[Examples of stores on Shopify] The 20 best ecommerce sites designed with this CMS (across all sectors)

Let us guess.

You own a store on Shopify or are considering setting one up.

Everything is in place: the store’s name, the products you’ll be selling, how you’ll stand out from your competitors… and, of course, the CMS you’ll be using is Shopify.

Everything… but the design.

The good thing (and the bad thing too) about platforms such as Shopify is that they offer a thousand templates and different settings. And, in the end, that degree of freedom becomes a burden.

Are we wrong?

Well, easy now because in this post we’ll lend you a hand.

We have gathered here 20 examples of stores on Shopify. 20 stores from very different sectors with a common trait: a breath-taking visual appearance (which especially helps you sell more).

Surely you’ll get inspired just by looking at them. 😉

👉 20 examples of Shopify stores that are going in the right direction (and from which you can learn)

As we mentioned above, one of the aspects that make Shopify stand out is its variety of templates.

Actually, in case you need it, here’s a guide to the best Shopify themes.

But having a good template isn’t enough. In addition to that, you must know how to balance web elements, selecting images, colors, placing every single thing in its right place…

The stores on this list have made the best of these elements to convert more. So, what better than learning directly from those who are going in the right direction?

Up next, you’ll learn about what each of them has done to enter our “TOP 20”.

Let’s dive right into it!

✅ 1. Gymshark

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One of the most renowned brands in the fitness sector.

It targets both a masculine and a feminine audience, and its value proposition deals with functional sports apparel with an original and appealing look.

It’s also possible to look well in the weight room while wearing the nicest outfits. 😉

Visually speaking, Gymshark stands out for one reason; its product cards are very sophisticated.

Its images are high-quality and they include videos that feature models wearing the outfits and accessories (something that helps increase conversion, as we explain in this post).

What about you? What do you like the most about this website?

✅ 2. Aqüe Apparel

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Here’s another ecommerce that has made the most of this CSM’s freedom of design to give its website a very attractive look and (more importantly) one that is in alignment with its target audience. In order to do that, it:

  • Uses images featuring a young and carefree style.
  • Uses famous people and public figures for its young audience, such as Sara Carbonero, to build rapport with users through social proof.

In addition, it makes the most of its above the fold (the upper part of the site we see without scrolling down) to insert a full-size image and advertise their new summer collection.

✅ 3. Proper

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Proper offers all kinds of customized accessories for Apple devices.

On their web you can find anything from exclusive-design cell phone cases to GPS dog collars, among many other products (some of them are really rare and somewhat futuristic).

Their website can be summarized as: simple design and minimalist style.

This design falls in line with what they want to achieve: to be perceived as a modern, smart and functional brand by their customers.

✅ 4. The modern shop

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This ecommerce has stepped away from your typical banner and has implemented a layout with uneven columns (which resembles Pinterest’s boards a lot).

In addition to being aesthetically pleasing, it allows displaying many things at once. This way, by only visiting the site, we learn right away about:

  • New products.
  • A discount on outdoor furniture.
  • A discount on design-letter decoration objects.
  • New mirror models. 

This way, they don’t risk having a customer miss out on an interesting offer because of not clicking on the slider.

✅ 5. Bluboho

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And what about this jewelry store?

By simply going on their homepage, you realize what they sell at a glance: carefully handcrafted jewels made of recycled metals.

If you still haven’t followed Buboho’s example yet, do so and infuse every spot of your website with your value proposition, so that when users come to your store, they know what you can offer them and that is precisely what makes you special.

Another eye-catching aspect of this website is its clean and neatly curated design.

Take a look around and you’ll see how nice it is to browse its different sections.

✅ 6. WP Standard

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In this case, we are before a genuine-leather bags and accessories store.

Winner of the Shopify’s Design Award in 2013, this ecommerce is the perfect example of how store design can play a fundamental role in helping you sell.

How?

