All articleseCommerce Marketing [Special Edition â Strategies for eCommerce 2023] Find out the 18 most powerful techniques to sell more Abigail BoszeContent Writer Weâve got a special one for you today!!This post contains a list of the 18 best strategies to sell more with your ecommerce.We donât need to say anything else, do we?Letâs get into it.Table of Contents[18 strategies for eCommerce] Boost your sales applying these ideasâ Step 0: Do you already have an online shop?â Step 1. Getting clients with content marketing for ecommerce7. Start a blogâ Step 2. Letâs talk about SEO strategyâ Step 3. Sell, sell, sell, and sell some moreâ Step 4. Measure everything you doPut this eCommerce strategy into practice immediately[18 strategies for eCommerce] Boost your sales applying these ideasWeâve divided the strategies into 5 big blocks:Before you open your shopGaining more visibilityA special section on visibility through SEOSelling more with your eCommerceKPIsThat means you can go to the one youâre most interested in at any moment.â Step 0: Do you already have an online shop?If you already have one, you can skip this step.If youâre thinking about launching a shop, pay close attention because a strong foundation is key to success.Letâs take a look step by step.1. Letâs define a few ideasFirst and foremost, we should clarify two concepts:What exactly is eCommerce?Types of eCommerce and which is best for your business ideaAnd now that you already know the different business models, letâs jump to another important concept.Trick: If you want to minimize risk, try selling your products on a marketplace first in order to validate them before creating your own e-shop. And if youâre thinking about using Amazon as your platform, you need to read this post.2. What are you going to sell?To help with that, we recommend reading:How to Find a Profitable Product to Sell What are the 6 best-selling products on the Internet? Can you enter those markets?Bear in mind that specialization is key. A price war with giants like Amazon is simply not an option. Offer what they canât: an incredible user experience and hyper-personalized customer service.3. Who are you going to sell to?Related with the previous idea â itâs essential to choose who your ideal client is so that you can specialize yourself and understand what they need.Click here to read our post about how to define a buyer persona.4. Establish a roadmapWhen you start your new business, there are a thousand things to think about. Thatâs why you need to have a document containing all that information to give you a global perspective of your project.Thatâs to say, you need to create a business plan.Your business plan is where youâll define (among other aspects):Your financial planLegal issues to take into accountYour brand imageYour marketing planA study of the competitionBe mindful and donât rush it because this is a very important step. Establishling a solid foundation for your eCommerce will save you from lots of problems down the road. đ5. Launch your online shopSit down for this one because itâs time to make some big decisions:The name of your shopWhich CMS youâre usingThe hosting you needPayment platformsAnd more!Starting to freak out?Donât worry because one of our best posts is this one:>> Mega Guide to create an online shop from scratch.That post has everything you need to know and itâs explained step by step.Are you going to use WordPress? Say no more! In this post we explain how to set it up without problems.6. Extra Tip: Donât disregard your âAboutâ pageWhen you launch your shop, be thoughtful about what you write in your âAbout Usâ text.People like knowing whom they are buying from. On top of that, if your values match theirs, you can start fostering their loyalty even before they buy.Thatâs why the âAbout Usâ page is essential âit generates trust among your buyers and, therefore, more sales.Here you have a tutorial about how to create your âAbout Usâ page.â Step 1. Getting clients with content marketing for ecommerceThe truth is that traffic wonât go to your ecommerce âjust becauseâ. You need to gain visibility, and weâll show you how to do it.Itâs all about getting your site out there for it to reach more potential buyers.7. Start a blogOne of the best ways to fill your website up with potential client is to create a blog. Publishing articles covering topics your buyer persona is interested in will lead them to your website and, perhaps, to an eventual purchase.In order to create a blog (and make it work), you need to master content marketing.But keep in mind that there are many types of content:Create videos and upload them to your YouTube channel.Start a Podcast channel.Donât try to be everywhere at the beginning â try starting with just one channel and you can add more as things pick up.8. Get the most out of social mediaHow can you get your content to potential clients? By promoting it on social networks.Here you have information about Facebook and Instagram as well as a more generic post about working with social media in general.And jump on the bandwagon because right now Instagram Stories are all the rage. You have to try them!9. Invest