Advantages of Shopware & Partner Integration The integration of Doofinder with Shopware brings out the best of both systems. By combining Shopware’s robust e-commerce capabilities with Doofinder’s advanced search and discovery solutions, Lavera ensures precise and personalized search results, driving up conversion rates. Real-time analytics provide insights into customer behavior and trends, while features like auto-completion, preventing empty search results, and boosting rules align with Lavera’s business goals. Key Facts Shopware Version 6 Industry: Natural Cosmetics Features: Fullscreen Layer Doofinder customer since 2023 DISCOVER THE STORY
Brand Overview This case study analyzes Lavera, an innovative provider in the natural cosmetics sector. Lavera has positioned itself as a leader in the industry with an extensive range of products made from natural ingredients, including skincare, haircare, and makeup. Noteworthy is Lavera’s commitment to environmentally friendly manufacturing processes and the use of sustainable materials. This study highlights how Lavera has integrated advanced Search & Discovery functions on its website to help customers find products that meet their individual needs and ethical beliefs, significantly improving the shopping experience. Challenges For Lavera, optimizing online search functions is key to stayinging competitive in the natural cosmetics market. Quickly identifying and fixing slow-performing features is essential to enhance search efficiency and performance. Dynamically recognizing trends in real-time requires continuous system adjustments to meet rapidly changing customer needs. “Before Doofinder, our search function was slow and often inaccurate. Now it’s fast, precise, and user-friendly.” – Nora Babendererde, Lavera The Solution & KPIs Since integrating Doofinder, Lavera has experienced remarkable improvements: Improved inventory efficiency with suggestions for zero-result searches. Increased average session duration from 3:58 minutes to 4:09 minutes. “We highly recommend Doofinder to any online shop because it significantly improves the customer search experience, increases conversion rates, and provides valuable insights into customer behavior.” – Nora Babendererde, Lavera
Technical Features Real-time Suggestions Doofinder offers Lavera’s customers real-time suggestions, which allows them to quickly navigate the extensive range of natural cosmetics by automatically displaying relevant product suggestions as they type, promoting a faster and more satisfying shopping experience. Synonym Recognition Synonym recognition ensures that different terms used by customers lead to the same relevant search results. This flexibility allows customers to find products successfully, even when entering alternative or specific product names. For example, one customer might search for “moisturizer” while another enters “hydrating lotion.” Thanks to synonym recognition, both customers are directed to Lavera’s intensive moisturizing lotion. Efficient Filters Lavera’s implementation of efficient filters enables customers to narrow search results based on specific criteria like product type, skin type, or ingredients. This targeted filtering helps customers quickly find products that best meet their needs and preferences. For instance, a customer looking for a face cream for sensitive skin can limit their search to products formulated for this skin type, such as Lavera’s “Sensitive Care” face cream, known for its soothing and anti-irritant properties. Custom Results Lavera uses custom results to highlight specific products or categories. This feature allows special offers or new arrivals to be prominently featured in search results, increasing the visibility of strategically important products and boosting sales opportunities. Analytics Doofinder’s analytics provide Lavera with deep insights into customer search behavior and preferences. This data is very important for the continuous optimization of the online store, allowing the identification of trends, effective product range adjustments, and targeted improvements in the customer experience. For example, noticing a high volume of searches for vegan skincare products, Lavera expanded its offerings in this category and made them more prominent in search results and on the homepage. “Doofinder’s analytics provide us with detailed insights into what our customers are looking for, allowing us to understand and meet their needs better. Identifying new trends through analytics enables us to quickly adapt our inventory and marketing strategies.” Nora Babendererde, Lavera Multi-Index Search Doofinder’s multi-index search allows customers to find relevant advisory articles in the Lavera magazine tailored to their specific search queries. This integration of product and content search enriches the information available to customers, helping them make well-informed decisions.