Apple Market Share 2013-2023

Over the past decade, Apple’s iPhone has maintained a prominent position in the global smartphone market, consistently securing a significant share of worldwide smartphone shipments. 

The following article provides a detailed analysis of the iPhone’s market share from 2013 to 2023, showcasing the brand’s evolution and resilience in a highly competitive industry.

Global iPhone Market Share 2013-2023


2013: 15.38%

In 2013, Apple’s iPhone accounted for 15.38% of global smartphone shipments. Despite facing tough competition, the iPhone maintained a solid foothold in the market.

2014: 14.90%

The market share slightly dipped in 2014, standing at 14.90%. Nevertheless, Apple continued to demonstrate its ability to capture a significant portion of smartphone sales.

2015: 16.57%

The year 2015 witnessed a notable increase in market share, reaching 16.57%. This surge could be attributed to the release of new iPhone models and innovative features.

2016: 14.95%

In 2016, the market share experienced a slight decrease but remained robust at 14.95%. Apple’s consistent performance showcased its resilience in a dynamic market.

2017: 14.87%

Maintaining stability, Apple’s market share in 2017 hovered around 14.87%. The iPhone’s enduring popularity contributed to its ongoing success.

2018: 14.85%

Amidst evolving market dynamics, the iPhone maintained a share of 14.85% in 2018, affirming its relevance and consumer appeal.

2019: 13.25%

While facing challenges, Apple sustained a market share of 13.25% in 2019, emphasizing its ability to adapt to changing consumer preferences.

2020: 15.22%

The year 2020 saw a resurgence in market share, reaching 15.22%. The iPhone’s performance during this period demonstrated its resilience, even in the face of global uncertainties.

2021: 17.05%

In 2021, Apple’s iPhone experienced a notable uptick in market share, reaching 17.05%. This growth could be attributed to the success of new models and continued brand loyalty.

2022: 18.48%

Continuing its upward trajectory, Apple secured a market share of 18.48% in 2022. The brand’s ability to innovate and meet consumer expectations played a pivotal role in this achievement.

2023: 19.80%

As of the latest data available, Apple’s iPhone market share surged to 19.80% in 2023. This remarkable figure indicates the brand’s sustained relevance and popularity in the global smartphone landscape.


Apple’s Global Market Share Continues to Grow

The decade-long journey of Apple’s iPhone in the global smartphone market reflects a remarkable story of innovation, resilience, and unwavering consumer loyalty. 

Despite facing fierce competition and ever-changing market dynamics, the iPhone has consistently maintained a substantial market share, showcasing its enduring appeal and ability to adapt to evolving consumer preferences. 

As we look ahead, Apple’s continued commitment to innovation and user satisfaction is likely to keep the iPhone at the forefront of the smartphone industry.

Ready to discover more?

Source Acknowledgment: The content we present draws from credible and reliable sources, including Statista, Insider Intelligence, Data Reportal, and These platforms are renowned for delivering accurate data, ensuring the quality and integrity of the information we provide.