[SEO for PrestaShop Tutorial] A guide on how to get quality traffic with your e-commerce (and increase your sales)

Imagine owning a physical store with an eye-popping shop window, elegant interior décor, and interesting well-placed products.

But, as it turns out, your shop is located in the most remote area of the neighborhood.

Nobody would find it – and that’d be a shame, right?

Well, an online store can face a similar situation if it lacks an adequate SEO strategy. You’re invisible in Google’s eyes, so your potential clients don’t even know you exist.

And the worst part is that each CMS has its own idiosyncrasies. The process differs depending on where you want to position your shop, be it WooCommerce, Shopify, or PrestaShop.

It’s a pain in the neck, we know, but we got you.

This post is a super-tutorial to help you to get the expert lowdown on SEO for PrestaShop.

Ready for some positioning? 😉

👉 How to optimize SEO for PrestaShop so your e‑commerce goes to the top of the Google search results

Just a little sidenote first:

We’ve kept this tutorial as simple as possible to make it useful even for the marketing novice.

But if you’re still unclear about what this SEO thing really is, how it works, or how it benefits your e-commerce, then you should read this post first, which deals with the basics.

Right, so let’s get to it.

✅ 1. Get started with some keyword research

In other words, find the keywords that work best for your online shop.

And what are the best keywords for your online shop? The ones your buyer persona searches for on Google to find a product like the one you sell in your online shop.

For that, you can check out some of these hacks and tools.

Once you’ve made a list of the most-used keywords to rank your shop for, the next step is to divide them according to the users’ search intention.

They could be either informational or transactional.

➡️ A. Informational

This happens when a user has a doubt about a specific topic and wants it solved.

An example would be: “what are resistance bands for?”


As you can see, Google shows links with information about uses, exercises, and tips related to resistance bands.

These searches tell us the user isn’t ready to buy resistance bands just yet. Instead, they point out that the user is still learning more about them and what they can be used for.

➡️ B. Transactional

In this case, there’s a clear drive to buy.

Let’s try searching for “resistance bands”. What we get now is a list of online stores selling resistance bands.


This basically means that people who Google “resistance bands” aren’t interested in information or exercises related to them; on the contrary, they’re already intent on buying and are looking for a place to do it.

This distinction is really important, as we’re about to see.

✅ 2. Design your site’s structure according to your keywords

As a renowned Japanese guru would say, the magic begins with tidying up. Likewise, a good SEO strategy for PrestaShop also requires organization.

In fact, doing effective keyword research will allow you to adjust your site’s structure to target transactional keywords (the ones that yield more sales). Plus, users will find it easier to navigate your site.

Here are some of the keys to keep in mind.

➡️ Optimize your categories and product cards

As mentioned above, your shop’s categories, subcategories, and product cards must be set up according to the transactional keywords found during your keyword research.

Take a look at this example by Footshop.


In this case, their main category positions for the keyword “kids shoes”, and within this category we find subcategories such as “kids shoes for 3-8 year olds”, which are optimized for longtails.

Finally, we find the product cards lower down within each subcategory.

We also advise you to optimize category and card pages by adding descriptive texts for each one. Check out how they do it at Footshop as well.


Want to learn more about how to write product cards and categories? You’ll find some tips in this post and this other post.

✅ 3. User experience = satisfied customers (and better positioning)

User experience (UX) is the impression users get from your website after interacting with it.

And why is this so important for SEO positioning on PrestaShop?

The better the user experience, the longer users spend on your site, which means:

Let’s go over a few key aspects to keep your customers (and Google) happy.

➡️ A. Usability

That is, how easy it is for users to interact with your e‑commerce shop.

As we’ve already said, better website navigability means longer visits by users, better positioning, and a higher likelihood of a sale.

If you have any doubts regarding how to work on your shop’s usability, you can check out this post.

➡️ B. Load time

On average, users don’t wait longer than two seconds for your online store’s site to load, which results in a greater bounce rate and worse SEO positioning (and lots of lost sales).

Here are a few tips to prevent that from happening:

This other post describes load time and its optimization at length.

➡️ C. Internal search engine

How many times have you tried to find a product in an online store and wound up lost in an overabundance of categories and subcategories?

Changing the structure of your shop is no easy task. However, it’s easy to install a smart search engine to help your customers immediately find what they’re looking for (and increase sales up to 20%).

If you want to see for yourself, try Doofinder free for 30 days. 😉

✅ 4. Avoid cannibalization and duplicate content

The word itself just sounds bad, doesn’t it?

First, let’s see what they are:

Truth is that they’re rather detrimental to SEO, so they must be detected and avoided. Otherwise, you’ll face the wrath of Google’s penalizations.

The best way to avoid that is to have a well structured website from the onset and create unique product cards.

➡️ The importance of the title and the meta description

Mind you, duplicate content is not exclusive to cards and categories.

Another common mistake seen with online stores is to use the same title and meta description for every page.

As it turns out, this is also deemed duplicate content.

Also bear in mind that these three lines can be the difference between users clicking on your link when they see your website on Google and them visiting the competition instead – so this is not to be overlooked. 😉

If you have any doubts, check out these two posts to create irresistible titles and meta descriptions.

✅ 5. Design a content strategy

Surely you’ve heard about how important it is to have a content strategy.

That is, to plan the content to post on your website according to your goals.

So how can a content strategy help you?

  • You make sure no product cards or categories are cannibalizing your blog posts.
  • It allows you to attract a lot more qualified traffic (and to turn it into customers).
  • It strengthens your brand image.

Keeping an editorial calendar will prove useful when it comes to planning and carrying out your strategy.

And this brings us to our next point: writing.

✅ 6. Learn the art of SEO writing

The point is to appear on Google and get more visitors, right?

For that, you must write attractive texts, both for users and Google.

And how can you do that?

SEO writing is an art in itself, but here’s a summary of the main concepts:

  • Users’ search intention.
  • Putting the right keywords in the right place (H tags, URL, title, images’ ALT…).
  • Working on the layout to provide a good user experience.
  • Creating a good snippet (title + meta description) that increases the CTR.
  • Adding internal links.

And this goes for blog posts, product cards, and categories alike. 😉

👉 PrestaShop modules for SEO

Now that you have some basic notions of SEO for PrestaShop, we’re going to show you some modules for this platform that will give you some extra firepower to improve your positioning.

  • SEO Expert: This module allows you to automatically fill your title and meta descriptions, as well as to create SEO-friendly URL tags. It’s especially advisable for stores with a big product offering.
  • SEO Images: It automatically fills your image ALT tags with adequate (and already-optimized) keywords.
  • Page Cache Ultimate: This module helps you reduce the overall load speed of your e-commerce shop.

Still want more?

Here’s a post with some of the best modules for PrestaShop.

👉 Ready to enhance the SEO of your PrestaShop e‑commerce?

Sit back and relax, the tutorial is over.

Now it’s your turn to put all these tips into practice to help your online store get to the top of Google.

Time to put some elbow grease into this positioning. 😉