In any online store, synonym management in the internal search engine is one of the most important customizations that is done by introducing specific information for each language. Synonyms allow you to tailor the search results without having to make significant changes to the data feed. According to a study published by the Baymard Institute, 70% of search engines fail their synonym searches, demanding users to search for the precise product name. Are you using the powerful synonym feature you have in your online store’s search engine with Doofinder? This post from our Doofinder Academy will teach you what synonyms are for and how to include them in your online store’s search engine.
We have talked about a lot of features in the blog regarding the configuration and customization of the Doofinder Search, such as custom sorting, synonyms or the mobile version that help you sell more and manage your product catalogue. But there are other topics, maybe not so exciting for your online store, that make your day to day easier. Today we explain how you can access your invoices, modify your customer data, change plans or purchase a pack directly from your Doofinder Control Panel. Let us begin!