What is a good engagement rate on Instagram?

In the ever-expanding realm of social media, Instagram stands tall as a powerhouse for businesses aiming to connect with consumers.

But what exactly constitutes a good engagement rate on this platform?

Let’s dissect the data to unravel the mystery behind successful Instagram marketing strategies.

Average Influencer Engagement Rate

What is a good engagement rate on Instagram

1. Overall Average Engagement Rate: 0.66%

When we look at all types of Instagram posts by business accounts, the average engagement rate hovers at 0.66%. This means that for every 10,000 followers, approximately 66 engage with a post, either through comments, likes, or both.

2. Winning with Carousel Posts: 0.77%

Among various post types, carousel posts steal the show with a 0.77% engagement rate. These interactive posts, featuring multiple photos or videos that users can swipe through, capture audience attention effectively. Interestingly, carousels with a full set of 10 slides tend to garner higher engagement, especially when they blend videos and photos.

3. Video Posts: 0.68%

Videos also play a strong engagement game, boasting a 0.68% rate, slightly above the average. Their dynamic nature keeps viewers hooked, making them a valuable asset in your Instagram strategy.

4. Photo Posts: 0.58%

In contrast, standalone photo posts exhibit the lowest engagement rate at 0.58%. While visually appealing, they might require additional creativity or context to boost interaction.

Understanding these nuances is pivotal for businesses aiming to thrive on Instagram. Whether you opt for interactive carousels, engaging videos, or creatively crafted photos, tailoring your content to match user preferences is key. Stay tuned for more insights to enhance your Instagram marketing endeavors!

FREE DOWNLOAD Social Media Statistics Infographic

Ready to discover more?