Turn your search engine into a powerful sales tool

Custom Results

Custom Results lets you include or exclude specific items from search results, for specific terms. This way, you can guide your users’ browsing based on your marketing and sales strategy, turning your search engine into a very powerful sales tool.

How does it work?

You can create pre-defined lists of results that will be displayed when users type in specific terms. If you want to show a particular list of items to your customers using certain search terms, you will need to set up a ‘Custom Result’.

You can configure Custom Results through your Doofinder Admin Panel > Improve > Custom Results > Custom Results.

The first thing you have to do is to define a name to identify this custom result (any name you want), which won’t affect it in any way, and then, check the box if you want to set dates by which the custom results should take effect.

Then, we define for which terms we want the defined results to be displayed and whether we also want it to be for the exact term or just within the search terms that have been used.

Search Terms can be set in two ways:

  • Exact Match: This Custom Result will be displayed only if the user types the exact search term or terms chain.

  • Broad Match: This Custom Result will be displayed if the text typed by the user CONTAINS the set search term, even if not the exact term.

You can also include or exclude items to further customize the results according to your needs. And last, but not least, the Display Mode option will allow you to choose whether to display only the list defined above or to include the regular results for those search terms afterwards if the customized result does not exist.

From Doofinder we recommend using this tool to improve and maximize the results in the search terms collected in your statistics, in the “Top Searches” column.

 

If you would like to learn more about Custom Results and how to set them up, visit our Support section: Custom Results

Last updated: Dec 2021

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