eCommerce Platform Market Share in the US (2024)

The US ecommerce market offers significant opportunities for aspiring entrepreneurs looking to launch online stores.

Understanding the market share of leading ecommerce platforms in the USA is crucial for making informed business decisions.

In this article, we will explore the market share of various ecommerce platforms in the USA and highlight the two largest players in the market.

What is the Shopify Market Share in the US?

  1. Shopify:
    • Market Share: 29%
    • Shopify holds the largest market share among ecommerce platforms in the USA, with approximately one in three online businesses utilizing it to power their stores.
  1. WooCommerce Checkout:
    • Market Share: 18%
    • WooCommerce Checkout secures the second position with an 18% market share. It is a popular choice for businesses looking for a customizable and flexible ecommerce solution.
    • The combined market share of Shopify and WooCommerce Checkout accounts for 47% of the ecommerce platform market in the USA. This means that nearly half of all online shops in the country rely on one of these two leading platforms for their ecommerce operations.
  1. Wix Stores:
    • Market Share: 15%
    • Wix Stores ranks third with a 15% market share. It offers a user-friendly platform for businesses to create and manage their online stores.
  1. Squarespace’s Add to Cart:
    • Market Share: 14%
    • Squarespace’s Add to Cart feature captures 14% of the ecommerce platform market share in the USA. It provides a visually appealing and intuitive interface for online store management.
  1. Ecwid:
    • Market Share: 4%
    • Ecwid holds a 4% market share in the USA. It offers a simple and straightforward ecommerce solution for small businesses.

As of May 2023, there are approximately 2.8 million online stores in the USA powered by Shopify. California has the highest number of businesses using Shopify (87,200), followed by New York and Florida.

WooCommerce Checkout powers around 1.8 million online stores in the USA. California, New York, and Florida also have a significant number of businesses using this platform.

Shopify and WooCommerce Checkout dominate the ecommerce platform market in the USA, collectively capturing a substantial share of online businesses.

However, there are other noteworthy platforms like Wix Stores, Squarespace’s Add to Cart, and Ecwid that cater to diverse business needs. Understanding the market share and features of these leading ecommerce platforms is crucial for entrepreneurs seeking to establish successful online stores in the USA.

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