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How to optimize the internal search engine of your Shopify theme (and why you might lose many sales if you don’t)

How to optimize the internal search engine of your Shopify theme (and why you might lose many sales if you don’t)

According to a study conducted by Baymard Institute, over 60% of eCommerce internal search engines offer low-quality search results.
Specifically, when using a basic search engine (such as any theme’s default one), about 15% of searches end up in a frustrating “No results found”.
In this post, you’ll learn many tips to tune up your eCommerce search results on Shopify and make the best of your internal search engine.

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