  • By displaying products “on site” for the user to picture themselves with them more easily.
  • By using the so-called calls-to-action framed by a blank space so they stand out.
  • Through a minimalist design that limits distractions.

We encourage you to visit it and see for yourself how this design “guides” you towards the products they want to foreground.

✅ 7. MakerGear 3D Printers

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MakerGear 3D Printers started off selling pieces made with 3D printers, but it eventually expanded its horizons and now they commercialize their own line of printers and accessories.

And that expertise is evident the second you set foot in their store.

In fact, the above the fold on the homepage has a slider in which different features of the printers are highlighted (high-performance, low-maintenance, ready-to-use, customer support…).

As you scroll down, you realize the entire homepage works as a kind of landing page in which you learn about them as a company. They also provide you with info about their printers and they guide you towards their product cards.

All of it with the simplest yet effective design.

✅ 8. Sasha + Lucca

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This children’s wear store won the Best Homepage category in the 2017 Shopify Awards.

We highlight its “fresh”, simple and clean design. Once more, we see the minimalist aesthetic reappearing.

On the other hand, the creators of this store have worked pretty well on brand identity.

From the pastel colors that are predominant across their site (the same as their products’) to the type of font. All these elements work together to transmit their brand values to their customers: simplicity and sophistication with a light childlike touch.

✅ 9. Hawkers

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Hawkers is one more example of how to create an attractive store with a very simple design.

Just check out the banner you bump into the second you land on their homepage.

Not only does it perfectly reflect their graphic identity, but it also serves as a platform to advertise their collaboration with Paula Echevarría (from the very beginning, their strategy has involved collaborations with influencers and micro influencer).

The most interesting thing about this Spanish store is that from its beginnings, they have used Shopify and years later, they keep on using it, which demonstrates that it is a CMS that can come in handy regardless of the size of your ecommerce.

Don’t hesitate about taking a look at this post in which we analyze Hawkers’ success.

✅ 10. Package Free

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This business’ angle is all about being plastic-free. And its design is nothing but a reflection of these brand values.

In fact, on their homepage we find many interesting elements:

  • Zero-Waste Kits: they offer product bundles to make the purchase process faster.
  • Essential products: they highlight the most basic products, thinking about the users that are zero-waste amateurs and don’t know where to get started.
  • Media Outlets Logos: they foreground their media appearances to stress social proof.

You can take a look at their website so you can soak up all the zero-waste lifestyle and borrow one idea or two for your own store.

✅ 11. Doly

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Another trendy ecommerce; in this case, eco-friendly shoes made of recycled plastic in Spain.

An interesting fact about this web is how it uses social proof: every time a customer makes a purchase, there’s a small pop-up that indicates the product that has just been bought.

Maybe you wouldn’t have checked out this product’s card on your own, but when you see the notification, you grow curious and end up buying the same shoes.

✅ 12. Batch Organics

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Let’s move onto Batch Organics, winner of the Best Design for Customers category in the 2017 Shopify Commerce Awards.

This is a store that sells flash frozen smoothies and breakfast bowls. To get customers’ attention, they have gone with big pictures with bright colors.

In terms of customer experience, they have optimized a very simple purchase process.

You only need to click on the CTA that reads “create a box” to get to a single website where you’re presented with the different menu combinations (with pictures that guarantee to work up an appetite).

The easier and user-friendlier the purchase process is, the higher the conversion will be. 😉

✅ 13. Hauser

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We continue with luxury indoors and outdoors furniture. As it reads on the homepage: experience the comfort of a resort in your own home.

You need only have a look around their homepage to realize how neatly organized their products are and how easy it is to browse the different sections of the menu.

An interesting fact: just below the homepage’s banner, there are three icons with the store’s differentials: expertise (established in 1949), free shipping, and custom orders.

✅ 14. 49th Parallel

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Once more, Shopify proves its ability to adapt to any sector.

