Shopify Store Examples: 20 Site Design Ideas for 2024

Let us guess. You own a Shopify store or are considering setting one up.

Everything is in place: the store’s name, the products you’ll be selling, how you’ll stand out from competitors, and, of course, the Shopify CMS platform you’ll be using.

Everything… except the design.

The good and challenging thing about platforms like Shopify is their range of templates and settings.

With so much freedom, it can feel overwhelming to choose the right look for your Shopify website. Are we wrong?

No worries—we’re here to help! This post gathers Shopify examples from 20 stores across different sectors, each showcasing a Shopify website design that truly stands out.

You’re sure to get inspired by these Shopify websites examples that highlight everything from great product photography to clean layouts and intuitive user journeys. 😉

👉 20 examples of Shopify stores that are going in the right direction (and from which you can learn)

As we mentioned above, one of the aspects that make Shopify stores stand out is the variety of templates.

Actually, in case you need it, here’s a guide to the best Shopify themes.

But having a good template isn’t enough. In addition to that, you must know how to balance web elements, selecting images, colors, placing every single thing in its right place…

The Shopify examples on this list have made the best of these elements to convert more. So, what better than learning directly from those who are going in the right direction?

These Shopify store examples are full of useful ideas.

Up next, you’ll learn about what each of them has done to enter our “TOP 20.”

Let’s dive right into it!

✅ 1. Gymshark

One of the most renowned brands in the fitness sector, Gymshark is a top Shopify website example for a large, successful brand.

It targets both a masculine and a feminine audience, and its value proposition deals with functional sports apparel with an original and appealing look.

It’s also possible to look well in the weight room while wearing the nicest outfits. 😉

Visually speaking, Gymshark stands out for one reason; its product cards are very sophisticated.

Its images are high-quality and they include videos that feature models wearing the outfits and accessories (something that helps increase conversion, as we explain in this post).

If you’re looking for good Shopify store examples that use high-quality imagery, Gymshark is a top pick.

What about you? What do you like the most about this website?

✅ 2. Aqüe Apparel

Here’s another Shopify website example that has made the most of this CSM’s freedom of design to give its website a very attractive look and (more importantly) one that is in alignment with its target audience. In order to do that, it:

• Uses images featuring a young and carefree style.
• Uses famous people and public figures for its young audience, such as Sara Carbonero, to build rapport with users through social proof.

In addition, it makes the most of its above the fold (the upper part of the site we see without scrolling down) to insert a full-size image and advertise their new summer collection.

This example of a Shopify website highlights how brands can appeal to young shoppers with the right design.

✅ 3. Proper

Proper offers all kinds of customized accessories for Apple devices.

On their web you can find anything from exclusive-design cell phone cases to GPS dog collars, among many other products (some of them are really rare and somewhat futuristic).

Their website can be summarized as: simple design and minimalist style.

It’s a Shopify store example that keeps things sleek and functional.

This design falls in line with what they want to achieve: to be perceived as a modern, smart and functional brand by their customers.

✅ 4. The modern shop

This ecommerce has stepped away from your typical banner and has implemented a layout with uneven columns (which resembles Pinterest’s boards a lot).

It’s one of those Shopify store examples that showcases a brand’s products in a unique way.

In addition to being aesthetically pleasing, it allows displaying many things at once. This way, by only visiting the site, we learn right away about:

• New products.
• A discount on outdoor furniture.
• A discount on design-letter decoration objects.
• New mirror models. 

This way, they don’t risk having a customer miss out on an interesting offer because of not clicking on the slider.

✅ 5. Bluboho

And what about this jewelry store? Bluboho is an example of a Shopify website with a clean, high-end look.

By simply going on their homepage, you realize what they sell at a glance: carefully handcrafted jewels made of recycled metals.

If you still haven’t followed Buboho’s example yet, do so and infuse every spot of your website with your value proposition, so that when users come to your store, they know what you can offer them and that is precisely what makes you special.

Another eye-catching aspect of this website is its clean and neatly curated design.

Take a look around and you’ll see how nice it is to browse its different sections.

✅ 6. WP Standard

In this case, we are before a genuine-leather bags and accessories store.