in online advertisingWeâve spoken to you about how to create and promote your content to attract visitors, but the reality is that there is a much more direct way of attracting potential customers to your shop: online advertising.If youâre going to dive into this world, we recommend measuring each step along the way to make sure your ROI (return on investment) is positive.Here you have 2 tutorials about the most important ad platforms at the moment:Google AdWordsFacebook AdsImportant note: Whatâs more, with remarketing and retargeting for eCommerce, you canâfollowâ your indecisive customers to persuade them to make a purchase from your shop.And now a special bonus to end this section. đ10. Capture subscribers with a special giftItâs normal for someone visiting your eCommerce shop for the first time to leave without making a purchase.They donât know you, so why would they trust you? Why would they buy from you?To avoid losing this potential customer and to try to sell to them in the future, you need to at least get their email address (which is often referred to capturing a lead).And the ideal way to do that is with a lead magnet. You offer them a gift in exchange for their contact details.This post has a detailed explanation of what a lead magnet is as well as some (unique) ideas to create the best one for your shop.â Step 2. Letâs talk about SEO strategyWeâve already explained different strategies to help you gain more visibility for your eCommerce, but the truth is that we havenât mentioned one of the most important ones out there: web positioning.Thereâs a reason for that â we thought it deserved a section of its own within this guide.11. Start at the very beginning: define your keywordsKeywords are a determining factor of any positioning strategy.You need to determine which are the most powerful in your sector and then decide which section of your website youâre going to attack with them.But we wonât get into that here. Instead, read this post about what keywords are so you can start working in the SEO world.12. Your step-by-step SEO strategyWeb positioning is a rather complex strategy when youâre first starting out, but you canât afford to just skip it.Thatâs why we created the SEO Mega Guide for online shops.Save that page to your bookmarks (because youâll need to check it more than once) and read it carefully. And donât get frustrated if you donât understand everything at first.Important extra content: A step-by-step tutorial about writing for SEO.â Step 3. Sell, sell, sell, and sell some moreIndeed, weâre reaching the section youâve been waiting for: a list of strategies for eCommerce to increase your sales.13. Average checkout price and cross-sellingSometimes itâs not about getting new clients, but rather getting existing customers to buy more.To do that, youâll need to read ourPost about how to increase your average checkout price.Tutorial about cross-selling.Take them seriously because you can earn lots of money with them. đ14. Loyalty programsA loyal client is much more profitable than a new one because:Itâs cheaper to foster one customerâs loyalty than to get a new one.A loyal existing customer buys more than a new customer.Fostering a clientâs loyalty could increase your profits 25-85%.Thatâs why creating loyalty programs for your eCommerce is such a great idea to increase profits from those who already buy from your shop.15. Recover abandoned shopping cartsYou surely suffer when you see all those people who abandon their shopping carts.Why? What went wrong when they were about to buy?This post explains everything you need to know about recovering abandoned carts.16. Use the power of copywriting for your product cardsCopyâŠwhat? OK, you need to start reading this post, and after you learn about what it is, get ready to start using all those techniques on your product cards.The effort is worth it, guaranteed!!17. Extra point regarding sales promotionsWeâll finish up this section with a special post on sales promotions.We can assure that youâll notice its effects when it comes time to review your monthly income. đâ Step 4. Measure everything you doIn order to improve your eCommerce results, thereâs nothing better than measuring them.Measuring allows you to optimize your shop and earn higher profits.Click here to start with our special post on web analytics.And now that you have more perspective, have a look at these posts that go over the most important metrics:Bounce rateROICTRConversion rateAnd, since we canât talk about web analytics without mentioning Google Analytics, here you have our mega tutorial about that tool as well.Put this eCommerce strategy into practice immediatelyFeeling overwhelmed?Donât worry â weâve mentioned a ton of strategies and we gave you an insane amount of information. So, the best thing you can do is save this post to your favorites.Revise your eCommerce and your goals at the moment and, once you have those clear, read this post again to decide which strategy you want to use.And share it on your social networks! đ FREE EBOOKS Increase your eCommerce sales by 20%The 10 largest eCommerce sites in the worldHow to start an online shop from scratch