Today we want to introduce you to a brand-new trend in the eCommerce sector: visual search.

Visual search has already changed the way people search online—and it’s here to stay. That’s why at Doofinder we’ve integrated visual search directly into our solution, making it easier than ever for online shoppers to find exactly what they’re looking for.

So, What Is Visual Search?

Visual search is a new way of searching for products on a website using images instead of text.

Rather than typing keywords into a search bar, users can upload an image directly into your site’s search engine. In other words, if a shopper is asking “how do I search with a photo?”, visual search provides the perfect solution.

With just a single image, users can perform the same search they would with text, sometimes with even more accurate results. In the video below, we’ll explain it in more detail.

Searching With Images Instead of Words

Visual search allows users to:

  • Take a photo at the moment they start their search
  • Upload an image already saved on their device

Once the image is uploaded, the search engine instantly begins analyzing it. This makes visual search a practical and intuitive functionality, especially designed for mobile devices, where typing detailed queries can be slow or inconvenient.

You might be familiar with Google’s Visual Search. They allow you to upload a photo, so you can find visually similar images.

Google Visual Search

Why Visual Search Is Ideal for Certain Industries

This functionality was originally intended for industries such as fashion, where it can be difficult to find products using written language alone.

Describing a garment, pattern, or color in words isn’t always easy. That’s why many users struggle with traditional search and ask questions like “how to search for similar items?”

As the saying goes, a picture paints a thousand words 😉
Visual search eliminates confusion by letting the image do the talking.

How Doofinder’s Visual Search Works

As you can see in the video at the beginning of the post, Doofinder accurately recognizes the garments uploaded into the search engine and returns highly relevant results.

Using advanced image search identification, Doofinder analyzes the shape, colors, and visual details of the image. It then compares those elements with your product catalog to identify and display items that closely match the uploaded photo.

The result? Faster discovery and more relevant product matches for your customers.

Powerful Results Without Slowing Down Your Store

One major advantage of visual search is that it maintains the same loading speed as a traditional written search.

Despite the advanced technology working behind the scenes, product results appear just as quickly. This ensures a smooth user experience while helping you improve search engine results within your eCommerce store.

Fast searches mean satisfied users—and satisfied users are more likely to convert.

Ready to Implement Visual Search in Your eCommerce?

So, do you want to implement visual search in your eCommerce?

There’s no point waiting around. Visual search is becoming an essential feature for modern online stores, not just an added bonus.

Get in touch with us today and start implementing visual search in your site’s search engine.

👉 Start your 30-Day Free Trial and start testing it!
Discover how image-based searching can transform the way your customers find products.