How Many eCommerce Sites Are There?

The internet has transformed the way we shop, with countless eCommerce sites shaping our online experiences. 

Ever wondered just how many of them are out there? 

Join us as we uncover the current number of eCommerce sites around the world. 

From the top 10 countries to the top 50, we’ll break down the numbers of eCommerce sites all over the world. 

Let’s get to it!

How many ecommerce websites are there?


There are more than 26.5 million eCommerce websites in the world, and new eCommerce sites continue to appear every single day. 

Between 2019 and 2023, the number of ecommerce sites worldwide surged from 9.2 million to an astounding 26.5 million, reflecting a remarkable 204% growth in 2021 alone.

Top 10 Countries with the Most Ecommerce Sites

1. United States (13.98 million eCommerce sites)

With nearly 14 million sites, the U.S. maintains its position as a global eCommerce leader, reflecting a highly developed and digitally advanced economy.

The 47.2% YoY growth in 2023 indicates a sustained upward trajectory, emphasizing the enduring importance of online commerce in the U.S.

2. United Kingdom (1.24 million eCommerce sites)

The UK, with 1.24 million sites, demonstrates significant digital growth and a YoY increase of 45.9% in 2023, reflecting a robust and expanding eCommerce sector.

Despite a dip in 2020, the consistent growth in subsequent years highlights the resilience and adaptability of the UK’s digital economy.

3. Brazil (731,900 eCommerce sites)

Brazil experiences steady eCommerce growth, with a notable 36.9% YoY increase in 2023, showcasing a positive trend in the country’s digital landscape.

The sustained growth post-2021 indicates a continued shift towards online business operations in the aftermath of the pandemic.

4. Germany (724,800 eCommerce sites)

Germany’s 56.5% YoY growth in 2023 demonstrates a rapid expansion of its digital economy, indicating adaptability and resilience within the eCommerce sector.

With over 700,000 sites, Germany maintains a competitive stance globally, contributing significantly to the European eCommerce landscape.

5. Australia (645,300 eCommerce sites)

Australia maintains consistent eCommerce growth with a 62.5% YoY increase in 2023, indicating sustained momentum.

The resilience post-2021 suggests that the peak growth during the pandemic was not a transient phase, but a lasting shift towards digital commerce.

6. France (568,600 eCommerce sites)

France experienced a remarkable 83.9% YoY growth in 2023, showcasing an accelerated adoption of eCommerce, especially in the latter part of the analyzed period.

Consistent growth rates in 2021 and 2022 underline France’s position as a key player in the European eCommerce landscape.

7. Russia (547,600 eCommerce sites)

After a dip in 2022, Russia rebounds with a 71.9% YoY growth in 2023, indicating resilience and sustained growth potential within the eCommerce sector.

The data suggests that external events, possibly the ongoing impacts of the pandemic, continue to influence the eCommerce landscape in Russia.

8. Italy (490,400 eCommerce sites)

Italy exhibits stable growth with a 75.0% YoY increase in 2023, emphasizing a consistent and enduring expansion in the country’s digital commerce landscape.

Despite a dip in 2020, Italy demonstrates resilience and a strong rebound in subsequent years, showcasing the adaptability of its eCommerce sector.

9. Canada (472,000 eCommerce sites)

Canada experiences high YoY growth rates in 2022 (57.9%) and 2023 (56.7%), suggesting a turning point in eCommerce adoption potentially triggered by the pandemic.

Fluctuating growth rates indicate ongoing expansion, emphasizing the resilience and continued growth of the eCommerce sector in Canada.

10. India (432,700 eCommerce sites)

Explosive Growth: India records explosive growth with a staggering 226.3% YoY increase in 2023, indicating a rapid digital transformation and widespread eCommerce adoption.

Consistent Momentum: Even before the dramatic growth in 2023, India consistently exhibits high growth rates, showcasing a robust and enduring eCommerce sector.

Number of eCommerce Sites by Country in 2023

  1. United States: 13,982,500
  2. United Kingdom: 1,239,400
  3. Brazil: 731,900
  4. Germany: 724,800
  5. Australia: 645,300
  6. France: 568,600
  7. Russia: 547,600
  8. Italy: 490,400
  9. Canada: 472,000
  10. India: 432,700
  11. Netherlands: 391,800
  12. Spain: 318,900
  13. Poland: 215,700
  14. South Korea: 208,900
  15. Japan: 171,900
  16. Vietnam: 171,700
  17. Switzerland: 163,900
  18. South Africa: 154,100
  19. Mexico: 140,000
  20. Turkey: 136,800
  21. Belgium: 122,600
  22. Sweden: 119,700
  23. Romania: 117,400
  24. Chile: 116,100
  25. Greece: 102,900
  26. New Zealand: 102,500
  27. Denmark: 99,200
  28. Czech Republic: 96,800
  29. Argentina: 96,600
  30. Indonesia: 89,000
  31. Ukraine: 83,300
  32. China: 79,900
  33. Austria: 79,600
  34. Hungary: 76,400
  35. Portugal: 76,400
  36. Iran: 70,000
  37. Hong Kong: 37,400
  38. Malaysia: 68,300
  39. Ireland: 60,600
  40. Norway: 57,300
  41. Israel: 56,300
  42. Pakistan: 53,200
  43. Finland: 48,900
  44. Singapore: 48,500
  45. Slovakia: 48,200
  46. Thailand: 40,300
  47. Bulgaria: 32,300
  48. UAE: 31,700
  49. Nigeria: 30,800
  50. Lithuania: 29,900

How many stores are there in the world?

With over 26.5 million eCommerce sites illuminating the digital landscape, it’s evident that online retail has become an integral part of the global economy.

The insights from these numbers pave the way for businesses, entrepreneurs, and policymakers to understand the trends, seize opportunities, and contribute to the ongoing narrative of eCommerce’s transformative impact on the way we shop and do business. 

The journey through this expansive digital marketplace is bound to bring forth new trends, challenges, and opportunities, shaping the future of global commerce.

Ready to discover more?

Source Acknowledgment: Our content draws on information from a variety of trusted sources, including Statista, Insider Intelligence, Data Reportal, and We extend our gratitude to these platforms for furnishing reliable and current data.