Can’t come up with any ideas for your online shop? Don’t have a clear idea for the e-commerce that you want to create? If so, this is the article for you. Even if you are sure that e-commerce is your future, you cannot start selling just any product. Nowadays, a lot of market niches are totally swamped, making it impossible for you to enter the space yourself. Do you want to know what people will want to buy in the near future? Which are the most demanded products? Get ready to write down some notes because after reading this article your e-commerce idea will be a lot closer.
What you have to pay attention to when choosing a product.
1. Try to be able to do cross-selling.
This way you will have more chances of earning money. A good example is the GoPro camera. Apart from the camera itself, there are lots of different accessories you can buy to complement the camera. In addition, you will have more options for your content strategy. Think about how many blog posts you can write just explaining what each accessory is for.
2. You must pick a product that allows you to write a lot about it
This point is related to what we have just told you. You need your product sector to be one that you can write loads about. For example, have a look at the market for phone covers. How many articles will you be able to write about them? Just a few since there are not a lot of users looking to read about the topic.
3. A topic that you love
Selling something that you don’t like may not be a problem for you right now, but we can assure you that it will be in a year because you’ll be sick of it. However, it you love and are passionate about the topic, you won’t tire of it and you will also come up with new ways of selling your products, with more original articles to promote it, and so on.
4. Find out the products that are already in demand
A common mistake that people usually make at the beginning is letting themselves be amazed by a product. All of a sudden, you find a product that amazes you. It is useful, it is good quality and the price is competitive. It seems to be perfect and you throw yourself into creating your online shop . It seems to be the perfect situation, doesn’t it? Well, you may not have realized, but you’ve just made a huge mistake. No matter how good the product is, if users don’t know about it or it is not a product with much demand, it is going to be very difficult to sell.
Where to look for the best ideas for your online shop
1. Articles and magazines about new trends
Look for articles about the future of your sector and try to predict what consumers will be craving in the future . If you read about technology trends, you will see how it is all about virtual reality, apps to facilitate purchases, and a wider use of wearables . Those hints are far beyond just interesting. It is also important to suscribe to the most popular publications in your niche market. No matter what area it is, there will be websites that analyze the present and future of users’ desires. Another option is to check websites specialized in detecting new trends, such as Trendhunter .
2. Ask Amazon what they sell the most
You read well. Imagine that Jeff Bezos was standing in front of you and you could ask him a question; wouldn’t you ask him to tell you what the most sold product is? Well, you don’t need to meet Amazon’s owner to find out that information. You just need to go to “most sold items” and choose the appropriate category.
3. Find and quantify keywords
Another useful tool in order to find out what really people are really interested in is Google K eyword planner. When a word is commonly searched for, it is because it is a highly demanded product. In addition, it also shows you the future prediction.
Confirm your ideas with Google Trends
Last but not least, the main topic: Google’s trends detector itself: Google Trends . What is this Google tool going to help you with?
- It predicts how interested people will be in your product: this is really useful since there are some really popular products that, bit by bit, fade out of interest.
- It offers terms related to the search: if the product you are looking for has a negative connotation, check the related searches.
- It allows you to carry out filtered searches: this filter allows you to search by country or region. You can also compare amongst different products (you may choose between date or location).
Discovering a good business idea for creating an online shop is difficult, but the reality is that very few people even know where to look. Now that you know exactly how to find ideas for an online store, don’t waste another second!