Customer Story
How Prénatal significantly improved its UX and conversion rate

Prénatal, a leading online retailer of baby products and children’s fashion with more than 60 years of experience, transformed its online shopping experience by implementing Doofinder’s AI Smart Search and AI Assistant. Its previous search engine struggled to deliver relevant results and fast response times, creating friction for shoppers and limiting the overall user experience.

“We identified the specific need to equip our online store with an intelligent search engine, so we decided to look for a plug & play partner: Doofinder was, and continues to be, the best solution”.
– Davide Rampinelli (eCommerce Manager).

Doofinder AI Assistant: Conversations that convert

After optimising their on-site search, Prénatal integrated Doofinder’s AI Assistant, turning search into a conversational experience.

The assistant understands natural language and interprets purchase intent behind complex queries. Imagine a user typing: “I’m looking for a trio pushchair, compact and lightweight, with adjustable side panels. Do you have options under 600 euros?” The AI Assistant doesn’t treat it as a simple search: it identifies category, features and budget, and responds with concrete options. If the user asks for a comparison, the assistant generates it instantly, showing each product with its price, category, description and brand.

Beyond driving conversions, the assistant generates insights into users’ real needs: from recurring requests and emerging trends to the questions shoppers ask before making a purchase, revealing information that traditional analytics often miss.

Results over a 30-day period:

A 9.4% conversation-to-purchase rate, with conversations distributed by topic: across niches and trends (20-25%), most searched products (28-30%), services (15-20%) and UX focus (25-35%).