How do influencers make money?

In the realm of influencer marketing, the past few years have witnessed an unprecedented boom.

The allure of becoming an influencer has grown, and brands are pouring more funds into influencer marketing each year.

For businesses, understanding the primary revenue streams for influencers is vital when collaborating with them.

Let’s delve into how influencers make money and explore the top ways they secure their earnings.

How to Make Money as an Influencer


1. Brand Deals Reign Supreme:

  • Over two-thirds (68.81%) of influencers cite brand deals as their top source of income.
  • A significant majority make up to $10,000 a year through brand collaborations.

2. Profits from Ad Shares:

  • For 7.28% of influencers, ad shares claim the second spot as their highest-earning revenue source.

3. Making Money as an Influencers through Business Ventures:

  • Approximately 4.78% of influencers generate income through their own businesses.

4. Affiliate Links:

  • For 4.57% of influencers, affiliate links provide a lucrative income stream.

5. Educating through Courses:

  • About 4.37% of influencers find significant revenue in offering courses.

6. Financial Advice from Fans:

  • 3.53% of influencers rely on financial advice from their followers as their top income source.

7. Subscription Services:

  • A smaller percentage, 0.21%, derives their primary income from subscription services.

Top Social Media Monetization Platforms:

  • Instagram: More than half of the surveyed influencers prefer Instagram as their primary monetization platform.
  • TikTok: TikTok emerges as the second-most favored platform for monetization.
  • YouTube: YouTube remains a strong contender, securing the third spot.
  • Spotify: Music-streaming app Spotify also makes its mark as a monetization platform.

Understanding the diverse revenue streams of influencers is paramount for brands seeking fruitful collaborations.

From brand deals to ad shares, influencers have an array of income sources.

Additionally, being aware of their preferred platforms, such as Instagram, TikTok, and YouTube, helps brands navigate the ever-evolving landscape of influencer marketing with greater precision and success.

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