Benefits of Shopware & Partner Integrating Doofinder with Shopware leverages both systems strengths for optimal results. Shopware’s robust e-commerce capabilities combined with Doofinder’s advanced Search & Discovery solution ensures accurate, personalized search results, increasing conversion rates. Real-time analytics provide insights into customer behavior and trends, while features like autocompletion, zero results prevention, and boosting rules align with business goals. The solution integrates seamlessly with Shopware, is customizable, mobile-optimized, supports multiple languages, and offers high performance and scalability. Doofinder enhances user experience and drives sales, maximizing Shopware’s e-commerce functionalities for a strong return on investment. Key Facts Shopware Version 6 Industry: Shisha & Tobacco Features: Search Solution – Fullscreen Doofinder’s client since June 2023 DISCOVER THE STORY
Brand Overview In this case study, we’ll take a closer look at Hookain, an online retail market for shisha and related products. Hookain has established itself as a leader in the eCommerce scene by offering a wide array of products, including top- notch shisha tobacco, shishas, and accessories. What sets them apart is their dedication to improving the customer shopping journey through cutting-edge search and discovery technology. This study will explore how Hookain uses a search and discovery solution to adapt to the changing needs of its customer base, which has revolutionized the online shopping experience in its industry. The challenge Hookain’s biggest challenge was standing out in Germany’s billion-dollar shisha and vape online retail market. Hookain recognized the need for a more dynamic online shopping experience—one that could seamlessly navigate customers through their extensive array of flavors and products. Before discovering Doofinder, Hookain had explored competitors’ search and discovery solutions but found them overly complicated and restrictive, lacking the freedom they desired for setup and customization. The company was in search of a solution that went beyond the basic, text-heavy filters that rendered other sites bland and unappealing. This led Hookain to experiment with Doofinder’s 30-day free trial, to create an immersive and user-friendly interface on their eCommerce site. “In Germany’s billion-dollar online retail market, finding vape and tobacco flavors can be difficult. The current search engines lack features, and the filters aren’t very exciting. I wanted something different, something unique that would give customers an immersive shopping xperience. So, I decided to give the Doofinder free trial a shot.” – Mert Orman, Hookain The Solution & KPIs Since the integration of Doofinder, Hookain has witnessed remarkable improvements: An improved search feature led to faster product discovery. Search is now the main navigation tool, which has been especially effective for returning customers. “When we first started, our conversion rate was 3%. Now it’s over 10 % and steadily rising.” – Mert Orman, Hookain
Technical Features Filters One of the standout features is the use of visually appealing icons to represent over 100 different aromas. Customers can easily search for products, often a blend of these aromas, using these intuitive icons, like pineapples or oranges. This not only helps customers find their desired flavors but also encourages them to discover new products. Additionally, attributes such as color, flavor, availability, and price range are streamlined to enhance the shopping experience “We could see that the use of filters was very popular. People were discovering new flavors and buying products that previously weren’t on their radar. This made the whole shop more accessible because there was no “dead” stock anymore.” Mert Orman, Hookain Redirections With Doofinder’s search feature on Hookain’s site, users can quickly find pages like Customer Support, Imprint, and Legal Pages. It’s so easy that customers can easily find what they’re looking for by simply typing in keywords, without needing to press enter, making the user experience smoother and more intuitive. “We receive significantly fewer support emails from customers now, because even pages like the Privacy Policy or Terms of Service are easily searchable through our Doofinder search engine.” Mert Orman, Hookain Custom Results Hookain made the most of Doofinder’s capabilities by giving their own in-house products top priority in search results. These products typically have higher profit margins since they’re self-produced. By adjusting the search algorithm, when customers search for their favorite items, Hookain’s own brand shows up first. This smart use of search functionality naturally boosts sales of their in-house products while still offering options from other brands. Banners Doofinder was instrumental in Hookain’s marketing efforts for special occasions like Halloween and Black Friday. The tool made it possible to display discount banners for specific search results during these events. Additionally, a fun “easter egg” event was introduced, where customers could find a discount banner by searching for a secret word, adding excitement and interaction to the shopping experience.