This is an ecommerce that commercializes premium-quality coffee and that incorporates a subscription service.

What can we highlight from this example?

  • Copywriting: they have made a good use of copywriting to advertise their services. For example, to promote their subscription, they display this copy: “Never run out of coffee.”
  • Eye-catching images: you might think there’s not a lot to taking pictures of some coffee or coffee machines. But this ecommerce has known how to use images to invite their customers to enjoy a good cup of coffee.
  • Labels on product cards: when you click on their categories you can see different labels on the images of the product cards, stressing their benefits: “organic” or (for social proof) “most sold”.

They also use scarcity in order to sell more, letting the customer know how many units are left of each product.

✅ 15. Soko Glam

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One of the reasons why Shopify stands out is because of its huge variety of plug-ins that add specific features to the stores.

These features are so important that there’s even an annual award for the store that makes the best out of them.

And the winner of the 2017 Shopify Commerce Awards for “Best Experience Using Shopify Scripts” was the cosmetics store Soko Glam.

In this case, this cosmetics store stood out because of user experience optimization by implementing the store’s loyalty program. In order to do this, they went with Swell Rewards.

✅ 16. Harris Farm Markets

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This Australian fresh food store (mostly fruits and vegetables) is no longer available exclusively in their physical market, but they took the plunge to go online too.

Their call is simple: organic foods from national farms.

What we like the most about this store is how easy it is to find the products you search in it. The thing is, it has an advanced search engine with an autocomplete feature. As you type, results change to show you matches in its catalogue.

Altogether, these features improve user experience by helping customers find what they need quickly and easily.

✅ 17. Off Limits

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Off Limits is a healthy cereal brand with quite original flavors. In 2020, it won the Shopify Commerce Awards for “Best Custom Storefront.”

Behind this store, there’s a big effort put into character design (each cereal box features a different character) and into storytelling, since each character comes with its own story.

What we’re most into about this web is its animations.

If you want to see a different way of selling cereals (or any other product), drop by this ecommerce’s website and get to know its charming characters.

✅ 18. Fika Swedish Kitchen

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Yet another example of a physical store that has gone online.

In this case, it’s not just about a traditional Swedish kitchen product store but also a café with 3 different locations in Australia.

In alignment with the previous business, Fika Swedish Kitchen’s website also uses animations and illustrations to add a fun touch.

Here’s another fun fact: its mobile version is top-notch. This is essential, keeping in mind that nowadays many users spend more time browsing on their cell phones than on their laptops.

Also, it won the 2020 Shopify ecommerce Awards for “Best Store Migration.”

✅ 19. White Rabbit Skincare

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White Rabbit Skincare is a vegan handcrafted cosmetics store.

Its website is aesthetically sleek. And, in order to help you find what you’re looking for, you can spot the most appropriate product for you according to your skin tone from the menu bar.

It’s worth swinging by this website to get some ideas of such a “refreshing” way to present products.

✅ 20. Bebemos

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We finish with this Turkish-origin, organic and fun toy store. Their products are handmade by stay-at-home working mothers.

Pretty good idea, right?

In addition to that, the website makes visitors want to stay and browse for a little longer. It’s worth mentioning its:

  • High-quality and persuasive texts: they make good use of copywriting to stress their products’ unique values and make their customers fall in love.
  • Eye-catching product images: not only do they display the toys against a white background, but they also include pictures of kids playing with them. Only by looking at them, it’s impossible to resist buying at least one.

If you sell toys or products for kids, we encourage you to take a look at this store. You will surely learn a great deal from it.

👉 So, how did you find these examples of Shopify stores?

Certainly, you have already gathered some ideas for your own store.

Be careful, though! Don’t just stop here.

The best way of making the best of these websites is to visit them thoroughly. Write down every single thing you like about them and then think about how you could implement them in your own e-commerce.

So cheer up and start exploring all the possibilities Shopify has for you. 😉

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