[Special Edition – Strategies for eCommerce 2023] Find out the 18 most powerful techniques to sell more

Abigail Bosze

Content Writer

We’ve got a special one for you today!!

This post contains a list of the 18 best strategies to sell more with your ecommerce.

We don’t need to say anything else, do we?

Let’s get into it.

Table of Contents

[18 strategies for eCommerce] Boost your sales applying these ideas
Put this eCommerce strategy into practice immediately

[18 strategies for eCommerce] Boost your sales applying these ideas

We’ve divided the strategies into 5 big blocks:

Before you open your shop
Gaining more visibility
A special section on visibility through SEO
Selling more with your eCommerce
KPIs

That means you can go to the one you’re most interested in at any moment.

✅ Step 0: Do you already have an online shop?

If you already have one, you can skip this step.

If you’re thinking about launching a shop, pay close attention because a strong foundation is key to success.

Let’s take a look step by step.

1. Let’s define a few ideas

First and foremost, we should clarify two concepts:

And now that you already know the different business models, let’s jump to another important concept.

Trick: If you want to minimize risk, try selling your products on a marketplace first in order to validate them before creating your own e-shop. And if you’re thinking about using Amazon as your platform, you need to read this post.

2. What are you going to sell?

To help with that, we recommend reading:

Bear in mind that specialization is key. A price war with giants like Amazon is simply not an option. Offer what they can’t: an incredible user experience and hyper-personalized customer service.

3. Who are you going to sell to?

Related with the previous idea – it’s essential to choose who your ideal client is so that you can specialize yourself and understand what they need.

Click here to read our post about how to define a buyer persona.

4. Establish a roadmap

When you start your new business, there are a thousand things to think about. That’s why you need to have a document containing all that information to give you a global perspective of your project.

That’s to say, you need to create a business plan.

Your business plan is where you’ll define (among other aspects):

Your financial plan
Legal issues to take into account
Your brand image
Your marketing plan
A study of the competition

Be mindful and don’t rush it because this is a very important step. Establishling a solid foundation for your eCommerce will save you from lots of problems down the road. 😉

5. Launch your online shop

Sit down for this one because it’s time to make some big decisions:

Starting to freak out?

Don’t worry because one of our best posts is this one:

>> Mega Guide to create an online shop from scratch.

That post has everything you need to know and it’s explained step by step.

Are you going to use WordPress? Say no more! In this post we explain how to set it up without problems.

6. Extra Tip: Don’t disregard your “About” page

When you launch your shop, be thoughtful about what you write in your “About Us” text.

People like knowing whom they are buying from. On top of that, if your values match theirs, you can start fostering their loyalty even before they buy.

That’s why the “About Us” page is essential –it generates trust among your buyers and, therefore, more sales.

Here you have a tutorial about how to create your “About Us” page.

✅ Step 1. Getting clients with content marketing for ecommerce

The truth is that traffic won’t go to your ecommerce ‘just because’. You need to gain visibility, and we’ll show you how to do it.

It’s all about getting your site out there for it to reach more potential buyers.

7. Start a blog

One of the best ways to fill your website up with potential client is to create a blog. Publishing articles covering topics your buyer persona is interested in will lead them to your website and, perhaps, to an eventual purchase.

In order to create a blog (and make it work), you need to master content marketing.

But keep in mind that there are many types of content:

Create videos and upload them to your YouTube channel.
Start a Podcast channel.

Don’t try to be everywhere at the beginning – try starting with just one channel and you can add more as things pick up.

8. Get the most out of social media

How can you get your content to potential clients? By promoting it on social networks.

Here you have information about Facebook and Instagram as well as a more generic post about working with social media in general.

And jump on the bandwagon because right now Instagram Stories are all the rage. You have to try them!

9. Invest in online advertising

We’ve spoken to you about how to create and promote your content to attract visitors, but the reality is that there is a much more direct way of attracting potential customers to your shop: online advertising.

If you’re going to dive into this world, we recommend measuring each step along the way to make sure your ROI (return on investment) is positive.

Here you have 2 tutorials about the most important ad platforms at the moment:

Important note: What’s more, with remarketing and retargeting for eCommerce, you can“follow” your indecisive customers to persuade them to make a purchase from your shop.

And now a special bonus to end this section. 😉

10. Capture subscribers with a special gift

It’s normal for someone visiting your eCommerce shop for the first time to leave without making a purchase.

They don’t know you, so why would they trust you? Why would they buy from you?

To avoid losing this potential customer and to try to sell to them in the future, you need to at least get their email address (which is often referred to capturing a lead).

And the ideal way to do that is with a lead magnet. You offer them a gift in exchange for their contact details.

This post has a detailed explanation of what a lead magnet is as well as some (unique) ideas to create the best one for your shop.

✅ Step 2. Let’s talk about SEO strategy

We’ve already explained different strategies to help you gain more visibility for your eCommerce, but the truth is that we haven’t mentioned one of the most important ones out there: web positioning.

There’s a reason for that – we thought it deserved a section of its own within this guide.

11. Start at the very beginning: define your keywords

Keywords are a determining factor of any positioning strategy.

You need to determine which are the most powerful in your sector and then decide which section of your website you’re going to attack with them.

But we won’t get into that here. Instead, read this post about what keywords are so you can start working in the SEO world.

12. Your step-by-step SEO strategy

Web positioning is a rather complex strategy when you’re first starting out, but you can’t afford to just skip it.

That’s why we created the SEO Mega Guide for online shops.

Save that page to your bookmarks (because you’ll need to check it more than once) and read it carefully. And don’t get frustrated if you don’t understand everything at first.

Important extra content: A step-by-step tutorial about writing for SEO.

✅ Step 3. Sell, sell, sell, and sell some more

Indeed, we’re reaching the section you’ve been waiting for: a list of strategies for eCommerce to increase your sales.

13. Average checkout price and cross-selling

Sometimes it’s not about getting new clients, but rather getting existing customers to buy more.

To do that, you’ll need to read our

Take them seriously because you can earn lots of money with them. 😉

14. Loyalty programs

A loyal client is much more profitable than a new one because:

It’s cheaper to foster one customer’s loyalty than to get a new one.
A loyal existing customer buys more than a new customer.
Fostering a client’s loyalty could increase your profits 25-85%.

That’s why creating loyalty programs for your eCommerce is such a great idea to increase profits from those who already buy from your shop.

15. Recover abandoned shopping carts

You surely suffer when you see all those people who abandon their shopping carts.

Why? What went wrong when they were about to buy?

This post explains everything you need to know about recovering abandoned carts.

16. Use the power of copywriting for your product cards

Copy…what? OK, you need to start reading this post, and after you learn about what it is, get ready to start using all those techniques on your product cards.

The effort is worth it, guaranteed!!

17. Extra point regarding sales promotions

We’ll finish up this section with a special post on sales promotions.

We can assure that you’ll notice its effects when it comes time to review your monthly income. 😉

✅ Step 4. Measure everything you do

In order to improve your eCommerce results, there’s nothing better than measuring them.

Measuring allows you to optimize your shop and earn higher profits.

Click here to start with our special post on web analytics.

And now that you have more perspective, have a look at these posts that go over the most important metrics:

And, since we can’t talk about web analytics without mentioning Google Analytics, here you have our mega tutorial about that tool as well.

Put this eCommerce strategy into practice immediately

Feeling overwhelmed?

Don’t worry – we’ve mentioned a ton of strategies and we gave you an insane amount of information. So, the best thing you can do is save this post to your favorites.

Revise your eCommerce and your goals at the moment and, once you have those clear, read this post again to decide which strategy you want to use.

And share it on your social networks! 😉