Winner of the Shopify’s Design Award in 2013, this eCommerce is the perfect example of a Shopify store showing how design can be pivotal in helping you sell.

How?

• By displaying products “on site” for the user to picture themselves with them more easily.
• By using the so-called calls-to-action framed by a blank space so they stand out.
• Through a minimalist design that limits distractions.

We encourage you to visit it and see for yourself how this design “guides” you towards the products they want to foreground.

✅ 7. MakerGear 3D Printers

MakerGear 3D Printers started off selling pieces made with 3D printers, but it eventually expanded its horizons and now they commercialize their own line of printers and accessories.

This brand is an interesting Shopify ecommerce store example because they’ve used their experience to inform a design that’s straightforward and conversion-focused.

And that expertise is evident the second you set foot in their store.

In fact, the above the fold on the homepage has a slider in which different features of the printers are highlighted (high-performance, low-maintenance, ready-to-use, customer support…).

As you scroll down, you realize the entire homepage works as a kind of landing page in which you learn about them as a company. They also provide you with info about their printers and they guide you towards their product cards.

All of it with the simplest yet effective design. This layout is an effective example of a Shopify website using its homepage as a storytelling tool.

✅ 8. Sasha + Lucca

This children’s wear store won the Best Homepage category in the 2017 Shopify Awards.

It’s a Shopify website example that shows how a clean, simple, and “fresh” design can be perfect for a younger target audience.

On the other hand, the creators of this store have worked pretty well on brand identity.

From the pastel colors that are predominant across their site (the same as their products’) to the type of font. All these elements work together to transmit their brand values to their customers: simplicity and sophistication with a light childlike touch.

It’s a sample Shopify website that any brand could look at for inspiration on brand-focused design.

✅ 9. Hawkers

Hawkers is one more Shopify store example of how to create an attractive store with a very simple design.

Just check out the banner you bump into the second you land on their homepage.

Not only does it perfectly reflect their graphic identity, but it also serves as a platform to advertise their collaboration with Paula Echevarría (from the very beginning, their strategy has involved collaborations with influencers and micro influencer).

The most interesting thing about this Spanish Shopify example is that from its beginnings, they have used Shopify, and years later, they keep on using it, which demonstrates that it is a CMS that can come in handy regardless of the size of your eCommerce.

For those wondering what a Shopify store looks like for influencer-driven brands, Hawkers is a solid example.

✅ 10. Package Free

This business’ angle is all about being plastic-free. And its design is nothing but a reflection of these brand values.

Package Free is a great Shopify site example for eco-friendly brands looking to create a cohesive message through design.

In fact, on their homepage we find many interesting elements:

• Zero-Waste Kits: they offer product bundles to make the purchase process faster.
• Essential products: they highlight the most basic products, thinking about the users that are zero-waste amateurs and don’t know where to get started.
• Media Outlets Logos: they foreground their media appearances to stress social proof.

It’s worth taking a look at this Shopify online store example if you want to build a brand that reflects eco-conscious values.

✅ 11. Doly

Another trendy Shopify website example; in this case, Doly specializes in eco-friendly shoes made of recycled plastic in Spain.

An interesting fact about this web is how it uses social proof: every time a customer makes a purchase, there’s a small pop-up that indicates the product that has just been bought.

Maybe you wouldn’t have checked out this product’s card on your own, but when you see the notification, you grow curious and end up buying the same shoes.

It’s a Shopify ecommerce store worth visiting if you’re curious about social-proof tactics.

✅ 12. Batch Organics

Let’s move onto Batch Organics, winner of the Best Design for Customers category in the 2017 Shopify Commerce Awards.

This Shopify store example sells flash-frozen smoothies and breakfast bowls and gets customer attention through bright, colorful images.

In terms of customer experience, they have optimized a very simple purchase process.

You only need to click on the CTA that reads “create a box” to get to a single website where you’re presented with the different menu combinations (with pictures that guarantee to work up an appetite).

The easier and user-friendlier the purchase process is, the higher the conversion will be. 😉

✅ 13. Hauser

We continue with luxury indoors and outdoors furniture. As it reads on the homepage: experience the comfort of a resort in your own home.

