Voice Commerce: The Future of Online Retail


Imagine an online shopping experience where customers could effortlessly discover your products using only their voice. 

This is the reality of voice commerce, a revolutionary eCommerce search and discovery tool that’s reshaping online retail. 

In this article, we’ll explore the direct impact and benefits of integrating voice commerce into your eCommerce strategy. 

Discover how this streamlined voice shopping approach can enhance accessibility, boost efficiency, and position your eCommerce business at the forefront of modern retail experiences.

What is Voice Commerce?

what is voice commerce

Voice commerce is a modern method of online shopping where users can interact with eCommerce platforms by just using their voice.

Instead of typing or clicking, users can simply talk to their devices, like smartphones, tablets, or laptops, to search for products.

This innovative approach utilizes an advanced eCommerce search engine to understand user queries, providing a hands-free and convenient shopping experience.

Voice Commerce Definition

Voice commerce, or v-commerce, is the use of voice commands for online shopping. 

Users engage in this process by speaking to their devices to search for products, creating a shopping experience that is both hands-free and convenient. 

This way of searching uses voice technology, which allows consumers to interact with eCommerce sites effortlessly and efficiently, enhancing the overall ease and accessibility of the online shopping journey.

How does eCommerce voice search work?

voice search ecommerce

Voice search makes online shopping easier. Users can speak their search queries, instead of typing them.

For example, let’s say someone wants to buy a new vacuum cleaner. 

First, they would click on the voice search icon in the eCommerce search bar

Then they would speak into their device and say, “robot vacuum cleaners.” 

Behind the scenes, the internal search engine will analyze the words and apply filters to figure out what the user wants.

Once the voice command is understood, the search engine will quickly shows relevant search results that match what the user asked for. This makes finding products online faster and easier.

Voice Search in eCommerce: Benefits

1. Easier Shopping with Voice Commands

Voice commerce simplifies online shopping by letting users talk to their devices. No typing or clicking – just natural voice commands for product search and discovery.

2. Inclusivity and Accessibility

Specifically designed for eCommerce, voice commands make online shopping inclusive. It caters to a wider audience, including those with limited mobility or visual impairments.

3. Efficient and Quick Transactions

Voice commerce streamlines the online shopping process. Users can quickly find products with smooth voice interactions, saving time and reducing hassles.

5. Easy Multitasking for Users

Users can do voice commerce while multitasking – whether cooking, driving, or doing chores. It allows online shopping tasks without needing to focus on a screen.

6. Natural and Engaging Interaction:

Voice commerce brings a natural and conversational feel to online shopping. It enhances the user experience on e-commerce platforms, making it more intuitive and engaging.

7. Smooth Checkout Process:

Voice commands simplify the checkout process, reducing friction in the final stages of a purchase. Users can confirm orders, specify quantities, and complete transactions seamlessly through voice interactions.

8. Stand Out in the eCommerce Market

Adopting voice commerce sets e-commerce businesses apart. Providing a convenient and advanced shopping experience through voice technology attracts and retains customers, contributing to brand uniqueness.

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Challenges of Voice-Activated Shopping

1. Accuracy and Understanding

Ensuring accurate interpretation of voice commands can be challenging, especially when dealing with accents, dialects, or ambiguous requests. Misinterpretation may lead to incorrect product selections or frustrated users. To avoid this challenge, make sure that your voice search feature uses the latest voice technology.

2. Integration with Existing Systems

Integrating voice commerce seamlessly with existing eCommerce systems can be complex. Ensuring compatibility and smooth integration can require significant technical adjustments and investment if the feature isn’t already included in your internal site search engine

3. Resistance to Change

Some users may be resistant to adopting voice shopping due to habit or a preference for traditional online shopping methods. Overcoming this resistance requires effective education and communication about the benefits of voice commerce.

4. Device Compatibility:

Voice-activated shopping heavily depends on compatible devices. Ensuring that the eCommerce voice search works seamlessly across various devices and platforms is essential for providing a consistent and reliable user experience.

Voice Commerce Trends for the Future

voice commerce trends

The future of voice search in eCommerce looks promising. Let’s take a look at some past and future voice commerce trends and statistics.

In 2021, global spending on voice-assisted shopping reached $4.6 billion, and by 2023, it surged to $19.4 billion – a remarkable 321% increase in just a couple of years. 

This momentum is expected to continue, with experts projecting a further 54% growth by 2024.

So, what’s fueling this growth? Well, more and more people are getting comfortable using voice commands for online purchases. 

Currently, 22% of individuals make direct purchases through voice, while 17% use it to reorder previously bought items. 

Additionally, 71% of people prefer speaking to their devices rather than typing when searching online.

So, don’t worry, voice commerce isn’t just a passing trend but a lasting and integral part of future online shopping experiences.

Voice Commerce FAQs

1. What is an example of voice commerce?

An example of voice commerce is using a site’s voice search feature in the search bar to find products by speaking. For example, a user could say, “Black running shoes,” directly into their device, and the site search engine will quickly display relevant search results for running shoes based on the user’s voice command.

2. What is voice based ecommerce?

Voice-based eCommerce refers to the use of voice commands to conduct online shopping activities. Instead of traditional text-based interactions, users can search for products on the eCommerce platform using spoken words. 

How to Implement Voice Shopping in Your eCommerce

To implement voice shopping into your eCommerce, start by finding a search solution that has a voice search feature. 

For example, Doofinder provides a robust search and discovery tool specifically designed for eCommerce sites.

Doofinder seamlessly integrates advanced voice search capabilities into your existing system, transforming the way users interact with your platform. 

By enabling voice-activated shopping, your customers gain the freedom to effortlessly search using voice commands within the website’s search bar. 

This innovative solution offers a more natural and accessible experience, and can be set up on your website in minutes. 

Upgrade your eCommerce search with Doofinder today and let your customers start discovering products effortlessly.