Capturing your customers’ attention seems to get harder and harder. Email marketing is still a very effective tool, but users know most of the tricks so you have to put more effort into the subject line to get them to open your emails. And when it comes to social media, it’s the algorithm that’s the real enemy (or the Cost per Click, if you’re advertising). For these reasons, more and more online stores are choosing instant messaging apps as alternative options. In this post, we’re going to focus on Telegram – one of the most popular ones – and we’re going to tell you: How it works Its advantages for e-commerce Some tips to make the most of it within your marketing strategy Ready? Here we go.
Tell us something: Which sales channels have you included in your social media marketing plan? I bet you settled for the typical ones: Facebook Instagram Twitter And even YouTube, perhaps Right, the same as most online businesses. But have you considered including Snapchat too? “Snapchat? That hasn’t disappeared already?” Well, not really. It’s actually quite the opposite: according to a study by Hootsuite and We Are Social published in July 2019, it has 6 million users in Spain, and is still growing. And the best part is that the site has been implementing very interesting options for ecommerce over the last few years (though most companies still don’t know). Thanks to this post, you’ll be ahead of the curve since we’re going to tell you all about Snapchat and how to make the most of it to get the edge on your competitors and boost sales. So let’s give that little yellow ghost a shake. ;)