This is a Shopify website example that uses its homepage to display an organized and clean design that’s easy to browse.

You need only have a look around their homepage to realize how neatly organized their products are and how easy it is to browse the different sections of the menu.

An interesting fact: just below the homepage’s banner, there are three icons with the store’s differentials: expertise (established in 1949), free shipping, and custom orders.

If you’re looking for Shopify store examples that convey trustworthiness and high quality, Hauser is worth a look.

✅ 14. 49th Parallel

This Shopify ecommerce store example shows how the platform can adapt to any sector, including premium coffee.

This is an ecommerce that commercializes premium-quality coffee and that incorporates a subscription service.

What can we highlight from this example?

• Copywriting: they have made a good use of copywriting to advertise their services. For example, to promote their subscription, they display this copy: “Never run out of coffee.”
• Eye-catching images: you might think there’s not a lot to taking pictures of some coffee or coffee machines. But this ecommerce has known how to use images to invite their customers to enjoy a good cup of coffee.
• Labels on product cards: when you click on their categories you can see different labels on the images of the product cards, stressing their benefits: “organic” or (for social proof) “most sold”.

They also use scarcity in order to sell more, letting the customer know how many units are left of each product.

For anyone looking for examples of Shopify stores in the food industry, 49th Parallel is a strong contender.

✅ 15. Soko Glam

Soko Glam, a winner of the 2017 Shopify Commerce Awards for Best Experience Using Shopify Scripts, is an ideal Shopify website example for beauty brands.

They stood out by implementing a loyalty program using Swell Rewards, creating an enhanced user experience.

This is a Shopify example site that leverages plug-ins to add valuable features to the customer journey.

✅ 16. Harris Farm Markets

This Australian fresh food store took the plunge and expanded from their physical market to an online Shopify ecommerce store.

Their call is simple: organic foods from national farms.

Harris Farm Markets is a Shopify site example that makes finding products easy with an advanced search engine and autocomplete feature.

Altogether, these features improve the user experience, helping customers find what they need quickly and easily, making this a Shopify store example worth exploring for grocery and food eCommerce stores.

✅ 17. Off Limits

Off Limits is a healthy cereal brand with unique, playful flavors and an award-winning Shopify website example.

They put effort into character design (each cereal has a different mascot) and storytelling, where each character has its own backstory.

The site’s animations give it a unique, interactive experience that’s hard to miss.

If you want a Shopify example of a website that’s creatively driven, Off Limits is the one.

✅ 18. Fika Swedish Kitchen

This café with three Australian locations is another Shopify online store example of a physical store going digital.

Fika Swedish Kitchen’s site uses animations and illustrations to add a fun touch, making it engaging to browse.

The mobile version of this Shopify example site is also top-notch, which is essential since most users now browse on their phones more than on laptops.

✅ 19. White Rabbit Skincare

White Rabbit Skincare is a vegan, handcrafted cosmetics brand with a sleek Shopify store design that makes it easy to browse by skin type.

It’s worth visiting as a Shopify example of a refreshing and organized product display.

✅ 20. Bebemos

This Turkish-origin toy store offers handmade toys crafted by stay-at-home working mothers, making it a unique Shopify shop example.

The website is welcoming, with quality images and well-written copy that help showcase the brand’s values.

In addition to that, the website makes visitors want to stay and browse for a little longer. It’s worth mentioning its:

• High-quality and persuasive texts: they make good use of copywriting to stress their products’ unique values and make their customers fall in love.
• Eye-catching product images: not only do they display the toys against a white background, but they also include pictures of kids playing with them. Only by looking at them, it’s impossible to resist buying at least one.

If you sell toys or products for kids, we encourage you to take a look at this store. You will surely learn a great deal from it.

👉 So, how did you find these examples of Shopify stores?

Certainly, you have already gathered some ideas for your own Shopify website.

The best way to make the most of these Shopify store examples is to visit them thoroughly.

Write down every single thing you like about them, and then think about how you could implement them in your own eCommerce.

The possibilities are endless with Shopify websites, and these examples provide great inspiration for you to get started!

So cheer up and start exploring all the possibilities Shopify has for you. 😉