Search & Discovery for automotive accessories
Buying automotive parts online is difficult. Doofinder makes it easier by guiding every shopper, from professional mechanics to everyday drivers, to the correct part for their vehicle. The result: fewer mistakes, higher conversion rates, and happier customers.
Some customers search using exact part numbers like “BOSCH 0986424790.” Others type “oil filter for my car.” Doofinder understands both and shows compatible results, even with typos, synonyms, or vague wording.
With Guided Search, customers first select make, model, and year. From that point on, only parts that fit their exact vehicle are shown, which greatly reduces incorrect purchases and returns.
When shoppers do not know the part name, the Doofinder AI Assistant asks practical questions about the vehicle and the problem. It then recommends compatible products instantly inside the chat.
Doofinder learns from user behavior within a search session. If a customer searches for brake pads and then tools, relevant accessories such as mounting kits or brake fluid are suggested at the right moment.
Automotive parts often require additional items. When a customer selects brake pads, Doofinder suggests compatible brake fluid or a mounting kit, increasing basket size while staying relevant.
With Quiz Maker, customers answer simple questions about their vehicle, usage, or symptoms. Even inexperienced buyers are guided to the correct part through a clear and structured process.
By using Boosting rules, you can influence product rankings based on stock levels, seasonality, margins, or compatibility. This allows you to showcase the right products at the right time, all without technical complexity.
Search Banners turn your search into a conversion campaign with targeted messages in the results. Promote inspection kits during service season, battery chargers in winter, or highlight top-selling parts as customers search.
With Custom Results, you have full control over which products are displayed for specific search queries. For example, when customers search for windshield wipers, you can display only models that are compatible with their vehicle's year.
Doofinder shows exactly what customers are searching for, from parts like air filters to needs like oil changes, helping you optimize your assortment and focus on top-selling products.
If searches for winter tires or roof boxes spike, Doofinder AI Alerts notify you instantly, letting you adjust offers or secure supplies before competitors react.
Zero-result reports show what customers can't find, like missing brands, incomplete compatibility data, or unavailable parts, turning unmet demand into revenue opportunities.
"Thanks to Doofinder, we’ve seen a marked increase in repeat business, and a growing share of our sales is now taking place online."
Marco Bonanni, Head of Marketing Flying Spares
5.2% conversion rate 63% click-through rate