Trends, Motivations, and Preferences
A consumer study for eCommerce professionals. Discover essential data on online shopping trends, dominant channels, and how AI is transforming eCommerce in the UK. Explore key insights to understand shifts in consumer behavior and the growing impact of AI on the industry
23%
of shoppers plan to increase their spending in 2025
51%
of consumers shop offline to support local stores
1 in 5
already uses AI to decide what to buy
Understand their online shopping habits and how they make decisions during the purchase process
Discover the key elements on your website that simplify the purchasing process
Discover the reach of different channels and the impact of Generative AI on the Customer Journey
Enter your details and we’ll send the download link to your email!
The report uncovers that convenience, not just price, is a key motivator for online shoppers. Understanding all these motivations can help you design a shopping experience that’s more in tune with what your customers truly value.
An increasing number of customers are using artificial intelligence to decide what to buy. This group is growing quickly and is more demanding, more informed, and more receptive to personalized experiences. Understanding their expectations today is about staying ahead of the average buyer’s behavior tomorrow.
Where do users shop, and why? What opportunities do brand and multi-brand stores have in the face of the rise of marketplaces?This study provides a clear view of why consumers choose one channel over another and how you can better position yourself.
This study provides you with the key insights to refine your strategy and make decisions based on what users truly do, search for, and expect when shopping in your store.