Social Media Usage by Age in the US (2024)

In today’s digital age, social media usage patterns offer a window into generational behaviors and preferences. 

The following is a data-driven breakdown of how various age groups engage with different social media platforms. This information on social media usage by age is pivotal for entities looking to connect with their audience on these platforms.

Social Media Usage Statistics by Age

social-media-usage-by-age

BeReal

  • Ages 18-29: 35%
  • Ages 30-39: 40% (Peak Usage)
  • Ages 40-49: 19%
  • Ages 50-64: 5%

BeReal, a platform that encourages authenticity by having users post real-time photos, shows a fascinating adoption curve. 

It’s a hit among Established Adults who may be seeking a more genuine connection online, away from the curated images of other platforms. 

The sharp decline past the age of 40 suggests that older users are less captivated by the spontaneity that BeReal offers.

Facebook

  • Ages 18-29: 20%
  • Ages 30-39: 29%
  • Ages 40-49: 22%
  • Ages 50-64: 29% (Peak Usage)

Facebook, with its universal features, shows a more equitable distribution of users. 

The slight uptick in the oldest age group can be attributed to its early adoption by these users, who have continued to stay on the platform. 

It has become a digital staple for keeping in touch with friends and family, following brands, and joining community groups.

Instagram

  • Ages 18-29: 32%
  • Ages 30-39: 32% (Peak Usage)
  • Ages 40-49: 20%
  • Ages 50-64: 17%

Instagram’s stronghold among the younger and established adults might be due to its blend of visual storytelling and influencer culture. 

It serves as a canvas for self-expression and a source of inspiration. 

However, its less practical nature for direct communication or professional networking might be why it sees diminished use among older generations.

LinkedIn

  • Ages 18-29: 17%
  • Ages 30-39: 34% (Peak Usage)
  • Ages 40-49: 25%
  • Ages 50-64: 24%

LinkedIn’s design as a professional networking site naturally aligns with the career-focused mentality of users in their 30s and 40s. 

For younger adults, who may be students or entering the job market, and older professionals, who may be established or retiring, the platform is less of a priority.

Pinterest

  • Ages 18-29: 27%
  • Ages 30-39: 29% (Peak Usage)
  • Ages 40-49: 20%
  • Ages 50-64: 24%

Pinterest is a source of creative inspiration and a planning tool for projects, which appeals broadly. 

The relatively steady usage across age groups reflects its utility for a wide array of interests, from cooking and DIY projects to wedding planning and home decor.

Reddit

  • Ages 18-29: 31%
  • Ages 30-39: 34% (Peak Usage)
  • Ages 40-49: 20%
  • Ages 50-64: 15%

Reddit’s appeal lies in its niche communities and the ability for users to engage deeply with topics of interest. 

Its format appeals to those who seek more in-depth discussions and value the anonymous exchange of ideas. 

The drop in older age groups might indicate a preference for more direct social interactions or less time for deep dives into hobbyist discussions.

Snapchat

  • Ages 18-29: 41% (Peak Usage)
  • Ages 30-39: 33%
  • Ages 40-49: 18%
  • Ages 50-64: 9%

Snapchat has captured the youth market with its ephemeral messaging and fun augmented reality filters. 

Its design for rapid, casual communication appeals less to older users, who may favor more traditional or lasting ways of sharing information.

TikTok

  • Ages 18-29: 35%
  • Ages 30-39: 31%
  • Ages 40-49: 19%
  • Ages 50-64: 14%

TikTok’s success with young adults can be attributed to its short, engaging videos and a powerful algorithm that keeps users hooked. 

The platform’s entertainment value is clear, but its rapid content turnover and trend-driven nature may be less appealing to older generations who prioritize substance and longevity in content.

X/Twitter

  • Ages 18-29: 28%
  • Ages 30-39: 34% (Peak Usage)
  • Ages 40-49: 21%
  • Ages 50-64: 17%

X/Twitter (likely Twitter) functions as a digital public square where news, thoughts, and opinions are shared in real-time. 

Its usage among Established Adults and Middle-Aged users could be related to professional and news-following uses. 

However, the platform’s confrontational reputation and the brevity of content might be less appealing to older adults seeking more comprehensive content.

What age group uses social media the most?

The age group that uses social media the most is the 18-29 demographic. This is evident from their leading usage percentages across almost all the platforms mentioned:

  • Snapchat: 41%
  • BeReal and TikTok: 35% each
  • Instagram and Reddit: 32% each

This trend reflects the younger generation’s inclination towards digital communication and their early adoption of emerging social media trends. 

The data suggests that this age group is highly engaged with platforms that offer visual content, immediacy, and a sense of community.

Social Media Users by Age

These nuanced usage patterns provide a map of where various age groups are investing their time and attention in the social media landscape. 

As platforms evolve and new ones emerge, these trends are likely to shift. 

For now, they offer a valuable guide for marketers, content creators, and social media strategists looking to connect with their target demographics in meaningful ways.

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Source Acknowledgment: Our content is based on information from esteemed and trustworthy sources such as Statista, Insider Intelligence, Data Reportal, and Census.gov. Recognized for their precise and reliable data, these sources uphold the quality and credibility of the information we deliver.

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