The day has come to post something on your social media. You’ve been putting it off for a while now, so you take a seat in front of the screen and wait for inspiration to come your way... and you wait… and wait… Alas, inspiration fails to come knocking and you end up posting a picture of a bestseller with a catchphrase, a few hashtags, and voila – published. So what’s the big deal?
Capturing your customers’ attention seems to get harder and harder. Email marketing is still a very effective tool, but users know most of the tricks so you have to put more effort into the subject line to get them to open your emails. And when it comes to social media, it’s the algorithm that’s the real enemy (or the Cost per Click, if you’re advertising). For these reasons, more and more online stores are choosing instant messaging apps as alternative options. In this post, we’re going to focus on Telegram – one of the most popular ones – and we’re going to tell you: How it works Its advantages for e-commerce Some tips to make the most of it within your marketing strategy Ready? Here we go.