24/7 support
  • Access to exclusive resources and the Shopify Plus Academy
  • Best-practice guidance on CRO, checkout performance, apps, and global expansion

Shopify sums it up well:
“More than a platform. A partner.”

For teams scaling rapidly, this expert-level support is often one of the biggest reasons to upgrade.

3. Advanced automation tools to save time and money

Shopify Plus includes powerful built-in automation features not available on lower-tier plans:

Launchpad: Schedule sales, product releases, inventory changes, and promotional events (perfect for Black Friday or product drops).

Shopify Flow: Automate repetitive tasks like:

  • inventory alerts
  • tagging VIP customers
  • fraud risk reviews
  • purchase order triggers
  • loyalty workflows

With this video you’ll fully understand what Launchpad consists in.

4. Deep customization and a superior checkout experience

This is one of the biggest differences. With Shopify Plus, you unlock:

Checkout Extensibility

A modern, powerful system that allows you to:

  • customize checkout branding
  • add custom logic (e.g., volume discounts)
  • optimize payment methods
  • integrate loyalty programs
  • adjust checkout layouts
  • add upsells

Standard Shopify plans cannot modify the checkout beyond basic settings.

Enhanced storefront customization

  • More control over themes
  • Ability to use advanced scripts
  • Access to Shopify’s latest features sooner
  • 3D media, AR content, and richer product pages

A better checkout = higher conversions.
And in 2025, checkout optimization is one of the biggest revenue levers.

5. Additional stores for international expansion

International expansion is easier with Shopify Plus.

You get:

  • Up to 9 expansion stores included
  • Up to 20 languages natively
  • Local currencies, regional pricing, and localized catalog control
  • Support for region-specific design and campaigns

This means you can run separate versions of your store for the US, UK, Germany, France, etc., each with its own content and offers.

If you’re aiming for global scale, this is a massive advantage.

6. Omnichannel eCommerce: easier than ever

You most likely sell on other channels such as social media, marketplaces such as Amazon or even physical stores. At first, selling on different channels might seem like a good idea (more places to sell means more sales). However, be careful with this because if you don’t follow a consistent omnichannel strategy, you can end up affecting customer experience.

Well, Shopify Plus helps you optimize your omnichannel strategy.

How? With tools that allow you to manage all channels from the same place. This way, you’ll be able to offer the same shopping experience to all your customers, no matter what channel they’re on.

Besides, if you have a physical store, it will also help you unify the online and offline shopping experience. For example, you’ll be able to implement click-and-collect for customers who buy online and pick up the product later or return it in the physical store.

Note: you can learn more about this feature in Shopify’s omnichannel eCommerce section.

So, are you sticking to Shopify or are you migrating to Shopify Plus?

Last, here’s a brief comparison summarizing the most important points:

  • Similarities: Shopify Plus includes all of Shopify’s features and it uses the same platform.
  • Essential differences: Shopify Plus provides so many more customization options, greater support, and it offers advanced features such as automation.

Now you know what you can expect from Shopify Plus. The next question is: is it convenient for you to go with this upgrade?

The answer, as usual, is “it depends”.

Do you have a high-converting eCommerce and do you think Shopify Plus’ features will make a considerable difference?

Then, maybe you could consider migrating to Shopify Plus.

In any case, no matter what you choose, you’ll always have Doofinder to help you sell more —and yes, it is supported by Shopify’s platform in any of its plans.

You’re up now: which plan are you going with?