Growth in 2025 didn’t disappear—it got harder to earn. Download the eCommerce Report for the key data, benchmarks, and practical strategies to improve conversion, retention, and profitability in a more demanding market.
70%
of shoppers abandon checkout before buying
30%
come back after a purchase
72%
prefer sustainable brands
In 2025, the average eCommerce conversion rate was around 1.8%. That means most visitors still leave without buying. With acquisition costs rising, improving conversion is one of the fastest ways to grow revenue without spending more on traffic. This report explains what is driving conversion performance and which strategies tend to deliver the biggest gains in 2026.
In 2025, eCommerce revenue was not spread evenly. A few categories captured most of the value, led by electronics/media and fashion/apparel. Knowing where revenue is concentrated helps you benchmark your business, understand where competition is toughest, and focus on the segments with real demand. This report breaks down the category landscape so you can prioritize the opportunities that matter most.
In 2026, mobile is expected to account for a staggering 59% of global eCommerce revenue, making the mobile shopping experience more crucial than ever before. In this report, we explore how to leverage these changes to drive better outcomes, offering actionable insights that span everything from enhancing customer experiences to boosting profitability.
This report helps you shape your eCommerce strategy with real data and a clear view of what’s next
It reviews the key shifts from 2025 and covers topics like hyper-personalization, sustainability, and mobile commerce. With practical best practices and actionable recommendations, it’s built to help businesses plan confidently for 2026.