What is Linkedin Used for? 

When it comes to advancing your career or connecting with professionals, what is LinkedIn and why is it so popular?

Whether you’re job hunting, networking, or looking to learn something new, LinkedIn has become the go-to platform for all things professional.

Unlike other social media platforms, LinkedIn is built to help you grow your career and make meaningful connections.

But how does LinkedIn work and what is LinkedIn used for?

This article breaks down its purpose and why millions of people log in every day to build their professional lives.

What Is LinkedIn?

LinkedIn is the largest platform built specifically for professional networking, with over 930 million users worldwide.

It’s like an online résumé, portfolio, and business card all rolled into one. Think of it as a professional version of your favorite social platform, but without the memes and cat videos (most of the time).

On LinkedIn, you create a profile showcasing your work experience, skills, and achievements, making it easier for potential employers, clients, or collaborators to find you.

But how does LinkedIn work beyond just a digital résumé?

You can connect with colleagues, share updates about your work, follow companies, and even take courses to build new skills.

It’s a space that’s less about followers and likes, and more about meaningful professional connections.

What Is LinkedIn Used For?

So, what is LinkedIn used for? Whether you’re a recent grad or a seasoned pro, LinkedIn can play a big role in your career. Here are the main reasons why people use LinkedIn:

1. Networking That Matters

LinkedIn is designed to help you connect with people who can actually influence your career.

Think: mentors, industry peers, recruiters, or even past colleagues you’ve lost touch with.

If you’ve been asking yourself, what is the point of LinkedIn?—it’s this: creating professional relationships that can open doors.

2. Job Hunting and Hiring

Job searching is one of the top reasons why people use LinkedIn.

With millions of job listings, it’s a goldmine for anyone looking to land their next role.

Plus, features like job alerts and the ability to apply directly with your LinkedIn profile make it super convenient.

On the flip side, companies and recruiters use LinkedIn to find their dream candidates, which means keeping your profile polished can lead to opportunities finding you.

3. Building Your Personal Brand

These days, it’s not enough to just do great work—you’ve also got to be seen doing it.

One of the main answers to what is the purpose of LinkedIn is personal branding.

By sharing your accomplishments, writing posts, and engaging with your network, you can establish yourself as a go-to person in your field.

4. Learning New Skills

Wondering how does LinkedIn work when it comes to self-improvement? Enter LinkedIn Learning.

From coding to communication, it offers courses to help you stay sharp. If you’re aiming to boost your resume or level up your career, this is a major plus.

5. Helping Businesses Grow

LinkedIn isn’t just for individuals—it’s a powerful tool for businesses too.

Whether it’s showcasing company culture to attract talent or generating leads through B2B connections, LinkedIn is where brands can build trust and relationships.

What Is the Point of LinkedIn?

At its core, LinkedIn is about connection—whether you’re connecting with people, opportunities, or knowledge.

It’s not just for job hunting; it’s a space to grow professionally, share your story, and learn from others.

If you’re still asking yourself, what is the purpose of LinkedIn? The answer is simple: to help you make moves in your career, no matter what stage you’re at.

In a world where “it’s all about who you know,” LinkedIn makes it easy to know—and be known by—the right people.