[Faceted Search Guide] How to use your e-commerce search filters to guide your customers (and sell more)

Imagine you’re going camping this weekend and you need a tent.
You go to your nearest outdoors store, but when you get there you realize there’s a huge variety of tents. So you call an employee and explain to them that you are looking for a tent with these specifications:
– 2-person.
– Waterproof.
– Lightweight.
– Below $150.
In 5 minutes, the employee shows you all the available options that meet those criteria, you choos…