Why pay when Magento already has search? + Magento’s built-in search works for basics, but it lacks the features that fuel real growth. Doofinder adds tools like AI-powered search and personalized recommendations—helping customers find products faster while boosting conversions and average order value. Plus, with powerful analytics on searches, clicks, and purchases, you can turn insights into actionable strategies that drive more sales. Is it compatible with Hyvä and PWA? + Yes—Doofinder is built for modern, flexible eCommerce front-ends. It integrates seamlessly with custom themes, Hyvä, and Progressive Web Apps (PWAs). Because the Doofinder search layer & recommendation widgets load independently (asynchronously), they can be embedded in pretty much any front-end architecture without breaking design or behavior. Does Doofinder affect website performance? + Not at all. It loads asynchronously and is lightweight, fully optimized for Core Web Vitals, ensuring top-tier performance. What if my catalog grows? + Doofinder is designed to scale with you. Whether you have dozens, thousands, or hundreds of thousands of products, Doofinder adapts—the indexing, feed updates, recommendation logic, etc. are built to handle large catalogs. Do I need a technical team? + Not at all! Doofinder is designed to be usable even without many technical resources. Of course, if you want deeper customizations (e.g. theme styling, advanced logic filters), having technical support helps—but our customer success, documentation, and support teams are there every step of the way.