In the ever-evolving smartphone market, it’s interesting to examine which phone brands reign supreme in terms of shipments.
The latest data reveals the most popular phone brands by the number of smartphone shipments. Let’s explore the top smartphone brands and their market shares.
Which are the most popular phone brands in 2023?
Top Smartphone Brands by Shipments:
- Apple: Apple, the US-based phone maker, takes the lead by shipping 70 million smartphone units. This accounts for a 23% market share, making Apple the most popular phone brand in terms of shipments. However, it experienced a 14.1% decrease compared to Q4 2021.
- Samsung: As a major competitor, Samsung secures the second spot with 58.3 million smartphone shipments. Although it experienced a 15.5% annual decrease, Samsung still holds a significant 19.2% market share.
- Xiaomi: Xiaomi, a Chinese smartphone brand, ranks third with 33.2 million smartphone shipments. Despite a 26.2% year-over-year decrease, Xiaomi remains a prominent player in the market.
- Oppo: With 29.6 million shipments, Oppo captures the fourth position. It experienced a 12.7% annual decrease, signaling a decline from previous years.
- Vivo: The final brand on the list is Vivo, another Chinese smartphone manufacturer. It shipped 23.4 million devices, experiencing a 20.1% annual decrease.
Apple emerges as the most popular phone brand in terms of shipments, followed closely by Samsung. Despite experiencing some declines, Xiaomi, Oppo, and Vivo also maintain their positions among the top smartphone brands.
Notably, four out of the five most popular phone brands are from Asia, emphasizing the region’s significant influence in the smartphone market. As the industry continues to evolve, it will be interesting to see how these brands adapt and compete for dominance in future quarters.