Do you use PrestaShop but you’re not 100% sure when it comes to what the best modules are to install?
Don’t worry – your quest for information is has come to an end. In today’s post we show you a list of the best PrestaShop modules for 2020 (as you know, some of them are already out of date).
Say no more. Let’s get to it.
👉 What are PrestaShop modules?
If you’re already a seller with experience using PrestaShop, you can skip this section. However, if you’re just starting out, you’ll want to read it. Let’s start with the definition.
A module is an extension that expands your online shop’s functionalities in PrestaShop and allows you to customize it according to your needs.
That’s to say, you can keep adding functions as your needs change.
If you still haven’t decided whether or not to use PrestaShop as your CMS, follow these steps:
- Read this post about the different CMSs and choose the best for you.
- Have a look at this other post about the best hosting for PrestaShop, so you have all the information needed to make the decision.
And now that we’re all caught up on background knowledge, let’s get to the most interesting part: the best PrestaShop modules.
We’ve organized them into different categories to make it easier to find each one depending on what you’re interested in:
- The “must haves” and essential installs.
- Bettering customer and user experiences.
- Increasing sales.
- Improving your web positioning.
- A special extra module. ;)
Let’s have a look.
👉 1. “Must-have” modules that you need to install
All websites that deal with European clients have been suffering quite a headache since last May 25, 2020: the infamous General Data Protection Regulation or GDPR.
With the “Data privacy extended (data protection law) – GDPR Module” you can make sure that your company complies with the regulation in terms of accepting privacy conditions in your ecommerce formulas.
For the complete package (and to forget about it forever), also install the GDPR Cookies Law Module.
👉 2. Best PrestaShop modules to improve user and customer experience
A user who buys is a user that’s happy and comfortable on your website. That’s why the goal is to make it as easy as possible in every possible way.
First of all, let’s not mix up the two concepts:
- User experience: This is your website usability (accessibility, navigation, loading time, etc.) If you want to learn more, read this article.
- Customer experience: This includes the user experience, but it also includes all the interactions involving customers from the moment they enter your shop until the after-sales service when their product arrives. We explain its importance in this post.
Let’s see which modules we can use to improve these aspects.
A. Improve your website’s loading speed
Online buyers’ patience is limited: you only have 3 seconds to stop them from leaving. That’s to say, your website must load at an incredible speed.
The PrestaShop Opcache Module helps you cut your loading speed in half.
- If you already have a quick site, it makes it better.
- If your website loads slowly, don’t think twice – do it now!
TRICK: Another thing you can do without modules is optimize your images. If you combine both options, your site will be lightning fast!
B. Ease the payment process
If your clients find it difficult to pay, you’ll find more than one abandoned shopping cart.
However, in order to avoid working extra to “save your sales”, the best strategy is simply to ease the payment process in the first place.
One out of three online users prefers PayPal, so the PayPal and Braintree official module is a match made in heaven.
Installation takes just three steps, but your website must have an SSL certificate installed.
Are you still thinking about which payment methods you should use?
C. Detect from where your customers escape
Does your website get lots of traffic, yet it doesn’t generate sales? If so, analyze the path visitors take by using a heat map.
If you don’t know what we’re talking about, here you have the official definition:
A heat map is a digital tool that allows you to learn your website visitors’ behaviors through a visual representation of the areas that most interest them.
You may understand it better with this video by Hotjar, one of the most well-known providers.
There’s even a specific PrestaShop module: Hotjar – All-in-one WebShop Analytics and Feedback.
It’s really interesting to find out which parts of your website are most interesting for your clients: they appear (quite obviously) marked in red.
👉 3. Increase your sales with these specific PrestaShop modules
This is a recurring theme in this blog and we hope you’ve already put this advice into practice: it’s more profitable to keep an existing customer than to get a new one.
To prove it, we’re going to go over some modules that help increase the profitability per customer in the same transaction.
A. Recommend other products
Do you remember our good friend cross-selling?
It’s about offering clients other products related to the ones they already added to their cart.
The goal is to increase the average checkout price so that every interaction is more profitable.
In order to do so, you can install the Total Cross Sales – Cross-selling Set up and control Module with which you’ll be able to suggest up to 7 related products to your customers.
B. Send discounts for their next purchase
Giving away discounts is one of the most common strategies of Growth Hacking in ecommerce, and that’s because it works great to foster client loyalty.
Use this module for discount vouchers after sales and you’ll be able to set up automated discount deliveries to clients whose orders meet certain criteria:
- A minimum ammount
- A specific product
- A specific category
This module allows you to create discounts either as a fixed amount or as a percentage.
Want to learn more about other sales promotions?
C. Get social proof
As you know, we’re talking about testimonials, reviews, and comments that other customers leave about your products.
That’s what we call social proof (we have a very comprehensive post about it) and it helps increase your ecommerce sales (human beings need others to back our decisions).
It’s easy to install the Store Reviews + Product Reviews + Google Rich Snippets Module and start getting comments and reviews right away.
D. Get your visitors’ details to turn them into clients
One of the tools for attracting customers that we like the most is email marketing.
The first step is to get a visitor’s email address. To do that, you can ask them to subscribe to your newsletter in exchange for a discount on their next purchase.
It works really well because you get double the benefits for one action:
- You encourage them to buy more thanks to the discount.
- You get a new subscriber to whom you can send your newsletter.
The easiest way to do this with PrestaShop is with the Newsletter Subscription Popup Campaigns with Vouchers Module. With that specific of a name, there’s not much need to explain what it’s for, is there?
E. Get on board with the sales king (AKA Amazon)
A quick way to reach more potential customers (and to increase your sales) is to sell on a marketplace. Everything you need to know about these virtual shopping malls is in this post.
If you decide to try it with Amazon, use the Amazon Sync Marketplace module to synchronize your product database and manage your orders in real time.
👉 4. PrestaShop modules to optimize visibility and positioning
If you have an online shop, there’s no doubt about it that you’re worried about getting more visits. Let’s see how you can increase your visibility by adding some modules to your ecommerce.
A. Do SEO like a pro
With the SEO Expert module, the relevant content for many fields is automatically created for your e-commerce’s organic positioning:
- Meta Title
- Meta Description
- Meta Keywords
- Friendly URL tag
- Specific Meta tags for posts shared by your customers on Facebook
Even if you have no idea about SEO, you’ll be able to boost your positioning. Is SEO a whole new language for you? In that case…
B. Start getting the most out of Instagram
We’ve been telling you about this for months: Instagram is the new paradise for online shops. It’s a social network that you can’t ignore – whether you choose to create ads or if you prefer Instagram Stories, or both.
A good way to promote your Instagram profile (and gain followers) is to connect it to your shop.
And it’s easy to set up with Social Slider, which imports your Instagram posts and adds them to your website.
👉 And, of course,…install the Doofinder search engine module ;)
It’s the module that allows you to install our internal search engine with PrestaShop. On top of everything else, you have no excuses because of these two reasons:
- You can try it for free for 30 days.
- It’s very effective at increasing your conversion rate.
Don’t worry if you don’t know how to use our search engine.
This detailed post explains it and solves all your doubts. In addition to downloading the module, don’t forget to register yourself with Doofinder to try it.
Choose the most suitable PrestaShop modules for your shop
We’ve told you about the best PrestaShop modules (for us) for 2020, but remember that this is a very personal decision.
In the end, it’s all about choosing the best tools to cover your needs, not installing modules just for the sake of it.
Choose properly and start selling!