Benefits of Shopware & Partner Integrating Doofinder with Shopware leverages both systems’ strengths for optimal results. Shopware’s robust e-commerce capabilities combined with Doofinder’s advanced Search & Discovery solution ensures accurate, personalized search results, increasing conversion rates. Real-time analytics provide insights into customer behavior and trends, while features like autocompletion, zero results prevention, and boosting rules align with business goals. Key Facts Shopware Version 6 Industry: Pet Supply Store Features: Search Solution – Floating & Embedded Doofinder’s client since September 2023 DISCOVER THE STORY
Brand Overview Kölle Zoo, a renowned name in the pet supply industry since 1969, prides itself on offering everything for the well-being and happiness of beloved pets. With 24 adventure markets across Germany and Austria, as well as an online presence, Kölle Zoo is committed to providing top-quality products and exceptional customer service. As Kölle Zoo prepares to expand into the Austrian market and take over locations of the Fressnapf subsidiary “Megazoo,” it seeks to maintain its reputation for excellence while reaching a broader audience of pet owners. The Challenge Kölle Zoo faced challenges with ineffective site searches on its Shopware 6 platform. The need for a customizable and efficient search solution prompted the search for an innovative solution. “We needed a solution that delivered good search results and was also easy to customize.” – Tobias Walter, Kölle Zoo The Solution & KPIs Since the integration of Doofinder, Kölle Zoo has witnessed remarkable improvements: “We’ve noticed an increase in user engagement with the search bar, resulting in more relevant search results. This is particularly evident in the length of time users spend on the website, which has increased by approximately 25%.” – Tobias Walter, Kölle Zoo
Technical Features Semantic Search Semantic Search analyzes the meaning behind user queries to deliver more relevant results. In the case of searching for “dog coats,” while it may seem like users are primarily interested in purchasing products, the top-clicked result being a blog article suggests a different user intent. It indicates that the intent behind this keyword is not purely commercial; instead, people are likely researching whether their dogs need a coat. Search personalization With Doofinder’s search personalization features, Kölle Zoo can tailor search results based on individual customer preferences, browsing history, and behavior. This level of customization enhances customer engagement and fosters a deeper connection between customers and the brand. Guided Search With Doofinder’s guided search feature, Kölle Zoo can guide customers through targeted search experiences tailored to their preferences and behaviors. By leveraging these features, Kölle Zoo ensures that customers are presented with relevant product recommendations and guided toward conversions, ultimately enhancing the overall shopping experience.